What Makes a Great Website!

Responsive design and web devices

Whether you like it or not, your website is one of the most important components of your comprehensive marketing program. It can be the driving force that propels your business or organization forward on a path to success, or it can be the 20-ton boulder that drags it into extinction.

In this article, we’ll review the major components of an effectively designed website. We’ll determine the overall objective more...


Are Your Pictures Legal?

By Ron Rosenberg

Selfie Image - Stock UnlimitedIt's easy to assume that you can use anything you find on the Internet, including music, videos, and photos.

I mean, it's all out there for everyone to see, so why not?

Unfortunately, this isn't always the case. There are strict copyright laws in place to protect individuals and companies that develop and produce these kinds of media, and the penalties for unauthorized use can be severe.

So how can you include images and other media in your print and more...


Add a Little Starch to Your Customer Service!

By Ron Rosenberg

Male client takes a woman Laundry worker clean clothes at the dry cleanersWe're going to take a look at a dry cleaner to show you that the way you handle mistakes can make the difference between losing business and enhancing customer loyalty.

Unless you’ve been living on a remote island, you’ve probably noticed a significant decline in the level of customer service being delivered over the last few years.  Things that should be fairly simple and straightforward end up becoming complicated and difficult.  And most of the time, more...


Get More for Your Marketing Dollar

By Ron Rosenberg

FootballWhen most people think about marketing and advertising, they normally think about TV commercials, magazine and newspaper ads, radio spots, and billboards.

Some companies have advertising budgets in the tens of millions, even hundreds of millions, with some even topping half a billion dollars annually. And you would think that people willing to spend millions of dollars on an ad would want to measure their return on investment.

The problem is that many of these ads are what we call “image” ads, which are designed to more...


Put a Little "Ho Ho Ho" in Your Holiday Season!

Group Of Friends Enjoying Christmas Drinks In Bar

The holiday season is upon us and the days are packed with all of the activities and tasks associated with this time of year...the holiday shopping, the cards, the parties, the overindulging in sweets and holiday drinks. Oh, and add to that the stress of everything you feel obligated to do...in addition to your regular job and daily responsibilities!

We begin the holiday season with Thanksgiv­ing, a more...


Transfer Some Files!

By Ron Rosenberg

WeTransfer

There are many tools that let you share files across organizations to assist in collaboration.

In our own business, we use a combination of these including Dropbox, Google Drive, and Wrike.

But sometimes all you need to do is send someone a single large file. For example, when we present at a client's conference, we always offer to help them market the event. One way we do this is by producing brief promotional videos they can share with more...


Make It Right!

By Ron Rosenberg

Airplane in the sky, over the cloudy skyWhen you have a relationship with a company, there's a certain level of trust that comes with familiarity and experience.

For example, when I make reservations online with my regular airline, I'm comfortable with the layout of the site; I know how to formulate a search for the best routing; and I know how to find the best fares, whether paying with cash or frequent-flyer miles.

Almost There...

One of the benefits of working closely with a company is the benefits more...


The Family Tree

By Ron Rosenberg

family treeWe tend to think of marketing as an overt activity: writing a sales letter, sending a post card, or running an ad.

But sometimes, the real marketing happens at the time of delivery, when the actual product or service is being utilized.

It’s the fulfillment of a promise. The quick and decisive resolution of a problem. Expectations that are not only met, but exceeded to the point of complete and total awe.

And the real beauty of this is that the results of this kind of “soft more...


Plans Are One Thing...

By Ron Rosenberg

Speedometer - Reaching Your Goal

There’s an old business adage that the best way to be successful in accomplishing your goals is to “plan your work and work your plan.”

In other words, map out your long-term goals, translate them into specific “bite-sized” pieces, prioritize them, allocate time to address each one, and then execute – it’s just like pushing the “That Was Easy” button on the Staples commercials.

In theory, that sounds like a great plan. In fact, it’s what I try to do on a more...


Hire a Freelancer!

By Ron Rosenberg

Side view photo of a female programmer using laptop, working, typing, surfing the internet at workplace.

As you know, we're very serious about using outsourcing as an integral part of our work processes, especially for tasks that are repetitive or require specific expertise beyond our core competencies.

So whenever we find a good resource for this, we like to share it with our members.

We recently discovered Freelancer.com, which is similar to other sites we've reviewed such as Upwork.com and offers you another source for qualified workers.

You can post the specifications for a job you more...