Try Before You Buy!

Try Before You BuyBy Ron Rosenberg

One of the key concepts in our style of marketing is the concept of the USP - the Unique Selling Proposition - where you demonstrate quite clearly why your product or service is the only logical choice in any given purchase decision.

Admittedly, this can be tricky, especially if people can somehow view what you sell as a commodity - something that's interchangeable with other similar options - or if it's a particularly expensive product or one that represents a new direction than what the customer is familiar with.

Fortunately, there are many ways more...


How to Simplify Life and Manage the Chaos

Tricks & Tales article

These days, life is incredibly chaotic. There are so many more choices and opportunities available to us and it can be difficult navigating through all the many responsibilities we have…especially during the holiday season and other times of the year when we pile up even more on our plates.

Simplify? Yes...No...or Maybe?

The key is to simplify! Most of us have a difficult time doing that. We think we can do it all and that we “need” to do it all. The problem is the more we get…the more...


Top Tools for Maximum Productivity

By Ron Rosenberg

Sometimes it seems like there's more to get done in a day than you can possibly accomplish. There are certainly some strategies you can apply to become more efficient with your time, but you need to complement this with appropriate tools and techniques to become truly productive.

In this article, we'll share several of our favorites - all of which we currently use or have used in our own business.

Finding the Right Resources

One of the most important - and most challenging - areas in any organization is finding the best resources for your group. It's important to identify and understand your core competencies, and more...


The Sandwich Technique

By Ron Rosenberg

ChimpIs it just me, or does it seem like the level of service has gone downhill rapidly in the last few years?

Sometimes it gets so bad you can hardly take it any more. I mean if I get one more tech-support rep who can't speak English - and can't solve my problem - I think I'm going to scream! Fortunately, over the years, we've developed a nice collection of strategies to deal with unacceptable service, and today I'll share one of my favorites.

But first, a little background to show you exactly how this technique actually more...


Are Paintballers the Next US Soldiers?

By Ron Rosenberg

Camp Color WarDespite the efforts and interventions of some well intentioned parents, kids end up playing games that mimic combat situations: cops and robbers, "tag," or our own uniquely Bronx version, "ringalevio."

These games may have different names, rules, and formats, but they all involve teams competing against each other to control a territory.

As these children grow older and spend time at summer camp or after-school programs, they may be involved in more organized games like "color wars," "capture the white flag," or "camp Olympics." These progress into more technologically advanced and organized games. For more...


Developing Your Core Strength

Core Strength Exercises

Have you ever wondered why it's important to develop your core strength? Or why personal trainers are always pushing you to tighten your abs and do exercises that strengthen your core?

It's probably because your core is the powerhouse of your body. It's the central link in your body that connects your upper and lower torso. It doesn't matter if you're swinging a golf club, sweeping the floor, or getting up out of a chair, you're using your core to help you make the necessary movements that will allow you more...


Cement Mixer Artistry

By Ron Rosenberg

There are many ways to distinguish yourself from the competition, and, in the process, make yourself the only logical choice for whatever product or service your prospects are looking for. One of the most powerful of these involves the concept of the "unique process" - something about what you do and, more importantly, about how you do it - that makes you stand out from the crowd.

Find a way to do this, and the selection process becomes a whole lot easier, and leans heavily in your favor. Let's look at a few examples of how to identify and incorporate a unique process into more...