Plans Are One Thing...

By Ron Rosenberg

Speedometer - Reaching Your Goal

There’s an old business adage that the best way to be successful in accomplishing your goals is to “plan your work and work your plan.”

In other words, map out your long-term goals, translate them into specific “bite-sized” pieces, prioritize them, allocate time to address each one, and then execute – it’s just like pushing the “That Was Easy” button on the Staples commercials.

In theory, that sounds like a great plan. In fact, it’s what I try to do on a more...


Hire a Freelancer!

By Ron Rosenberg

Side view photo of a female programmer using laptop, working, typing, surfing the internet at workplace.

As you know, we're very serious about using outsourcing as an integral part of our work processes, especially for tasks that are repetitive or require specific expertise beyond our core competencies.

So whenever we find a good resource for this, we like to share it with our members.

We recently discovered Freelancer.com, which is similar to other sites we've reviewed such as Upwork.com and offers you another source for qualified workers.

You can post the specifications for a job you more...


But I Really Need Some Printing Done!

By Ron Rosenberg

Printing processes

You can have the most creative and effective marketing strategy ever invented. You can identify a niche market so hungry for what you’re offering that people will stand in the rain for hours to buy it. You can set up the best e-commerce solution in your industry. But it doesn’t make a difference if you can’t deliver.

I speak with so many people who put effort into getting new business that they actually neglect their existing customers, and find themselves in the puzzling more...


Living a Passionate Life

Symphony orchestra on stage, hands playing violin

Have you ever woken up at 4:30 in the morning so agitated about something that you just couldn’t sleep? If so, it was probably for one of two reasons. You were either so stressed out about an issue you needed to resolve that you couldn’t stop thinking about it…or you were so excited about something happening in your life, such as a vacation or a special event, more...


Success is About You!

Smiling woman pointing her finger to youOur current political environment has become extremely divisive, with people on both sides of the fence vehemently expressing their viewpoints about a variety of issues. In the news, you are continually bombarded with the devastation caused by hurricanes and Earthquakes, the vast political unrest around the globe, and other devastating stories that instill fear, anxiety, and worry. This type of negativity permeates our culture and is difficult for people to handle on a daily basis as it leads to an extremely negative mindset.

When we more...


Where's My Camera?

By Ron Rosenberg

Some things should be easy.  For example, when you forward your mail, the postal service should actually send your mail to the new address.

If you create a "hold-mail" order for when you're traveling, the postal service shouldn’t deliver any of your mail during that period.

You'd think these two tasks would be pretty straightforward, but, as you've probably guessed, this wasn't the case.

Let's Go to the Lake!

We're fortunate in that we get to spend part of our summer in the Adirondack Mountains of update New York. This has two very distinct benefits - first, we get more...


Camtasia

By Ron Rosenberg

Camtasia 9There’s an old expression that “a picture is worth 1,000 words.” And this can come in handy when you’re trying to communicate the benefits of anything your prospects will access via the computer, which includes software, presentations, and websites.  You can write manuals and “cheat sheets” on how to navigate these areas, but for the best results, nothing beats pictures. And what’s better than still pictures? Movies, of course!

That’s where a great program that we use can help. It’s called Camtasia and it basically functions more...


It's All About Emotion

By Ron Rosenberg

Man with cardboard box on his head and terrified look skethedIn an environment where businesses confuse "features" and "benefits," it's sometimes helpful to remember a very important equation: effective marketing is typically 50 percent behavioral psychology and 50 percent math.

The "math" part refers to understanding the key marketing metrics that will help you understand your return on investment and using them to make intelligent and informed decisions on where to invest your marketing budget. We talk about this subject in many of our webinars, expert interviews, and special reports.

The "behavioral psychology" component, more...


Trint

By Ron Rosenberg

There are times when you simply can't take notes fast enough. That's why many conferences offer audio and video recordings of the keynote and breakout sessions which you can then have transcribed into a Word or PDF document.

Until recently, this process could be very costly. Fortunately, there's a new service that can transcribe recordings within minutes, and at a price that will truly amaze you.

Transcribe a Video? No Problem!

It all started with a client in Europe who's responsible for renting four more...


Have a Plan

by Ron Rosenberg

There are so many different tools you can use to successfully market your business that it can be difficult to know where to start and how to keep track of everything.

That's why you should take the time to put together a marketing plan to coordinate all of your activities and get the best possible results.

There are several steps you can follow to accomplish this.

Current Situation

The first step is to use various situational-analysis tools to get a clear understanding of where your business is now. There more...