The Sandwich Technique

By Ron Rosenberg

ChimpIs it just me, or does it seem like the level of service has gone downhill rapidly in the last few years?

Sometimes it gets so bad you can hardly take it any more. I mean if I get one more tech-support rep who can't speak English - and can't solve my problem - I think I'm going to scream! Fortunately, over the years, we've developed a nice collection of strategies to deal with unacceptable service, and today I'll share one of my favorites.

But first, a little background to show you exactly how this technique actually more...


Are Paintballers the Next US Soldiers?

By Ron Rosenberg

Camp Color WarDespite the efforts and interventions of some well intentioned parents, kids end up playing games that mimic combat situations: cops and robbers, "tag," or our own uniquely Bronx version, "ringalevio."

These games may have different names, rules, and formats, but they all involve teams competing against each other to control a territory.

As these children grow older and spend time at summer camp or after-school programs, they may be involved in more organized games like "color wars," "capture the white flag," or "camp Olympics." These progress into more technologically advanced and organized games. For more...


Developing Your Core Strength

Core Strength Exercises

Have you ever wondered why it's important to develop your core strength? Or why personal trainers are always pushing you to tighten your abs and do exercises that strengthen your core?

It's probably because your core is the powerhouse of your body. It's the central link in your body that connects your upper and lower torso. It doesn't matter if you're swinging a golf club, sweeping the floor, or getting up out of a chair, you're using your core to help you make the necessary movements that will allow you more...


Cement Mixer Artistry

By Ron Rosenberg

There are many ways to distinguish yourself from the competition, and, in the process, make yourself the only logical choice for whatever product or service your prospects are looking for. One of the most powerful of these involves the concept of the "unique process" - something about what you do and, more importantly, about how you do it - that makes you stand out from the crowd.

Find a way to do this, and the selection process becomes a whole lot easier, and leans heavily in your favor. Let's look at a few examples of how to identify and incorporate a unique process into more...