Success is About You!

By Lorie Rosenberg

Smiling woman pointing her finger to youOur current political environment has become extremely divisive, with people on both sides of the fence vehemently expressing their viewpoints about a variety of issues. In the news, you are continually bombarded with the devastation caused by hurricanes and Earthquakes, the vast political unrest around the globe, and other devastating stories that instill fear, anxiety, and worry. This type of negativity permeates our culture and is difficult for people to handle on a daily basis as it leads to an extremely negative mindset.

When we constantly listen to this type of in­formation in the news, it's difficult to be positive about our own business or life in general. And that's why it's important to be reminded of what truly makes us successful. It’s really not about the economy, our government,  or other issues in society. It’s about our behav­ior and how we can cultivate a posi­tive mindset that allows us to be open to new opportunities. When you view the world from an abundance mentality, you are open to discovering new opportunities and have the strength to persevere with hard work and effort to make them become a reality.

Around 23 years ago Ron and I started our business from the ground up. We developed a strategy that worked for Ron to gain new speaking clients. We developed relationships with our clients and turned them into long-term customers. We worked with high-level coaching groups that helped us transform our busi­ness from a purely speaking busi­ness to a speaking, coaching, and in­formation marketing business. This allowed us to develop multiple streams of income to help sustain us during more difficult economic periods.

From the knowledge we gained over the years, I'd like to offer you some of the success attributes that helped us build our business and will help you as well achieve success both personally and professionally:

Look for Growth Opportunities

Develop areas of your core busi­ness and add additional products or services that complement what you do well. For instance,  there's a local kennel that offers a multitude of add-on ser­vices in addition to their main boarding service, such as nature hikes, Fetch-n-Run, a fun game of Frisbee throw­ing, movie night, Cuddle Time, and even a swim class. These additional services broaden what they do and help generate additional income without pulling them in too many directions.

Continue Your Learning

It’s so easy to get stuck in the rut with your business and with your life. That’s why it’s vitally impor­tant to continue with your learning. Over the years, we have worked with high-level coaching and mastermind groups and with other successful business people who are always striving to learn new ways to develop their businesses.

It’s easy to have blinders on when it comes to your own busi­ness. That’s why it’s critical that you have someone outside of your business looking at what you’re doing and giving you suggestions on how you can improve results.

Become an Implementor

This is one of the most difficult areas for entrepreneurs, small businesses, and even corporations.

Many people are dreamers and have a lot of great ideas, only to have them never see the light of day. Many people continually look for the next bright shiny object but fail to finish one before they begin work on the next one.

One of the best attributes of suc­cessful people is implementation. They see an opportunity and they implement fast and furious. They may not always be successful, but they accomplish more in a week than many people accomplish in six months. And in many ways, this gives them a competitive edge over other similar businesses.

Regroup and Retool

There is really no failure, only feedback. Sometimes it’s neces­sary to rethink a strategy that’s not working and make adjustments. It might even be scraping an entire campaign. What’s important is to learn from your mistakes so you don’t repeat them again and again.

Determine How You Spend Your Life’s Energies

Experts have determined that people use only about 5 to 15 per­cent of their natural abilities. That means that they have 85 percent more raw talent they can use to change their destiny. It's a question of what they want to do with their energy, where they want to go, and where they spend their time.

In conclusion, don’t waste your life energy in front of the television. Take the 17 hours of waking time you have each day and plan out how you’d like to use it. Success is not a product of the current state of the world...it's about your mindset and how you want to use your positive energies to create the life you want to live!

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November Interview

Richard Beswick

BMS Marketing Research

Strategic Marketing to Grow Your Business

As with almost everything, marketing exists on a continuum. On one hand there's operational marketing which is where we spend most of our time on. On the other hand, there is what we call strategic marketing and this is a bit different. In this interview, Richard Beswick, a consultant and university professor, will show you how you can identify new markets and opportunities. You'll discover:

You'll discover:

  • The difference between operational and strategic marketing
  • Different tools that can help you analyze opportunities
  • How to convert market opportunities to new business

Click here to find out how to use this article in your newsletter, magazine, or website.

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