By Ron Rosenberg
There are times when you simply can't take notes fast enough. That's why many conferences offer audio and video recordings of the keynote and breakout sessions which you can then have transcribed into a Word or PDF document.
Until recently, this process could be very costly. Fortunately, there's a new service that can transcribe recordings within minutes, and at a price that will truly amaze you.
Transcribe a Video? No Problem!
It all started with a client in Europe who's responsible for renting four luxury villas in Tuscany. As part of our work with them to redesign their website and marketing strategies, we're going to produce a video featuring one of the owners of the property.
They had a video they were already using, but we wanted to update it to reflect some of the special features we'd be highlighting on the new site, while still incorporating some of the important points from the old video.
They didn't have the script they used when they recorded it originally, and we really didn't want to transcribe it "manually" so we started looking for options to have this outsourced.
After looking up some providers on UpWork.com, we stumbled upon another option: Trint.com.
Trint utilizes advanced voice-recognition algorithms to transcribe spoken words from audio and video files in a variety of languages including British English, North American English, Australian English, European Spanish & French, German, Italian, Portuguese, Russian, Polish, Finnish, Hungarian, Dutch, Romanian, and Swedish.
After signing up for a free trial, I uploaded the three-minute video in MP4 format. About two minutes after it finished uploading, I received an email letting me know that my transcription was complete.
But it wasn't just a text file with transcribed text, instead, it was an interactive screen that showed the transcribed text along with a "waveform" representation of the original recording.
Once I hit the "Play" button, the text got highlighted on the screen in sync with the recording, so if a word wasn't transcribed properly, I could pause, go back, listen to what was actually said, and update the text right on the screen.
And when we were done with the edits, two buttons allowed us to either email the text or export it to a file.
With this transcription in hand, it was easy to incorporate the parts we needed into the script for the new video!
It's Not Just for Work Either...
Several years ago I spent some time with my late uncle who was my father's fraternal twin. My father had passed away many years ago at the age of 54, and my uncle was my link to their childhood in The Bronx.
He used to tell wonderful stories about their antics in 1920s New York City, and each story was more interesting than the last. At one point I commented that they sounded like juvenile delinquents. In his rich voice, he answered, "No, we were juvenile adventurers!"
As he got older, he would tell the stories again and again - sometimes even twice in the same evening. But even though everyone in the family had heard these stories before, the joy came as much from listening to him tell them as much as the actual content.
As he was in his late 80s at this point, I thought it would be wonderful to record these stories so they could be enjoyed by future generations as much as we did over the years.
At this point, he was the "last man standing" from that generation, as everyone else from that generation had already passed away. So when I was in town, we scheduled some time to sit down together and have me record as many of these stories as we could.
We spent nearly two hours together, and I was able to capture an incredible oral history of life as a child in The Bronx in the early part of the 20th century.
I wanted to share these stories with my cousins and their children but really wanted them to be able to read them and not just hear them. So I submitted the file to Trint. It took about 20 minutes to upload, and then, about 13 minutes later, I got a notification that the transcription was ready.
Again, I was able to follow along with the recording as I read the text. There were definitely some words that needed to be corrected - mainly names of specific places, and some colloquial words that were from various eastern European languages as my grandparents were immigrants.
Still, when I'm done with the final editing, this will be a powerful tribute to my uncle, and one that will be enjoyed for generations to come - and all for a total cost of around $22.50!
These are just two examples of how Trint can help you with your important projects at work and at home!
BMS Marketing Research
As with almost everything, marketing exists on a continuum. On one hand there's operational marketing which is where we spend most of our time on. On the other hand, there is what we call strategic marketing and this is a bit different. In this interview, Richard Beswick, a consultant and university professor, will show you how you can identify new markets and opportunities. You'll discover:
- The difference between operational and strategic marketing
- Different tools that can help you analyze opportunities
- How to convert market opportunities to new business
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