What's In Your Basket?
By Ron Rosenberg
It's often said that people spend more time planning their vacations than they do planning for their future.
There are probably dozens of reasons for this, but the simple fact is that people don't seem to invest in themselves as much as they should. We'll share three specific strategies to help make yourself more valuable and more effective in everything you do.
The picture you see is a shopping cart filled with all the books, audios, videos, and training programs we had acquired over a particular ten-year period. We were moving to a new office, and this was the easiest way to get them all out to the car.
Among them were books on marketing, courses on copywriting, and resources on how to produce webinars, and construct successful product launches.
And, even though some of these were actually traditional books, most of them were formal training programs, some of which cost hundreds of dollars. It's important to note that we never viewed these purchases as expenses, but rather as investments in our future success.
An important point to mention is that if you are truly willing to implement the strategies in these programs, the actual cost could be next to nothing.
I get to speak at events all over the country and internationally, and I can tell you that the value the attendees get from their investment in time, money, and effort is incredible.
By attending a convention, conference, or trade show - either nationally or locally - you'll get three important benefits:
- Education on topics directly relevant to your own challenges and opportunities
- Exposure to new products, strategies, and technologies
- The opportunity to interact with others in your field
And that third item is important enough to warrant its own section in this article...
The final strategy that is so important is the support and input of others on an ongoing basis. One of the best ways to do this is to become part of a mastermind group.
Over the years, we have participated as members in several groups, and have organized and hosted many others.
There are some strong benefits, including support from people who've "been there and done that," brainstorming to identify new opportunities, and "fresh eyes" to look at your marketing strategies and materials.
And with all the technology available to us today, there are so many different ways you can organize these groups.
You can have a local Mastermind group that meets monthly at either someone's house or at a restaurant or coffee shop. You can also have a group where people travel to a specific city from different locations to meet in person.
With the availability of online video and audio conferencing software, you can even have virtual meetings where people can see each other and share content from their screens so others in the group can see it and offer their comments and suggestions.
These three learning strategies - education, conferences, and mastermind groups - can each help you increase the effectiveness of everything you do. If you can manage to incorporate all three into your business, you'll start achieving results you probably can't even imagine!
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