Random Mindless Browsing
By Ron Rosenberg
Distraction can be the #1 enemy of productivity. That’s why, with rare exceptions, it’s best not to take unscheduled incoming calls or check your e-mail throughout the day, or worse yet, check your e-mail every time you hear the beep that announces the arrival of another message.
And don’t even get me started on web browsing. You go off to look up something important...and the next thing you know, you’re watching a Robin Williams video about golf on YouTube!
But don’t dismiss that last one quite so fast, because this month’s recommendation may come as a bit of a surprise: there actually is a benefit to “random mindless browsing.”
Young children see everything as new. An 18-month-old child constantly points at every object he sees and asks, “What’s that? What’s that?”
And as each new word, concept, and experience is absorbed, there’s a lot of raw material floating around in their little brains, careening and colliding, and sometimes fitting together to form new thoughts.
The problem as we get older is that we tend to stick with what we know, and we find that the stream of new thoughts we had as children has all but dried up.
Well, one of the ways to inject new “raw material” is to actually allow yourself 15 or 20 minutes to let yourself wander around the vast untamed wilderness of the Internet.
Go ahead – type in the name of an old childhood friend and see where it leads you. Find information on a place you’ve always wanted to visit. Look up information on a hobby or pastime on Wikipedia.
You’ll find yourself discovering things you never even knew existed and this will broaden your knowledge in other areas.
Plus, opening up your mind to new information might help you find the "missing piece" to a problem that's been keeping you up nights.
There is one very important strategy you need to implement to ensure this doesn't get out of hand. You should set a timer so you don't lose track of time and spend much longer "roaming" than you had planned! Random browsing can be beneficial, but it doesn't serve as a substitute for focused productive work.
The Chief Storyteller
This month we’ll be talking with Ira Koretsky, The Chief Storyteller, about how you can use stories in your marketing pieces to help promote your business message...and to ultimately increase revenue.
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