Welcome to the Resource PowerPack Membership Site!

For Business Owners, Managers, Entrepreneurs, Association Executives, Chamber Members, and Other Successful People Who Want to Grow Their Organizations and Improve Their Results!

This site is dedicated to helping you discover the proven tools, strategies, and resources you need to transform your business or organization. You'll be able to dramatically improve your results by utilizing this valuable information you find here to grow your business, increase your revenue, and take your organization to new levels of success! 


tricks-and-tales-graphic

Simply fill in the information below and submit.

First Name*
Last Name*
Email*
What's your most urgent marketing question?


Mid-Century Modern

By Ron Rosenberg

mid-century-modernThere's an old expression that says, "The more things change, the more they stay the same."

This is certainly true in business and in life, as things cycle back and forth between different extremes: one year carbs are good, the next year they're evil; ties are fashionably wide, and then narrow is in.

I experienced this just yesterday when we stopped in to visit our daughter and son-in-law. They had just bought some new furniture and were excited for us to see it. But when I walked into their more...


Thank You - Really!

By Ron Rosenberg

delta-757

Wednesday was a "travel day" for me, with a lot of time spent on airplanes. And because I fly a lot, I generally don't pay attention to the pre-flight announcements, but this time was different.

The flight attendant addressed us as we were leaving the gate, introduced herself, and said, "I want to personally welcome you on board our flight to Atlanta. I know you all spend a lot of time on our planes, and I want to thank you for your loyalty."

This was pretty normal, but then more...


Using Your Brain

By Ron Rosenberg

human brain 3d illustration

When it comes time to make decisions, it's important to use your brain. But which brain, exactly, should you use?

You see, according to some research, we have two"functional"  brains: our thinking brain and our emotional brain, and these can deliver two vastly different sets of results.

From the perspective of marketing and sales, this is a very important distinction and can significantly impact your promotional strategies.

People Buy on Emotion and Justify on Logic

This is a fundamental concept that drives everything from point-of-purchase displays in supermarkets to deadlines in infomercials. It comes back to more...


What's Old is New

By Ron Rosenberg

emojis

There's an old adage that says, "The more things change, the more they stay the same."

I think this is certainly true in the way of personal communications - specifically in the area of smartphones.

These devices  are truly incredible, and are the current-day versions of the science-fiction devices we were introduced to over 50 years ago on Star Trek. We hold access to virtually the sum total of human knowledge in the palm of our hands and have the ability to connect with almost anyone in the world instantly.

Of course, what we do with more...


What's Your Opinion?

By Ron Rosenberg

your opinion matters phrase handwritten on blackboard with heart symbol instead of O

I was recently searching on the Web for some input on a technical problem that was taking significantly longer to solve than it should have.

After reading some posts on a relevant site, I happened to notice the following statement after one person's signature line:

Everything I write is a personal opinion. Even when I quote facts, they are the facts I personally choose to accept.

This makes an interesting point about how you more...


Inspire Others

By Ron Rosenberg

RachelFlowers

Earlier this year, I wrote about another in a long string of losses suffered by the musical community - the suicide of keyboardist Keith Emerson.

He was suffering from muscle and nerve damage in his right hand, and, being a perfectionist, he didn't want to disappoint his fans at an upcoming concert in Tokyo.

I don't pretend to understand what was going through his head as he made the decision to take his own life, but I do know that there were still many other ways he more...


It's the Small Decisions...

By Ron Rosenberg

We recently attended the wedding of my cousin's daughter in New York.

Their story is very interesting, as they had first met seven years earlier when she spent a summer "couch surfing" across Europe with a friend.

When they were staying for a few days in Vienna, Austria, their host invited some of his friends over and they all went out to a local bar for some drinks. My cousin kind of hit it off with one of the guys, and they ended up spending quite a more...


Present in the Moment!

By Ron Rosenberg

Nikon D3300, Nikkor 18-55mm f/3.5-5.6G VR II Zoom, ISO 200 1/60 sec. f/5.6 18mm

As many of you know, we spend a little time during the summer at a lake in the Adirondack Mountains in Upstate New York.

Lorie's family is all in this general area, and we have some very good friends on the lake as well.

In addition to all of that, the area is strikingly beautiful. Bone-chilling cold in the winter, but absolutely spectacular during the summer. And one of the highlights is "West Lake" more...