Triage, Landing, and Squeeze Pages

By Ron Rosenberg

People seem very focused on their web sites and about their social media presence.

They're sometimes more concerned with how many friends or followers they have, or how many "design awards" their web site has won.

In fact, web sites and social media are just that: forms of media - banner ads are no different than display ads in a magazine. YouTube videos serve much the same function as ads on TV. And I promise you - no smart person is as concerned with how many people see an ad as with more...


How to Get Good Testimonials

By Ron Rosenberg

In the past, we've discussed how important testimonials are in your marketing strategies, and lamented the fact that so few businesses use them at all - let alone to their full potential.

When I point out the lack of testimonials to clients during their "Marketing Makeover" sessions, I get a lot of "yeah, but" kinds of responses, as in, "Yeah, I know they're important, but I just don't know how to get them."

Fortunately, there are several proven methods for getting testimonials, and we'll review some of them here.

Feedback more...


How Long is TOO Long?

By Ron Rosenberg

Travel used to be fun, with reasonable meals, empty seats, and comfortable gate areas. But lately, the fun seems to have vanished almost completely during most trips.

In the early days, the ticket agents, gate agents, and flight crews would go out of their way to make the entire experience a memorable one. It wasn’t uncommon on some trips for flight attendants to sing the safety announcements to the tune of the “Flintstones” cartoon theme and offer unique "flight-attendant special" drinks during the cabin service.

This light atmosphere was what made more...


Your Personal Connections: 7 Tips for Building Meaningful Relationships in Your Life!

The other day I went out to breakfast with my husband Ron, and while we were enjoying our meal we noticed a couple at a table across from us. They were sitting next to each other and were doing something I see a lot now. And it wasn't smooching or holding hands, or even talking and communicating with each other.  In fact, it was quite the opposite!

They had their phones in their hands and were madly texting to someone. Frankly it didn't even seem like they were aware of the person more...


The 20-Minute Solution - How to Change Your Life in 20 Minutes a Day

With today's hectic lifestyle, there really doesn't seem to be a lot of extra time to add one more thing on your plate. Yet, is that really true?

Are there activities in your life that you're doing every single day, that are really unimportant or useless...that you might be able to cut out or at the very least, minimize each day?

Think about it. How much time do you spend checking your Facebook account? Or posting a picture or status? Do you get sucked in watching funny YouTube videos? How many hours do more...


Who Says So?

By Ron Rosenberg

"Let the buyer beware."

"If it seems too good to be true, it probably is."

You've probably heard sayings like these, and hopefully you've taken them to heart when the situation warranted it.

The truth is that people are skeptical about the claims businesses make. I know we spend a lot of time talking about applying behavioral psychology to write strong copy and connect to the target audience. But in the final analysis, anyone who comes into contact with your marketing materials understands that they exist for one purpose, and more...


Have One on Us!

By Ron Rosenberg

The entire landscape of shopping has changed, and it all started back on July 5, 1994.

That's when Amazon.com was launched as an online bookstore and began a steady growth trajectory that had it generating nearly $142 billion in 2018.

We're now at the point where you can buy pretty much anything online from music to mobile phones; from airline tickets to cars...and, yes, even furniture.

Time for an Upgrade...

For years, we'd been thinking about replacing some of our bedroom furniture. One of the dressers was a "do-it-yourself" piece we had more...


Transform Your Website

By Ron Rosenberg

It doesn't matter what kind of business you're in - it's essential that you have a strong online presence.

But having a website isn't enough - you have to actually understand why you have one and what its role is in your overall marketing strategy.

The most common type of website is what we call the "online brochure." This is basically what it sounds like - you take the print brochure that you use to promote your business, give it to a web design firm, and they more...


Repurpose Your Life: How to Reinvent Yourself to Add Meaning and Purpose

Repurpose - refinished furnitureHave you ever taken an old piece of furniture that's been handed down to you or that you found at a garage sale or antique shop, and you stained it, painted it or reworked it in some way so that you could use it for a particular purpose in your home? I know I have. I've never been able to afford to get everything I want brand new. And I really wouldn't want to.

Because what's amazing is that once you put the effort into making it better, more beautiful, or even more functional, it becomes more...


Business Cards...With a Twist!

By Ron Rosenberg

"Can I have your business card?" This is a question you'll hear frequently on airplanes, in meetings, and at various networking events. If you're like most people, you have business cards, but they probably look just like the ones everyone else has.

How about trying something different?

The one I use is an oversized, full color, double-sided business card, featuring a full-color photo. Plus, it has an additional secret benefit in that it can help you build relationships with your new contacts!

Business-Cards-Back

First, the more...