You Buy What You Try!

by Ron Rosenberg

When you're walking through a food court at a mall or airport, you'll frequently find an employee standing in front of one of the shops - tray in hand - offering samples of what's being sold there.

Over the years, I've sampled Auntie Annie's pretzels, southern pralines, and more versions of "bourbon chicken" than I can even recall.

It's always easier to buy something when you've had the opportunity to try it out first. That's why you test-drive cars, sample foods at a farmer's market, and attend wine tastings. more...


Don't You Want My Business?

By Ron Rosenberg

As businesses downsize - reduc­ing the number of people working, without reducing the actual work that needs to get done - the level of service is naturally going to decline.

That’s why it’s reassuring to find a business that actually under­stands what customer service is all about.

I recently had a client talk to me about Crowder Brothers Ace Hard­ware in Sarasota, FL.

As you know, the smaller independent hardware stores are constantly competing for custom­ers with the “Big Box” stores in that industry: Home Depot, Lowes, and, to a more...


Become the Champion of Your Business!

Night Image

When you walk down a dark city street at night, you know how vital it is to be aware, alert, and prepared in case you sense danger. And yet, even as you read this, your business is just as vulnerable to an assault–at any time–from a multitude of sources that you may not even be aware of.

The good news is that even in a volatile and uncertain business environment, you can dramati­cally grow your business and increase your revenue...you just need proven tools and tactics to help you manage more...


What Can You Get for Five Dollars?

By Ron Rosenberg

Eliminate, automate, and outsource–you’ve heard us preach this until we’re blue in the face, and with good reason: you have to focus on your core competencies to stay successful, and anything that’s not a core competency is at best a minor distraction, and at worst a serious stumbling block that you may not even recognize...one that is keeping you from achieving the results you should be getting.

In these pages, on our website, and in many of my live programs, I share more...


An Excuse...or an Explanation?

By Ron Rosenberg

We've all experienced it before: something goes wrong; you contact the vendor, and they read you the complete laundry list of excuses. If you're lucky, you might get some kind of apology or an update on what's being done to correct the problem. There are times, however, when a simple explanation can help diffuse a situation.

Where Are Our Websites?!

A few weeks ago, we were planning on updating some content on one of our websites and were alarmed to discover that we couldn't access more...


5 Steps for Sending Out a Successful Email Broadcast

Special Guest Article by Tracey Lawton

Being consistent in your business is one of the critical factors for ensuring long-term growth, and one of the ways to ensure consistency is to create systems.

Everything you do in your business, from responding to e-mails to working with clients, needs to be systemized and documented so that it’s very easy to create a repeatable process in your business.

This consistency is what builds the like, know, and trust factor with your clients, and so ensures that you continue more...


Developing Your Core Strength

Core Strength Exercises

Have you ever wondered why it's important to develop your core strength? Or why personal trainers are always pushing you to tighten your abs and do exercises that strengthen your core?

It's probably because your core is the powerhouse of your body. It's the central link in your body that connects your upper and lower torso. It doesn't matter if you're swinging a golf club, sweeping the floor, or getting up out of a chair, you're using your core to help you make the necessary movements that will allow you more...


Work It Up!

By Ron Rosenberg

It doesn’t matter if you work in a large organiza­tion, own a small business, or work in a professional association–it seems to be more difficult now than ever before to get everything done with the resources you have available to you.

Between increased work­loads, reductions in staffing, and an overall “do more with less” attitude, it’s actually amazing that anything gets done at all.

When you add to that the expense, time, and dif­ficulty of actually hiring a qualified, competent person when you more...


Who is it Actually Helping?

By Ron Rosenberg

If you want to deliver great customer service, it's important to stay in touch with your customers and make decisions based on information and feedback you get from them.

The challenge in doing that is that it takes some effort on the part of the customer.

Fortunately, there are several things you can do to make this easier, and there are also some bumps in the road you will want to avoid.

Can You Take a Survey?

One of the easiest ways to get good customer feedback is by using a survey. These more...


RIP Sears!

By Ron Rosenberg

It's sad when once-mighty companies see their businesses come to a grinding halt.

As an example, the company I worked for before I started this business was called Nortel Networks.

This company was a pioneer in the field of telecommunications, having developed, among other innovations, the concept of digital telephony - the building blocks that allow us to use Skype and FaceTime, listen to digital music, and stream video to virtually any device we own.

Through a series of errors - including more...