Hang Up...Call Back

By Ron Rosenberg

There's an expression I used frequently when I ran the Quality function for a large multinational telecommunications company. I'd be meeting with some of our team members who were getting frustrated with the resistance they were getting in trying to work with some of their assigned groups.

We determined that some of these groups simply weren't ready for the level of training we were trying to share with them. In some of these cases, we needed to slightly change our approach; in others, it was clear that nothing was more...

What's in a Name?

By Ron Rosenberg

Hello, my name isPeople have different nicknames at various times in their lives. For example the name on my birth certificate is "Ronald" but no one ever calls me that except my 12th-grade math teacher and my mother...when I was in trouble - and then she used my full name - middle name and all.

When I was growing up, people knew me as "Ronnie" - in fact my adult nieces still refer to me as "Uncle Ronnie."

To the rest of the world, I'm just "Ron." The thing is more...

Make It Easy!

By Ron Rosenberg

In this article, we'll be featuring a great example of an association that uses copy quite effectively to connect with their markets, and they even got some great feedback from one of their members!

The Well-Being of Young Children...

Specifically, we’ll be looking at the conference brochure for the Ohio Association for the Education of Young Children (OAEYC). This organization has a fantastic mission dedicated to improving the well-being of all young children with a particular focus on educational and developmental services for children from birth through age 8.

As they were more...

Free Conferencing Tools

By Ron Rosenberg

free_conference_calling_2Technology can be extremely helpful. It enhances our productivity and makes it possible to collaborate in ways - and across distances - that weren't even imaginable just 20 years ago.

And while there are times when face-to-face meetings are the best and most efficient methods for communication, there are many other instances when a "virtual meeting" can be just as effective.

Here are two free tools that can help you add this capability to your "operational arsenal."

Let's Have a Conference Call!

The basic Conference Call has been around for more...

Plan: Develop Specific Strategies to Help You Achieve Your Goals

"Plans are nothing; planning is everything." Dwight D. Eisenhower “If you fail to plan, you are planning to fail!” Benjamin Franklin

The two quotes above really exemplify how important planning is if you want to truly accomplish anything in your life. Dwight D. Eisenhower basically said that plans are unimportant. Planning is everything. But you may ask, “How is that different?” Well, planning is the act of creating and your strategy for putting that into motion. It’s the actual steps you take to make something happen.

A plan can be stagnant, while planning more...

Is Your Customer Service More Like a Butterfly, a Bee...or a Cockroach?

By Ron Rosenberg

orange butterfly on white background

It’s a nice spring day, and you’re at the lake enjoying a lazy after­noon picnic. A beautiful yellow and black monarch butterfly floats by and actually stops to rest on your table for a minute. You stop eating and admire its colorful markings.

Suddenly, from out of no­where, a huge bee starts buzzing around your head, getting closer and closer each time around. In a panic, you shoo away the bee, and it finally goes off in search of a flower.

You begin eating again, just a little bit shaken, more...

Goals: How to Create Objectives That Move You Toward Your Vision and Purpose

Achieve Your Goals placard with night lights on background“A goal is a dream with a deadline.” Napoleon Hill

Every dream or desire you have in life can only be fulfilled by taking definitive action towards it…your goals. Unless, of course, you’ve been handed your dream. And that can be pretty lucky for you, but usually anything that’s been given to you really isn’t as special or as rewarding as what you accomplish on your own. People who inherit a sizeable amount of money will frequently end up losing it in one way or another. more...

What's In Your Basket?

By Ron Rosenberg

shopping-cartIt's often said that people spend more time planning their vacations than they do planning for their future.

There are probably dozens of reasons for this, but the simple fact is that people don't seem to invest in themselves as much as they should. We'll share three specific strategies to help make yourself more valuable and more effective in everything you do.

Educate Yourself

The picture you see is a shopping cart filled with all the books, audios, videos,  and training programs we had acquired over a particular ten-year period. We more...

Like Poker? Learn Trading.

By Ron Rosenberg

Photo gambling chips on the dark

Several years ago, our son worked as a professional poker player.  He had a good run for several years, but the actual lifestyle wasn’t sustainable if he wanted to have a “real life” and meaningful relationships.

During this time, he received a steady stream of invitations to visit various casinos and participate in some pretty major tournaments.  All of this made perfect sense from the perspective of “message-to-market match” – one of the most important marketing concepts we promote.

The mailings they sent were targeted to the person who more...

Towel Art

By Ron Rosenberg


Sometimes it's the little things that can make a big difference. Whether it's remembering a bit of information about a customer's family or doing something special and unexpected, the impact you have on other people can have far-reaching and positive outcomes.   Fortunately, there’s no shortage of examples, and we’re going to look at three of them you can adapt immediately in your own daily life.   Your Room is Ready!   We have  some good friends who are what people call “cruisers” – they like to take their vacations on cruise ships, more...