Support is the Key to Achieving Your Goals

Group of multi-ethnical people celebrating their new start-up business.Have you ever consciously decided that it was time to make a change in your life…something you’ve wanted to do but didn’t put in the effort to make it happen?

I know we’ve all had goals and dreams we’ve wanted to achieve, some relatively minor and others more complicated or difficult. Some were quite easy to accomplish, but others were elusive. We just couldn’t sustain the drive or motivation to see them through to completion.

When that happens, more...

Because We Won...

by Ron Rosenberg

It's difficult creating effective marketing's kind of a mix of art and science. As with any major undertaking, it's good to have a process that's based on previous successes so you learn from your experiences and don't make the same mistakes twice.

Whenever we write copy for our own promotions or work with our clients to help them with their marketing, we use our Outrageous Marketing Copy Checklist - a list of the 12 components that need more...

Going to the Dogs!

By Ron Rosenberg

It seems that coordinating an out-of-town overnight stay should be pretty straightforward to coordinate, but things don't always go as planned.

Some good friends of ours were having a local reception for their son who recently had a destination wedding in Jamaica.

Since everyone couldn't make it there for the formal ceremony, they organized a reception locally so we could all help celebrate their son's wedding.

The party was about an hour away, and we decided to stay at a nearby B&B more...

I Guarantee It!

By Ron Rosenberg

I remember one of those TV “celebrity chefs” a while back named Justin Wilson. His nickname was “The Cookin’ Cajun” and he spoke with a very heavy Cajun accent. His trademark phrase was “I guarantee it!” Which sounded more like,  “I gah-ruhn-tee it.” (Click here to see for yourself!)

And while this was mostly part of his persona, there’s something to be said about guaranteeing any product or service that you offer, and more...

Taming the Dragon

By Ron Rosenberg

It's important to have the right tools to get your work done in the most efficient manner. This enables you to focus your efforts on your core competencies.

That's why we have a monthly article on "Tools of the Trade" that features many of the tools that we - and our clients - use to become more productive in everything we do.

In fact, I'm using one of them right now - Dragon Naturally Speaking - a piece of software that more...

How to Combat Information Overload and Maintain Your Sanity!

Today people are bombarded with more information than ever before, and this phenomenon is literally taking over their lives. If they're not actively involved in a particular activity, they're either on the computer, on the phone, or watching some show on TV. You seldom see someone quietly sitting or fully engaged in a face-to-face conversation, because most of the time they're on their phone texting, checking their Instagram or Facebook account, or seeing what's happening in the news.

And for some people, more...

Multiple Streams of Income

By Ron Rosenberg

It's an essential truth of marketing that the number "1" is usually not good. Oh, it's nice to be able to say, "We're #1" at something, but to rely on just one of anything is asking for trouble. If your entire business model is based on one product, one market, or one technology, then you leave yourself open to disaster if anything happens to that "one" component.

That's why it's essential to make sure that you deliberately engineer multiple streams of income more...

Let Your Optimistic Spirit Run Wild: How to be Positively Enthusiastic About Your Future!

"An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity." Winston Churchill

Are you a person whose cup is half full...or is it half empty? This is an important question you should ask yourself to determine whether you look at everything in your life as opportunities or whether you always see them as challenges that hold you back. You see the more enthusiastic you can be about your life – no matter what your more...

What Price Guarantee?

By Ron Rosenberg

100% price match guarantee speech bubble design.When you're selling a commodity product (or even one that can be perceived as a commodity) you put yourself in a complicated position because people make these kinds of purchases based on price, convenience, and availability.

You see this in the forms of ads and promotions with statements such as, "Call for a free rate quote!" or "We won't be undersold!"

When you can go online, order a product on Amazon, and have it delivered in two days more...

Going Dutch

By Ron Rosenberg

2015-09-05 09.32.04We had a real treat a few summers ago. One of our friends had learned to make crusty Boule-style bread. He brought it whenever we got together for dinner, and it was good. I mean really good!

So Lorie naturally asked if he would share the recipe, which he did. The only problem was that one of the "ingredients" was not something edible, but rather something involved in the process: the bread was cooked in a cast-iron "Dutch oven" like the one you see in the image above.

We more...