What Do They Think?

By Ron Rosenberg

In the “olden days” before the internet, it was very difficult to get reliable information on customer preferences and needs. Oh sure, you could run focus groups (costly and unreliable), test products with your current customers (time consuming), and send out paper-based surveys to specific market groups (cumbersome, complicated to analyze, and prone to error).

But now with the speed and ease of access that the internet brings to us, we can get almost instantaneous feedback on any question we might want answered. There are several good options available, and I'll list some of them at the end of this article for more...


Snatching Victory from the Jaws of Defeat

By Ron Rosenberg

There are basically two things that can happen when you have a service issue with a particular company or organization:

  • They address the situation correctly and increase your customer loyalty
  • They don't fix the problem and turn you into the loudest, most vocal critic anyone has ever met
  • Taking care of a real, legitimate problem is usually not all that difficult. Let's take a look at three different hotel experiences that happened within weeks of each other and see how they were handled...

    Can I Just Give You Cash?

    Hotel Check-InOur son, Jason, was out of town for more...


    Why Should We Believe You?

    By Ron Rosenberg

    Convincing someone that you’re the right choice – and the only choice – from all the options they have can be challenging. Because despite all the claims you make about how wonderful you, your company, and your product and service are, it’s still you doing the talking, and, well, you do have an ulterior motive.

    That’s why it’s always better to let someone else help out who has more credibility than you do; namely, your customer.

    Using Testimonials Effectively

    CAMEX 2010

    One way to help reassure people that they’re making the right decision is with more...


    Discover Your Soul Power Tools - Part 2

    To Create a Life of Purpose and Prosperity

    Business People Smiling

    When you look at successful people, you’ll find some common traits that have enabled them to overcome adversity, challenges, and setbacks and build successful businesses and fulfilling lives. It’s these characteristics or traits that have enabled them to thrive and prosper while other people have failed to live up to their true potential.

    You may say to yourself that these successful people were born with special gifts and talents that you simply don’t have. The truth is that they started out just like you. more...


    Call Me Sometime...

    By Ron Rosenberg

    Things have certainly changed in the last 100 years. "New" technologies back then included the car, the telephone, and audio recordings. Now, we have double-decker planes, smartphones, and MP3 music. The rate at which technology is advancing is so fast and so dramatic that it's hard to imagine what the next 100 years will bring.

    PicturephoneTake phones, for example. In the “olden days” of telecommunications, long-distance calls required a human operator to complete, were very expensive, and generally included second-long gaps between one party’s side of the conversation and the other person’s.

    I remember more...


    People of Walmart

    By Ron Rosenberg

    In the interests of full disclosure, I shop at Walmart. There, I said it...and I'm not ashamed either. It's not always the most enjoyable experience, but it's convenient; they have pretty much anything I need; and the prices are low.

    Plus, there's a certain "entertainment value" because you never know what you'll see when you walk through the aisles. In fact, the variety of shoppers in any given Walmart is so vast, that several famous (or infamous, depending on your perspective) web sites have popped up including PeopleOfWalmart.com, and the ever popular game, Walmart Bingo.

    more...


    Discover Your Soul Power Tools - Part 1

    To Create a Life of Purpose and Prosperity

    Confident businesswoman posing in front of co-workers

    People are born with a unique soul or spirit that guides their lives and determines how they fit in with the world around them. It's what sets them apart from the people around them.

    Their soul gives them passion to discover their special gifts and talents and focus on what they love to do most in life. It gives them courage to overcome challenges and helps motivate them to achieve their goals. And it gives them wisdom more...


    A Break from the Crowds

    By Ron Rosenberg

    It used to be different, but air travel these days is anything but glamorous. Between oversold flights, weather delays, and mechanical problems, airports tend to be overrun with stressed-out passengers, overworked employees, and loud children.

    So if you travel a lot, membership in one of the airlines' airport-lounge programs can offer a welcome break from the craziness.

    Delta Sky ClubWelcome to the Club!

    In addition to their frequent-flyer programs, most major airlines have a membership club that allows access to airport lounges in the larger cities they serve - sometimes multiple locations in their major "hub" airports. more...


    Making Your Website Work for You!

    Smiling business team workingBy Teddy Garcia

    Your business needs an Inte­grated Internet Information Mar­keting System that will drive a flood of visitors to your site, convert those visitors into prospects, and ultimately turn those prospects into customers.

    In order to accomplish this, you first need to make sure that prospects can find you all over the Internet–on search engines, social media sites like Facebook and Twit­ter, video sites like YouTube and Viddler, and in hundreds of other relevant places like forums and business directories.

    The fact of the matter is, if your business is not listed on page 1 of more...


    Cruising Along...

    By Ron Rosenberg

    Royal Caribbean - IndependenceAs you know, great marketing lessons are all around - you just need to pay attention. Ultimately, that's true about life in general, but we'd need more than a single article to even scratch the surface on that one.

    So even when I'm on vacation, there are still lots of great examples  and learning opportunities that present themselves, and many of them are worth sharing. With that said, let's look at a few examples - both good and bad - of what we experienced on a recent Caribbean cruise...

    more...