A Break from the Crowds

By Ron Rosenberg

It used to be different, but air travel these days is anything but glamorous. Between oversold flights, weather delays, and mechanical problems, airports tend to be overrun with stressed-out passengers, overworked employees, and loud children.

So if you travel a lot, membership in one of the airlines' airport-lounge programs can offer a welcome break from the craziness.

Delta Sky ClubWelcome to the Club!

In addition to their frequent-flyer programs, most major airlines have a membership club that allows access to airport lounges in the larger cities they serve - sometimes multiple locations in their major "hub" airports. more...


Making Your Website Work for You!

Smiling business team workingBy Teddy Garcia

Your business needs an Inte­grated Internet Information Mar­keting System that will drive a flood of visitors to your site, convert those visitors into prospects, and ultimately turn those prospects into customers.

In order to accomplish this, you first need to make sure that prospects can find you all over the Internet–on search engines, social media sites like Facebook and Twit­ter, video sites like YouTube and Viddler, and in hundreds of other relevant places like forums and business directories.

The fact of the matter is, if your business is not listed on page 1 of more...


Cruising Along...

By Ron Rosenberg

Royal Caribbean - IndependenceAs you know, great marketing lessons are all around - you just need to pay attention. Ultimately, that's true about life in general, but we'd need more than a single article to even scratch the surface on that one.

So even when I'm on vacation, there are still lots of great examples  and learning opportunities that present themselves, and many of them are worth sharing. With that said, let's look at a few examples - both good and bad - of what we experienced on a recent Caribbean cruise...

more...


The Magic of Marketing

By Ron Rosenberg

Many of you know that I'm also a magician, specializing in close-up magic - the kind that takes place "up close and personal" - and that has the greatest impact on the people watching. What you may not know is that there are some very interesting parallels between magic, speaking, and marketing that you can learn from three very gifted teachers of magic.

Michael CloseIt’s Not About You, It’s About Them: How to Get $72,159.28 in FREE Club Med Vacations

Michael Close is both an outstanding close-up performer, and one of more...


Walking the Tightrope

How to Create Better Balance in Your Business and Life

tightrope walkerHave you ever been to the circus or to Cirque du Soleil and watched the tightrope walkers as they perform their acts?

They’ve actually perfected their balance to a point where they can walk on a very narrow rope suspended high above the ground and do all sorts of tricks without losing their balance and falling. Click on the picture to the left to watch them as they perform their incredible stunts.

Yet balance is not just for tightrope walkers. It’s for everyone, more...


Who's the Boss?

By Ron Rosenberg

OverwhelmedmanWith all the challenges and difficulties we face in working with our vendors and suppliers, it's a small wonder we're not on the phone with them all day long! And this doesn't just apply to work situations. I mean, how many times have you had to call someone about a bank error, missed delivery, or product-quality issue?

And if it's not enough that you have to make these calls, you have to jump through hoops to get to the right person: answering seven different "phone tree" questions and sitting on hold for 20 minutes...only more...


Transportation Breakdown

By Ron Rosenberg

shuttle"What could possibly go wrong now?"

That's a question I've learned to ban completely from my thought process. I've found that whenever you ask that question, usually in the midst of some challenging situation, the universe responds with..."Well, how about THIS!" piling on even more unwanted difficulties.

With that in mind, let me tell you about a recent trip when we traveled to Tucson to visit some friends over the holidays.

We actually flew into Phoenix because the fares were about $500 cheaper, and we could get a shuttle down to Tucson for a reasonable more...


Think Outside the Box

By Ron Rosenberg

BootLife seems like one huge balancing act. You have to balance your work life vs. home life, saving vs. spending, and taking care of yourself vs. not maintaining a healthy lifestyle.

I also try to keep active. Throughout my adult life, I have worked on my physical fitness by training in the martial arts and have obtained advanced black-belt rankings in three different styles. I run, bike, and kayak; and,in general, I try to eat sensibly, although this last one is, admittedly a bit difficult one because of my travel schedule.

Still, though, I more...


Out of Sight...Out of Mind!

FF_QualityTalk_MA_COLORBy "Chico Loco" Rosenberg

Hi everybody - it's me, Ron and Lorie's dog, Chico! I know you've been wondering what happened to me because I haven't been writing my usual monthly column for you.  I'm really sorry about that, and the fact is that since they moved to this cool online format, I've been feeling a little, well, neglected.

I mean, it's been like three months already, and they haven't asked me for any articles. But with the holidays just around the corner, I had to assert myself and let you know that more...


Google's Gift to E-Commerce

By Kyle Smith

E-commerce usageWhen working with websites, especially E-Commerce web sites, it’s critical to maintain up-to-date information about what your users are doing on your site to ensure that it’s easy to navigate and that they get to your ultimate goal…making a purchase.

In this article, I’ll be reviewing the E-Commerce portion of Google Analytics and what features it has included to improve your online tracking.

In order to help you actually implement this powerful strategy, I’m going to get into a bit of step-by-step detail – if this seems like more...