How to Get More for Your Marketing Dollar

By Ron Rosenberg

Rich person throwing hand drawn car yacht and houseImagine you go to the ATM at your bank. You deposit your card, push all the right buttons, and out comes $200 in new bills. Then you walk over to the trash can outside the bank’s main entrance and throw all the money away.

If people saw you doing that, they'd think you were out of your mind. But you may very well be doing exactly the same thing and not even know it!

Succeeding in today's competitive business more...

Healthful Living: How to Support Your Mind, Body and Spirit!

Are you living a healthful life? Are you taking care of yourself as you navigate through this extremely busy, complex, and task-driven existence?

When posed with that question, many people think that they're taking care of themselves, but when you look at their actions and the types of things they're doing, you have to question whether they're really doing it effectively at all. Others may realize that they're living an unhealthy life, yet they're so caught up in their roles and responsibilities, that they're doing the best they can just to get through more...

Lifestyle Marketing

By Ron Rosenberg


It's always good to start with the basics, and when it comes to marketing, our basics are the "4 Ms of Marketing" - message, market, media, and moment.

And of all the ways you can mix and match these four components, the single most important one is the message-to-market match.

The more you can make an offer look like it's designed specifically for an individual, the more likely it is that the person will respond.

Do You Understand Your Market?

There are some markets that are fairly straightforward to identify and connect with - groups whose goals and characteristics more...

Kiss Those Stamps Good-bye!

By Ron Rosenberg

Scattered EnvelopesSending mail is a hassle. It doesn’t matter if it’s a campaign of 500,000 sales letters to a rented list, or a simple letter to your aunt.

If it’s a large business mailing, you have to write the letter, create the other components of the mailing (order forms, lift notes, envelopes, etc.), identify and secure the list, decide on the postage class, and determine when to mail the whole thing.

Even if it’s a simple letter to a family member, you have to write the card, make sure more...

A Donation...Are You Kidding?

Woman On Phone In Busy Modern OfficeBy Ron Rosenberg

Sometimes acronyms and clever sayings can be a little, well, cliche, and yet they can give us an easy way to remember important concepts.

And, in this sense, we always seem to come back to our “4 M’s of Marketing” when looking at the examples we share with you here.

“Message, Market, Media, Moment”– these are the essential building blocks of a great marketing message. They’re straightforward, easy to remember, and incredibly accurate.

Yet more...

What to Know About SEO!

Responsive design and web devices

Most people have heard of SEO (Search Engine Optimization), but few understand how valuable it is to the success of their websites. While some understand its importance, they have absolutely no idea if their websites are properly optimized to ensure that the right people can find what they have to offer.

So Why SEO?

You may have the most attractive website with amazing graphics, photos, and content, but if no one knows that you exist, then it really doesn’t matter much. more...

What Makes a Great Website!

Responsive design and web devices

Whether you like it or not, your website is one of the most important components of your comprehensive marketing program. It can be the driving force that propels your business or organization forward on a path to success, or it can be the 20-ton boulder that drags it into extinction.

In this article, we’ll review the major components of an effectively designed website. We’ll determine the overall objective more...

Are Your Pictures Legal?

By Ron Rosenberg

Selfie Image - Stock UnlimitedIt's easy to assume that you can use anything you find on the Internet, including music, videos, and photos.

I mean, it's all out there for everyone to see, so why not?

Unfortunately, this isn't always the case. There are strict copyright laws in place to protect individuals and companies that develop and produce these kinds of media, and the penalties for unauthorized use can be severe.

So how can you include images and other media in your print and more...

Add a Little Starch to Your Customer Service!

By Ron Rosenberg

Male client takes a woman Laundry worker clean clothes at the dry cleanersWe're going to take a look at a dry cleaner to show you that the way you handle mistakes can make the difference between losing business and enhancing customer loyalty.

Unless you’ve been living on a remote island, you’ve probably noticed a significant decline in the level of customer service being delivered over the last few years.  Things that should be fairly simple and straightforward end up becoming complicated and difficult.  And most of the time, more...

Get More for Your Marketing Dollar

By Ron Rosenberg

FootballWhen most people think about marketing and advertising, they normally think about TV commercials, magazine and newspaper ads, radio spots, and billboards.

Some companies have advertising budgets in the tens of millions, even hundreds of millions, with some even topping half a billion dollars annually. And you would think that people willing to spend millions of dollars on an ad would want to measure their return on investment.

The problem is that many of these ads are what we call “image” ads, which are designed to more...