Success is About You!

Smiling woman pointing her finger to youOur current political environment has become extremely divisive, with people on both sides of the fence vehemently expressing their viewpoints about a variety of issues. In the news, you are continually bombarded with the devastation caused by hurricanes and Earthquakes, the vast political unrest around the globe, and other devastating stories that instill fear, anxiety, and worry. This type of negativity permeates our culture and is difficult for people to handle on a daily basis as it leads to an extremely negative mindset.

When we more...


Where's My Camera?

By Ron Rosenberg

Some things should be easy.  For example, when you forward your mail, the postal service should actually send your mail to the new address.

If you create a "hold-mail" order for when you're traveling, the postal service shouldn’t deliver any of your mail during that period.

You'd think these two tasks would be pretty straightforward, but, as you've probably guessed, this wasn't the case.

Let's Go to the Lake!

We're fortunate in that we get to spend part of our summer in the Adirondack Mountains of update New York. This has two very distinct benefits - first, we get more...


Camtasia

By Ron Rosenberg

Camtasia 9There’s an old expression that “a picture is worth 1,000 words.” And this can come in handy when you’re trying to communicate the benefits of anything your prospects will access via the computer, which includes software, presentations, and websites.  You can write manuals and “cheat sheets” on how to navigate these areas, but for the best results, nothing beats pictures. And what’s better than still pictures? Movies, of course!

That’s where a great program that we use can help. It’s called Camtasia and it basically functions more...


It's All About Emotion

By Ron Rosenberg

Man with cardboard box on his head and terrified look skethedIn an environment where businesses confuse "features" and "benefits," it's sometimes helpful to remember a very important equation: effective marketing is typically 50 percent behavioral psychology and 50 percent math.

The "math" part refers to understanding the key marketing metrics that will help you understand your return on investment and using them to make intelligent and informed decisions on where to invest your marketing budget. We talk about this subject in many of our webinars, expert interviews, and special reports.

The "behavioral psychology" component, more...


Trint

By Ron Rosenberg

There are times when you simply can't take notes fast enough. That's why many conferences offer audio and video recordings of the keynote and breakout sessions which you can then have transcribed into a Word or PDF document.

Until recently, this process could be very costly. Fortunately, there's a new service that can transcribe recordings within minutes, and at a price that will truly amaze you.

Transcribe a Video? No Problem!

It all started with a client in Europe who's responsible for renting four more...


Have a Plan

by Ron Rosenberg

There are so many different tools you can use to successfully market your business that it can be difficult to know where to start and how to keep track of everything.

That's why you should take the time to put together a marketing plan to coordinate all of your activities and get the best possible results.

There are several steps you can follow to accomplish this.

Current Situation

The first step is to use various situational-analysis tools to get a clear understanding of where your business is now. There more...


They Didn't Do What They Were Supposed to

By Ron Rosenberg

I have to say that this month has been a particularly frustrating one for me when it comes to people not doing what they say they’re go­ing to do and impacting my ability to get things accomplished.

I’m finding that a lot of people simply do not share my value for meeting commitments, and I believe there are a couple of reasons for this:

  • It’s sometimes difficult to do
  • It takes planning and execution
  • You may have to give up some­thing you’d like to do instead
  • Let me give you more...


    How Personality Type Affects Your Behavior!

    enneagram of personality - nine distinct types and their interrelationships (reformer, helper, acheiver, individualist, investigator, loyalist, enthusiast, challenger, peacemaker) presented with colorful crumpled sticky notes, white chalk on blackboardIt’s almost on a daily basis that I wonder why some person said this or did that! And this is particularly true with in our current political environment. As a nation, we've become so divisive about how our country is being run. There are people on both ends of the spectrum whose political and social beliefs are totally at odds more...


    Lights...Camera...Action!

    By Ron Rosenberg

    If you’re not using video in your marketing, you’re missing out on one of the most powerful marketing tools you can use.

    In previous issues, we’ve shared some of the software we use that incorpo­rates video. For example, we use Skype to make video calls, and Camtasia and Jing for desktop recording.

    The problem is that when you start mixing Skype calls and webcams, and PowerPoint slides from your desktop, it can get a little confusing. Professional video studios have entire editing consoles with all kinds of special effects, and now you can too, more...


    What Are You Looking For?

    By Ron Rosenberg

    Customers Checking Checklist In Hardware Store

    When businesses downsize and reduce the number of people working, without reducing the actual work that needs to get done, the natural result is that their level of service will decline.

    That’s why it’s reassuring to find a business that actually under­stands what customer service is all about.

    I recently had a client talk to me about Crowder Brothers Ace Hard­ware in Sarasota, FL.

    As you know, smaller independent hardware stores are constantly competing for custom­ers with the “Big Box” stores in that industry: Home more...