I Guarantee It!

By Ron Rosenberg

I remember one of those TV “celebrity chefs” a while back named Justin Wilson. His nickname was “The Cookin’ Cajun” and he spoke with a very heavy Cajun accent. His trademark phrase was “I guarantee it!” Which sounded more like,  “I gah-ruhn-tee it.” (Click here to see for yourself!)

And while this was mostly part of his persona, there’s something to be said about guaranteeing any product or service that you offer, and we're going to take a closer look at the reasons why this is so important, more...


Taming the Dragon

By Ron Rosenberg

It's important to have the right tools to get your work done in the most efficient manner. This enables you to focus your efforts on your core competencies.

That's why we have a monthly article on "Tools of the Trade" that features many of the tools that we - and our clients - use to become more productive in everything we do.

In fact, I'm using one of them right now - Dragon Naturally Speaking - a piece of software that lets you dictate what you want to say, and then turns more...


How to Combat Information Overload and Maintain Your Sanity!

Today people are bombarded with more information than ever before, and this phenomenon is literally taking over their lives. If they're not actively involved in a particular activity, they're either on the computer, on the phone, or watching some show on TV. You seldom see someone quietly sitting or fully engaged in a face-to-face conversation, because most of the time they're on their phone texting, checking their Instagram or Facebook account, or seeing what's happening in the news.

And for some people, more...


Multiple Streams of Income

By Ron Rosenberg

It's an essential truth of marketing that the number "1" is usually not good. Oh, it's nice to be able to say, "We're #1" at something, but to rely on just one of anything is asking for trouble. If your entire business model is based on one product, one market, or one technology, then you leave yourself open to disaster if anything happens to that "one" component.

That's why it's essential to make sure that you deliberately engineer multiple streams of income more...


Let Your Optimistic Spirit Run Wild: How to be Positively Enthusiastic About Your Future!

"An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity." Winston Churchill

Are you a person whose cup is half full...or is it half empty? This is an important question you should ask yourself to determine whether you look at everything in your life as opportunities or whether you always see them as challenges that hold you back. You see the more enthusiastic you can be about your life – no matter what your more...


What Price Guarantee?

By Ron Rosenberg

100% price match guarantee speech bubble design.When you're selling a commodity product (or even one that can be perceived as a commodity) you put yourself in a complicated position because people make these kinds of purchases based on price, convenience, and availability.

You see this in the forms of ads and promotions with statements such as, "Call for a free rate quote!" or "We won't be undersold!"

When you can go online, order a product on Amazon, and have it delivered in two days more...


Going Dutch

By Ron Rosenberg

2015-09-05 09.32.04We had a real treat a few summers ago. One of our friends had learned to make crusty Boule-style bread. He brought it whenever we got together for dinner, and it was good. I mean really good!

So Lorie naturally asked if he would share the recipe, which he did. The only problem was that one of the "ingredients" was not something edible, but rather something involved in the process: the bread was cooked in a cast-iron "Dutch oven" like the one you see in the image above.

We more...


Reach for the Sky: How to ALWAYS Aspire for Your Dreams and Goals!

There's an infinite amount of space between the ground where you stand and the sky above. This space offers you boundless room to spread your arms and breathe in the amazing amount of possibilities your life can bring you, yet for many of you the challenges of just making it through the day have dashed your hopes and dreams.

It's time to change all that, and develop strategies that will help you aspire for your goals and objectives. You never want to stop believing that there's a bright future awaiting you. more...


Memorizing vs. Knowing

By Ron Rosenberg

When you were in school and you wanted to do well on a test, you paid attention in class, did your homework, and studied for your exams.

It's no different in marketing - you need to pay attention, do your homework, and prepare as best as you possibly can to communicate the benefits of your products and services to a market that needs them.

And just as in marketing, there are some instances where more...


Embrace Diversity

By Ron Rosenberg

It’s important to understand your customers' needs, expectations, and motivations in order keep them satisfied over the long haul. We often tend to forget this and take a one-size-fits-all approach to our customer interactions.

Understanding the ways that our customers differ, in fact, allows us to present a more comprehensive approach to meeting their needs and helping them understand that you truly care about them.

Diversity can come in many different forms, but the key to developing good customer relations is to understand the diversity of your customer base. Here more...