Think Outside the Box

By Ron Rosenberg

BootLife seems like one huge balancing act. You have to balance your work life vs. home life, saving vs. spending, and taking care of yourself vs. not maintaining a healthy lifestyle.

I also try to keep active. Throughout my adult life, I have worked on my physical fitness by training in the martial arts and have obtained advanced black-belt rankings in three different styles. I run, bike, and kayak; and,in general, I try to eat sensibly, although this last one is, admittedly a bit difficult one because of my travel schedule.

Still, though, I more...


Follow Your Nose - The Power of Intention

dog sniffing

Recently we celebrated a very special anniversary. No, it wasn’t our wedding anniversary. It was the date we bought our new townhouse where we’re currently living. It was part of plan to simplify our lives and downsize since the kids are out of the house and on their own.  There were months of planning, preparation, and action that preceded that event. But that was really only the beginning…as we had much to do to sell our old house and get our new house ready to move into.

When you decide on a particular goal more...


Out of Sight...Out of Mind!

FF_QualityTalk_MA_COLORBy "Chico Loco" Rosenberg

Hi everybody - it's me, Ron and Lorie's dog, Chico! I know you've been wondering what happened to me because I haven't been writing my usual monthly column for you.  I'm really sorry about that, and the fact is that since they moved to this cool online format, I've been feeling a little, well, neglected.

I mean, it's been like three months already, and they haven't asked me for any articles. But with the holidays just around the corner, I had to assert myself and let you know that more...


Google's Gift to E-Commerce

By Kyle Smith

E-commerce usageWhen working with websites, especially E-Commerce web sites, it’s critical to maintain up-to-date information about what your users are doing on your site to ensure that it’s easy to navigate and that they get to your ultimate goal…making a purchase.

In this article, I’ll be reviewing the E-Commerce portion of Google Analytics and what features it has included to improve your online tracking.

In order to help you actually implement this powerful strategy, I’m going to get into a bit of step-by-step detail – if this seems like more...


You Get What You Inspect...

magnifying-glassBy Ron Rosenberg

There are things about running our own business that I really enjoy.  And there are also other things that are not really fun.  On the whole, though, I much prefer being my own boss than working for someone else; for me at least, I like to succeed or fail based on what I do, not on some complicated compensation formula that's affected by events way out of my control.

Who's the Boss?

As an example, in the last 18 months of my corporate life, I had six different bosses. That's one per quarter. Imagine more...


Can I Have Some Wings?

MenuBy Ron Rosenberg

In marketing, we tend to focus our attention on the message, trying to identify benefits and connect in a significant way with our target markets. And that's certainly important - it's actually essential. But it's only half of the story. Because if you don't deliver on the promise, all the great marketing in the world won't save you from inevitable failure.

Wings Are Great!

I went to college in upstate New York. "Buffalo-style" chicken wings were kind of a staple for us - we ate them in the dining hall; we ate them more...


Making the Leap to Mobile

By Kyle Smith

textingWith mobile ecommerce making billions in sales annually, it’s no wonder that so many businesses are concerned with the way their site will appear on iPhones, Androids, and other mobile devices. And their worry is justified.

Your prospects and customers aren’t going to waste valuable time trying to search your site on their phone or other mobile device if it’s difficult to read or they can’t easily locate the information they’re interested in.

Speed and ease of use are so important nowadays. If people can't find your information quickly, they’ll be on to another more...


Try Before You Buy!

Try Before You BuyBy Ron Rosenberg

One of the key concepts in our style of marketing is the concept of the USP - the Unique Selling Proposition - where you demonstrate quite clearly why your product or service is the only logical choice in any given purchase decision.

Admittedly, this can be tricky, especially if people can somehow view what you sell as a commodity - something that's interchangeable with other similar options - or if it's a particularly expensive product or one that represents a new direction than what the customer is familiar with.

Fortunately, there are many ways more...


How to Simplify Life and Manage the Chaos

Tricks & Tales article

These days, life is incredibly chaotic. There are so many more choices and opportunities available to us and it can be difficult navigating through all the many responsibilities we have…especially during the holiday season and other times of the year when we pile up even more on our plates.

Simplify? Yes...No...or Maybe?

The key is to simplify! Most of us have a difficult time doing that. We think we can do it all and that we “need” to do it all. The problem is the more we get…the more...


Top Tools for Maximum Productivity

By Ron Rosenberg

Sometimes it seems like there's more to get done in a day than you can possibly accomplish. There are certainly some strategies you can apply to become more efficient with your time, but you need to complement this with appropriate tools and techniques to become truly productive.

In this article, we'll share several of our favorites - all of which we currently use or have used in our own business.

Finding the Right Resources

One of the most important - and most challenging - areas in any organization is finding the best resources for your group. It's important to identify and understand your core competencies, and more...