Lights...Camera...Action!

By Ron Rosenberg

If you’re not using video in your marketing, you’re missing out on one of the most powerful marketing tools you can use.

In previous issues, we’ve shared some of the software we use that incorpo­rates video. For example, we use Skype to make video calls, and Camtasia and Jing for desktop recording.

The problem is that when you start mixing Skype calls and webcams, and PowerPoint slides from your desktop, it can get a little confusing. Professional video studios have entire editing consoles with all kinds of special effects, and now you can too, more...


What Are You Looking For?

By Ron Rosenberg

Customers Checking Checklist In Hardware Store

When businesses downsize and reduce the number of people working, without reducing the actual work that needs to get done, the natural result is that their level of service will decline.

That’s why it’s reassuring to find a business that actually under­stands what customer service is all about.

I recently had a client talk to me about Crowder Brothers Ace Hard­ware in Sarasota, FL.

As you know, smaller independent hardware stores are constantly competing for custom­ers with the “Big Box” stores in that industry: Home more...


Get to the Point

by Ron Rosenberg

Tandem skydive

Effective marketing isn’t really all that complicated: identify a need, develop a product or service that meets that need, and “connect the dots.”

Unfortunately, many people get hung up on the process of actually making this all happen, frequently committing the cardinal sin of confusing features with benefits. We’ve invested a good deal of time on this subject over the years, but to summarize, features are about you; benefits are about your customer, client, or member.

So with that in mind, we have a trio of examples to share more...


Reflections and Their Ripple Effect!

Lake View for T&TFor the past seven years we've been traveling to upstate New York to get out of the hot North Carolina summers and spend time with family. While we're there, we do a lot of biking to take in the beautiful scenery.

One morning as I was riding my bike up Route 10, which meanders along the west branch of the Sacandaga River, I stopped by the side of the road to take in the breathtaking view.

It was early in the morning, the mist had just evaporated from more...


Random Mindless Browsing

By Ron Rosenberg

Distraction can be the #1 enemy of productiv­ity. That’s why, with rare exceptions, it’s best not to take unscheduled incoming calls or check your e-mail throughout the day, or worse yet, check your e-mail every time you hear the beep that announces the arrival of another message.

And don’t even get me started on web browsing. You go off to look up something important...and the next thing you know, you’re watching a Robin Wil­liams video about golf on YouTube!

But don’t dismiss that last one quite so more...


You Buy What You Try!

by Ron Rosenberg

When you're walking through a food court at a mall or airport, you'll frequently find an employee standing in front of one of the shops - tray in hand - offering samples of what's being sold there.

Over the years, I've sampled Auntie Annie's pretzels, southern pralines, and more versions of "bourbon chicken" than I can even recall.

It's always easier to buy something when you've had the opportunity to try it out first. That's why you test-drive cars, sample foods at a farmer's market, and attend wine tastings. more...


Don't You Want My Business?

By Ron Rosenberg

As businesses downsize - reduc­ing the number of people working, without reducing the actual work that needs to get done - the level of service is naturally going to decline.

That’s why it’s reassuring to find a business that actually under­stands what customer service is all about.

I recently had a client talk to me about Crowder Brothers Ace Hard­ware in Sarasota, FL.

As you know, the smaller independent hardware stores are constantly competing for custom­ers with the “Big Box” stores in that industry: Home Depot, Lowes, and, to a more...


Become the Champion of Your Business!

Night Image

When you walk down a dark city street at night, you know how vital it is to be aware, alert, and prepared in case you sense danger. And yet, even as you read this, your business is just as vulnerable to an assault–at any time–from a multitude of sources that you may not even be aware of.

The good news is that even in a volatile and uncertain business environment, you can dramati­cally grow your business and increase your revenue...you just need proven tools and tactics to help you manage more...


What Can You Get for Five Dollars?

By Ron Rosenberg

Eliminate, automate, and outsource–you’ve heard us preach this until we’re blue in the face, and with good reason: you have to focus on your core competencies to stay successful, and anything that’s not a core competency is at best a minor distraction, and at worst a serious stumbling block that you may not even recognize...one that is keeping you from achieving the results you should be getting.

In these pages, on our website, and in many of my live programs, I share more...


An Excuse...or an Explanation?

By Ron Rosenberg

We've all experienced it before: something goes wrong; you contact the vendor, and they read you the complete laundry list of excuses. If you're lucky, you might get some kind of apology or an update on what's being done to correct the problem. There are times, however, when a simple explanation can help diffuse a situation.

Where Are Our Websites?!

A few weeks ago, we were planning on updating some content on one of our websites and were alarmed to discover that we couldn't access more...