Cement Mixer Artistry

By Ron Rosenberg

There are many ways to distinguish yourself from the competition, and, in the process, make yourself the only logical choice for whatever product or service your prospects are looking for. One of the most powerful of these involves the concept of the "unique process" - something about what you do and, more importantly, about how you do it - that makes you stand out from the crowd.

Find a way to do this, and the selection process becomes a whole lot easier, and leans heavily in your favor. Let's look at a few examples of how to identify and incorporate a unique process into more...