Cement Mixer Artistry

By Ron Rosenberg

Cement mixer truck at work

There are many ways to distinguish yourself from the competition, and, in the process, make yourself the only logical choice for whatever product or service your prospects are looking for.

One of the most powerful of these involves the concept of the "unique process" - something about what you do and, more importantly, about how you do it - that makes you stand out from the crowd.

Find a way to do this, and the selection process becomes a whole lot easier and more...


The Sandwich Technique

By Ron Rosenberg

Sandwich with ham, cheese and fresh vegetables isolated on white background

Is it just me, or does it seem like the level of service has gone downhill rapidly in the last few years?

Sometimes it gets so bad you can hardly take it anymore. Fortunately, over the years, we've developed some strategies to deal with bad service, and today I'll share one of my favorites. But first, a little background to show you exactly how this technique actually works...

A Room with a VUE?

A while back, when our daughter more...


BackBlaze Backup

By Ron Rosenberg

Backblaze

It's not a matter of "if" - it's a matter of "when." I'm talking about that gut-wrenching moment when you realize your computer has crashed, taking along with it everything on your hard drive or SSD storage device.

In this day and age when virtually everything in our lives is stored digitally somewhere, it's absolutely essential to include some form of offsite backup in your daily routine. Fortunately, this can be done easily, automatically, and, best of all, affordably!

There are several good options for this (we had been more...


I Return the Car Where?!

By Ron Rosenberg

Sales manager giving key from the new car

When an industry reaches a certain level of maturity, it should be reasonable to expect that the core functions of these companies should run relatively smoothly.

Unfortunately, this isn't always the case.

I'll start with the standard disclaimer that everything I'm about to share falls solidly under the umbrella of "first-world problems" since the backdrop of this story is a recent vacation we took to France and Switzerland.

We flew into Paris Charles de Gaulle Airport and picked up a rental car for the more...


Reciprocity

By Ron Rosenberg

One of the most challenging goals is to get people to take action when you present them with an opportunity.

There are hundreds of reasons for this, and we could spend a few months digging into the behavioral psychology behind it, but, in the final analysis, you get people's interest and attention when you make it about them and not about you.

And one of the most effective ways to do this is by incorporating the powerful marketing strategy of reciprocity.

At its core, it’s nothing more than the basic “quid pro quo” or “you more...


Your Personal Connections: 7 Tips for Building Meaningful Relationships in Your Life!

The other day I went out to breakfast with my husband Ron, and while we were enjoying our meal we noticed a couple at a table across from us. They were sitting next to each other and were doing something I see a lot now. And it wasn't smooching or holding hands, or even talking and communicating with each other.  In fact, it was quite the opposite!

They had their phones in their hands and were madly texting to someone. Frankly it didn't even seem like they were aware of the person sitting next more...


Google Alerts

By Ron Rosenberg

The best way to stay on top of your markets and your competition is to stay alert to changes in the trends that affect your business.

The problem is that this has the potential to become a full-time job. Back in my days working in a corporate setting, we had an entire department whose sole function was to research, copy, and distribute folders of articles related to specific search terms we provided to them based on our business needs.

I know this sounds positively quaint in an environment where the more...


Welcome Aboard! The importance of "Onboarding"

By Ron Rosenberg

The old saying that "you don't get a second chance to make a first impression" is especially true in these days of sub-par customer service.

The good news is that the bar is set so low that it doesn't really take much effort to stand out from the competition.

For example, a good friend of ours always gave his sons this advice about showing up for appointments: "early is on-time; on-time is late."  You might expect that this would be basic common sense since showing up late more...


Do You Know Your Customers

By Ron Rosenberg

So many organizations try to deliver valuable products and services to their customers and members; but in the final analysis, they don’t seem to have even the faintest clue of what these people need, how they behave, and what will work most effectively in reaching them.

In an environment like this, even the most rudimentary efforts can go a long way. I speak to many different types of associations. They include owners of high-end jewelry stores and home improvement centers,  manufacturing and wholesale groups, and volunteer and full-time more...


Developing Your Emotional Core - the Powerhouse of Your Soul!

Group of young attractive sporty people practicing yoga lesson with instructor, doing Push ups or press ups exercise, standing in Plank pose, friends working out in club, indoor full length, studio

Have you ever wondered why it's important to develop your core strength? Or why personal trainers are always pushing you to tighten your abs and do exercises that strengthen your core?

It's probably because your core is the powerhouse of your body. It's the central link that connects your upper and lower torso. It doesn't matter if you're more...