My Cup is Overflowing!

For most people, it’s difficult living life with an abundance mentality. We are continually bombarded with news from around the world, and most of it is tragic and completely disheartening.

The current state of world affairs, opposing political agendas and social injustices, increased minority tensions, global climate disparities, and the multitude of tragedies happening daily around the world make it extremely difficult to live your life with a positive mental attitude.

The negativity of the environment wreaks havoc on us person­ally. It stifles creativity, it inhibits innovation, more...


How to Focus More Effectively…and Achieve Results!

If you want to accomplish anything, you have to dedicate enough time to it to achieve results. And for most people, this is extremely difficult. With all of the distractions – TV, Internet, cell phones, Facebook, Skype, co-workers, spouse, children – it’s a wonder we get anything done at all. And for many people, focus is a constant struggle to begin with. They have so many great ideas, but just can’t seem to follow through on any of them to actually complete them.

One great way to think more...


Do You Need Some Help?

By Ron Rosenberg

There are lots of services that can help you outsource business-operations tasks like transcribing data, editing audio, and researching new projects.

But what about times when you need something accomplished in person?

That's where "Thumbtack" can come in handy, and we've already had several opportunities to try it out!

Think of it as the "brick-and-mortar" version of outsourcing services like upwork.com - instead of outsourcing knowledge work to a virtual location, you contract for "real work" to take place at a physical location.

We Need Some New Pictures

We more...


The Doctor is In!

By Ron Rosenberg

Healthcare continues to be an important issue, and recent legislative events in the United States prove this is the case.

The cost of insurance has been climbing steadily - and in some cases, rapidly - and this has been especially challenging for small-business owners like us. So we were intrigued to learn about a new type of service called "Direct Primary Care."

You may be familiar with the term "concierge medicine," which is a very similar approach. In this model, the doctors do not accept or file insurance - more...


Cream of the Crop!

By Ron Rosenberg

It’s always challenging to get people to do what you want them to do. And when you’re trying to get them to give you money - whether it’s purchasing a product, joining an association, or attending a conference - it becomes even more challenging.That’s why you have to clearly communicate the benefits of what you’re offering.A while back, I was presenting for the Carolinas Independent Automobile Dealers  Association (CIADA). The team I was working with then, Jim Edwards, CAE, Executive Director, and Kat Messenger, more...


Your Screen Doesn't Work? Here's $150.

By Ron Rosenberg

People still think that flying is somehow glamorous. Perhaps this is just a bit of nostalgia for the early days of commercial air travel when the men dressed up in suits, women wore dresses and pearls, and full multi-course meals were served to all passengers.

Of course, this hasn't been the case for decades. Planes now are designed to pack in the maximum number of people, and comfort seems to have lost its place entirely on the list of priorities, having been replaced by maximizing revenue and profit.

And, more...


Be Productive on the Go!

By Ron Rosenberg

Sometimes we talk about high-level software solutions that can totally transform the way you run your business.

Other times, we focus on individual tools and strategies you can use to breathe new life into your marketing.

And, from time to time, we share simple solutions that can just make your life a bit easier. This month, we have an example of this that I think you'll enjoy.

Where's the Phone?

We've come to rely heavily on our smartphones in the last few years. What started out as a more...


Happy Anniversary!

By Ron Rosenberg

There are really only three ways to increase revenue:

1. Get more customers 2. Get them to increase the average purchase they make each time 3. Get them to make purchases more frequently

This is fundamentally true in every type of business selling to every type of market.

And no one does #2 and #3 better than Kohl's.

In case you're not familiar with this company, they're the second largest department store (by sales) in the US and have the most stores of any company in this market space. Not more...


If Only I Knew What I Know Now - Part 2

Life is a learning process. As you go through the various stages of your life, your experiences and the knowledge you gain help determine the choices you make and the path you follow. Think about it...what if you could go back and make decisions based on what you know now? What different choices would you make? How would you redirect the course of your life?

Last month, I began writing this article and found that there were so many lessons I’ve learned over the years that I couldn’t more...


When is a Pen Not a Pen?

By Ron Rosenberg

You wouldn’t think a lowly pen would be worth mentioning in the “Tools of the Trade” column.

How about a letter opener? Not particularly exciting either way? But that’s only if you use them to write and open letters.

Huh? What else could you use them for? Well, I was speaking with one of the attendees at a recent program, and noticed that she had some pens with the name and logo of her company on them.

When I asked her what she used them for, she explained that the company gave them out so people would more...