Follow Your Nose - The Power of Intention

dog sniffing

Recently we celebrated a very special anniversary. No, it wasn’t our wedding anniversary. It was the date we bought our new townhouse where we’re currently living. It was part of plan to simplify our lives and downsize since the kids were out of the house and on their own.  There were months of planning, preparation, and action that preceded that event. But that was really only the beginning…as we had much to do to sell our old house and get our new house ready to move into.

When you decide on a particular goal more...

"Reason Why" Marketing

By Ron Rosenberg

white spanish villageTo get people’s attention and get them to take action, you have to have great marketing, a powerful message, and a strong call to action.

So let’s focus on the message itself–specifically, how to create a powerful message, but not make it so “over the edge” that it’s no longer believable.

Too Good to Be True?

Take a look at the example above which illustrates a timeshare offer we received a while back. While it illustrated the offer and looks beautiful, the accompanying more...

Wrike It!

By Ron Rosenberg

I don’t know about your business, but in ours, we seem to have far too many “moving parts.”

We have customers and prospects that we work with, ac­tion items from meetings, and complicated projects that involve a mix of in-house and outsourced staff.

Over the years, we’ve tried several solutions ranging from free desktop ap­plications to complex web-based systems, and just about everything in between.

Nothing has really fit our needs perfectly until we discovered Wrike ( In fact, it was our “web guru”– who himself manages multiple concurrent projects–who turned more...

Reflections...How to Take Stock and Take Action!

Lake-View-for-Inner-Circle - EditedOne morning on our yearly trip to upstate New York, I was riding my bike up Route 10, which meanders along the west branch of the Sacandaga River. It’s a somewhat secluded road and goes past several lakes.

On the ride, I stopped by the side of the road near one of the lakes to look at the beautiful view. It was early in the morning, the mist had just evaporated from the lake, and the wind was calm, so the lake was as smooth as glass. You more...

Can We AssistU?

By Ron Rosenberg

Happy businesswoman with pictures interface in front of laptop on world map background

No, it’s not a typo, because this month we’re talking about another great outsourcing opportunity called AssistU. (

By now, you should be well familiar with the importance of outsourcing nonessential tasks so you’re left with just the core competencies – the unique value-added functions only you can do. Paying ruthless attention to this in our own multifaceted business has freed up incredible amounts of time for us...not to mention contributing to record more...

Cement Mixer Artistry

By Ron Rosenberg

Cement mixer truck at work

There are many ways to distinguish yourself from the competition, and, in the process, make yourself the only logical choice for whatever product or service your prospects are looking for.

One of the most powerful of these involves the concept of the "unique process" - something about what you do and, more importantly, about how you do it - that makes you stand out from the crowd.

Find a way to do this, and the selection process becomes a whole lot easier and more...

The Sandwich Technique

By Ron Rosenberg

Sandwich with ham, cheese and fresh vegetables isolated on white background

Is it just me, or does it seem like the level of service has gone downhill rapidly in the last few years?

Sometimes it gets so bad you can hardly take it anymore. Fortunately, over the years, we've developed some strategies to deal with bad service, and today I'll share one of my favorites. But first, a little background to show you exactly how this technique actually works...

A Room with a VUE?

A while back, when our daughter more...

BackBlaze Backup

By Ron Rosenberg


It's not a matter of "if" - it's a matter of "when." I'm talking about that gut-wrenching moment when you realize your computer has crashed, taking along with it everything on your hard drive or SSD storage device.

In this day and age when virtually everything in our lives is stored digitally somewhere, it's absolutely essential to include some form of offsite backup in your daily routine. Fortunately, this can be done easily, automatically, and, best of all, affordably!

There are several good options for this (we had been more...

I Return the Car Where?!

By Ron Rosenberg

Sales manager giving key from the new car

When an industry reaches a certain level of maturity, it should be reasonable to expect that the core functions of these companies should run relatively smoothly.

Unfortunately, this isn't always the case.

I'll start with the standard disclaimer that everything I'm about to share falls solidly under the umbrella of "first-world problems" since the backdrop of this story is a recent vacation we took to France and Switzerland.

We flew into Paris Charles de Gaulle Airport and picked up a rental car for the more...


By Ron Rosenberg

One of the most challenging goals is to get people to take action when you present them with an opportunity.

There are hundreds of reasons for this, and we could spend a few months digging into the behavioral psychology behind it, but, in the final analysis, you get people's interest and attention when you make it about them and not about you.

And one of the most effective ways to do this is by incorporating the powerful marketing strategy of reciprocity.

At its core, it’s nothing more than the basic “quid pro quo” or “you more...