Random Mindless Browsing

By Ron Rosenberg

Distraction can be the #1 enemy of productiv­ity. That’s why, with rare exceptions, it’s best not to take unscheduled incoming calls or check your e-mail throughout the day, or worse yet, check your e-mail every time you hear the beep that announces the arrival of another message.

And don’t even get me started on web browsing. You go off to look up something important...and the next thing you know, you’re watching a Robin Wil­liams video about golf on YouTube!

But don’t dismiss that last one quite so fast, be­cause this month’s recommendation may come as a bit of a surprise: there actually is a benefit to “random mindless browsing.”

Young children see everything as new. An 18-month-old child constantly points at every object he sees and asks, “What’s that? What’s that?”

And as each new word, concept, and experience is absorbed, there’s a lot of raw material floating around in their little brains, careening and colliding, and sometimes fitting together to form new thoughts.

The problem as we get older is that we tend to stick with what we know, and we find that the stream of new thoughts we had as children has all but dried up.

Well, one of the ways to inject new “raw material” is to actually allow yourself 15 or 20 minutes to let yourself wander around the vast untamed wilderness of the Internet.

Go ahead – type in the name of an old childhood friend and see where it leads you. Find information on a place you’ve always wanted to visit. Look up infor­mation on a hobby or pastime on Wikipedia.

You’ll find yourself discovering things you never even knew existed and this will broaden your knowl­edge in other areas.

Plus, opening up your mind to new information might help you find the "missing piece" to a problem that's been keeping you up nights.

There is one very important strategy you need to implement to ensure this doesn't get out of hand. You should set a timer so you don't lose track of time and spend much longer "roaming" than you had planned! Random browsing can be beneficial, but it doesn't serve as a substitute for focused productive work.

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December Interview

Gail Goodman

The Phone Teacher

Appointment Setting in a High Tech World

Technology has affected our world in a million ways. Businesses need to reevaluate their marketing methods to increase their chances of getting a new prospect on the phone and set up a face-to-face meeting. Appointment setting has changed and to be successful, you need to update how you approach your potential new clients.

In this information-packed interview, Gail B. Goodman - The Phone Teacher - will show you how to do just that.

You'll discover:

  • The big mistakes people make on the phone
  • The formula for creating an effective phone script
  • Why "millennials" don't like to make calls at work

Click here to find out how to use this article in your newsletter, magazine, or website.

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Fax: 888-203-2750
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