Have One on Us!

By Ron Rosenberg

The entire landscape of shopping has changed, and it all started back on July 5, 1994.

That's when Amazon.com was launched as an online bookstore and began a steady growth trajectory that had it generating nearly $142 billion in 2018.

We're now at the point where you can buy pretty much anything online from music to mobile phones; from airline tickets to cars...and, yes, even furniture.

Time for an Upgrade...

For years, we'd been thinking about replacing some of our bedroom furniture. more...

Transform Your Website

By Ron Rosenberg

It doesn't matter what kind of business you're in - it's essential that you have a strong online presence.

But having a website isn't enough - you have to actually understand why you have one and what its role is in your overall marketing strategy.

The most common type of website is what we call the "online brochure." This is basically what it sounds like - you take the print brochure that you use to promote your business, give it to a web design firm, and they more...

Repurpose Your Life: How to Reinvent Yourself to Add Meaning and Purpose

Repurpose - refinished furnitureHave you ever taken an old piece of furniture that's been handed down to you or that you found at a garage sale or antique shop, and you stained it, painted it or reworked it in some way so that you could use it for a particular purpose in your home? I know I have. I've never been able to afford to get everything I want brand new. And I really wouldn't want to.

Because what's amazing is that once you put the effort into making it better, more beautiful, or even more functional, it becomes more...

Business Cards...With a Twist!

By Ron Rosenberg

"Can I have your business card?" This is a question you'll hear frequently on airplanes, in meetings, and at various networking events. If you're like most people, you have business cards, but they probably look just like the ones everyone else has.

How about trying something different?

The one I use is an oversized, full color, double-sided business card, featuring a full-color photo. Plus, it has an additional secret benefit in that it can help you build relationships with your new contacts!


First, the more...

Hang Up...Call Back

By Ron Rosenberg

There's an expression I used frequently when I ran the Quality function for a large multinational telecommunications company. I'd be meeting with some of our team members who were getting frustrated with the resistance they were getting in trying to work with some of their assigned groups.

We determined that some of these groups simply weren't ready for the level of training we were trying to share with them. In some of these cases, we needed to slightly change our approach; in others, it was clear that nothing was more...

What's in a Name?

By Ron Rosenberg

Hello, my name isPeople have different nicknames at various times in their lives. For example the name on my birth certificate is "Ronald" but no one ever calls me that except my 12th-grade math teacher and my mother...when I was in trouble - and then she used my full name - middle name and all.

When I was growing up, people knew me as "Ronnie" - in fact my adult nieces still refer to me as "Uncle Ronnie."

To the rest of the world, I'm just "Ron." The thing is more...

Make It Easy!

By Ron Rosenberg

In this article, we'll be featuring a great example of an association that uses copy quite effectively to connect with their markets, and they even got some great feedback from one of their members!

The Well-Being of Young Children...

Specifically, we’ll be looking at the conference brochure for the Ohio Association for the Education of Young Children (OAEYC). This organization has a fantastic mission dedicated to improving the well-being of all young children with a particular focus on educational and developmental services for children from birth through age 8.

As they were more...

Free Conferencing Tools

By Ron Rosenberg

free_conference_calling_2Technology can be extremely helpful. It enhances our productivity and makes it possible to collaborate in ways - and across distances - that weren't even imaginable just 20 years ago.

And while there are times when face-to-face meetings are the best and most efficient methods for communication, there are many other instances when a "virtual meeting" can be just as effective.

Here are two free tools that can help you add this capability to your "operational arsenal."

Let's Have a Conference Call!

The basic Conference Call has been around for more...

Plan: Develop Specific Strategies to Help You Achieve Your Goals

"Plans are nothing; planning is everything." Dwight D. Eisenhower “If you fail to plan, you are planning to fail!” Benjamin Franklin

The two quotes above really exemplify how important planning is if you want to truly accomplish anything in your life. Dwight D. Eisenhower basically said that plans are unimportant. Planning is everything. But you may ask, “How is that different?” Well, planning is the act of creating and your strategy for putting that into motion. It’s the actual steps you take to make something happen.

A plan can be stagnant, while planning more...

Is Your Customer Service More Like a Butterfly, a Bee...or a Cockroach?

By Ron Rosenberg

orange butterfly on white background

It’s a nice spring day, and you’re at the lake enjoying a lazy after­noon picnic. A beautiful yellow and black monarch butterfly floats by and actually stops to rest on your table for a minute. You stop eating and admire its colorful markings.

Suddenly, from out of no­where, a huge bee starts buzzing around your head, getting closer and closer each time around. In a panic, you shoo away the bee, and it finally goes off in search of a more...