Plan: Develop Specific Strategies to Help You Achieve Your Goals

"Plans are nothing; planning is everything." Dwight D. Eisenhower “If you fail to plan, you are planning to fail!” Benjamin Franklin

The two quotes above really exemplify how important planning is if you want to truly accomplish anything in your life. Dwight D. Eisenhower basically said that plans are unimportant. Planning is everything. But you may ask, “How is that different?” Well, planning is the act of creating and your strategy for putting that into motion. It’s the actual steps you take to make something happen.

A plan can be stagnant, while planning more...

Is Your Customer Service More Like a Butterfly, a Bee...or a Cockroach?

By Ron Rosenberg

orange butterfly on white background

It’s a nice spring day, and you’re at the lake enjoying a lazy after­noon picnic. A beautiful yellow and black monarch butterfly floats by and actually stops to rest on your table for a minute. You stop eating and admire its colorful markings.

Suddenly, from out of no­where, a huge bee starts buzzing around your head, getting closer and closer each time around. In a panic, you shoo away the bee, and it finally goes off in search of a more...

Goals: How to Create Objectives That Move You Toward Your Vision and Purpose

Achieve Your Goals placard with night lights on background“A goal is a dream with a deadline.” Napoleon Hill

Every dream or desire you have in life can only be fulfilled by taking definitive action towards it…your goals. Unless, of course, you’ve been handed your dream. And that can be pretty lucky for you, but usually anything that’s been given to you really isn’t as special or as rewarding as what you accomplish on your own. People who inherit a sizeable amount of money will frequently end up losing it in one way or another. more...

What's In Your Basket?

By Ron Rosenberg

shopping-cartIt's often said that people spend more time planning their vacations than they do planning for their future.

There are probably dozens of reasons for this, but the simple fact is that people don't seem to invest in themselves as much as they should. We'll share three specific strategies to help make yourself more valuable and more effective in everything you do.

Educate Yourself

The picture you see is a shopping cart filled with all the books, audios, videos,  and training programs we had acquired over a particular ten-year period. We more...

Like Poker? Learn Trading.

By Ron Rosenberg

Photo gambling chips on the dark

Several years ago, our son worked as a professional poker player.  He had a good run for several years, but the actual lifestyle wasn’t sustainable if he wanted to have a “real life” and meaningful relationships.

During this time, he received a steady stream of invitations to visit various casinos and participate in some pretty major tournaments.  All of this made perfect sense from the perspective of “message-to-market match” – one of the most important marketing concepts we promote.


Towel Art

By Ron Rosenberg


Sometimes it's the little things that can make a big difference. Whether it's remembering a bit of information about a customer's family or doing something special and unexpected, the impact you have on other people can have far-reaching and positive outcomes.   Fortunately, there’s no shortage of examples, and we’re going to look at three of them you can adapt immediately in your own daily life.   Your Room is Ready!   We have  some good friends who are what people call “cruisers” – they like to take their vacations on cruise ships, more...

Change is How You Grow!

As spring approaches, you see the changes that begin to take place. The plants, shrubs, and trees have endured a cold, harsh winter, and you begin to see the buds bursting open, the flowers starting to bloom, and finally the leaves popping out as if overnight.

In nature there’s a constant and continuous cycle of change that’s exhibited in the growth and maturing of the outdoor landscape.

As we, too, mature from children to adults, there are similar changes that take place in the struggles and changes we must endure to grow into more...

You Snooze...You Lose!

by Ron Rosenberg

We've spoken in the past about the concept of opportunity cost - the "alternate universe" that exists on the other side of the choices you make.

For example, if you choose to work on Project A, then the opportunity cost is that you may not get to work on Project B.

If you invest funds in one business opportunity, then those funds aren't available for a different opportunity. But there's another application of this that doesn't necessarily involve what you do as much as what you don't do.

Let's Get Some Gas

When more...

Host an "Online Event"

By Ron Rosenberg

I've been talking with many of our association clients about their events, and they're sharing some sobering observations with me.

It seems that individuals and businesses are becoming more cost-conscious than ever, and they're less willing to invest the time, money, and effort to attend live training events.

These associations are looking for alternatives to help deliver valuable content to their members in ways that don't involve traveling to conferences.

And this challenge isn't limited to associations either - our small-business clients are finding that one-on-one sales calls can be prohibitively costly and more...

When a Process Doesn't Work

by Ron Rosenberg


Hand Holding Survival Multi-functional Wallet Card Tool On White BackgroundI'll start by saying that I'm a big fan of processes.

I ran a Quality Management group in my "previous corporate life" that successfully achieved an ISO-9000 registration; we currently have detailed processes for every aspect of our business now, and I have no problem whatsoever when the pilots flying me to Atlanta take time to go through the detailed pre-flight checklist.

Processes, policies, and procedures are important and all have their place in more...