New Programs!

You made the right choice. Ron Rosenberg brings over 30 years of hands-on experience working with association professionals in either large professional or trade associations or state or local chapters to help them add new members, increase member loyalty and retention, and generate new sources of non-dues revenue.

Let Ron share his proven strategies with the attendees and participants of your next event.


Must Be Present to Win!

The Secret to Finding the Opportunities That Other People Miss

Today's association environment is more competitive than ever. You can't afford to stand on the sidelines and hope members will come knocking at your door. What if you could eliminate the constant distractions that compete for your time and get laser-like focus? You'd discover that there are more opportunities than you could possibly imagine - the challenge is recognizing them, realizing their full potential...and being ready to take action to get the results you deserve.

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The Association Success Toolkit:

7 Proven Strategies to Get More Done, Grow Your Association, and Take Back Your Life!

These are exciting times in the association profession.  There are so many opportunities available for you to grow and prosper. Yet sometimes the weight of your daily responsibilities, the difficulties of finding knowledgeable and qualified staff, and the multitude of choices in terms of technology and resources...make it difficult to know which way to turn.

Introducing a new presentation that's twist on our successful Association Manager's Survival Kit Program. Times have changed, the economy is looking up, and you need to focus your efforts in the right direction to grow your association and increase your revenue.

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How to Turn Your Trade-Show Booth Into a Cash Machine

You spend a small fortune on floor space, exhibit materials, and travel to participate in a trade show – and that’s not even counting the expenses of your on-site staff…and what they’re not getting done back at the office! And yet, for all this investment in time, money, and effort, most businesses don’t get the return on investment they should…and sometimes don’t even think to even measure it in the first place! But there is good news – because in this session, you’ll learn five proven strategies to transform your trade-show marketing from “just another booth” into a reliable “marketing machine” that will generate tangible and measurable ROI every time.

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Marketing Your Association:

How to Get Record Attendance at Your Next Event:

7 Proven Strategies That Won't Cost You a Dime!

These are difficult times in the association world. Conference attendance is down, renewals are dropping, and you need to figure out how to ensure your association survives in this challenging environment.

In this highly interactive session, marketing expert Ron Rosenberg will show you the hidden secrets to setting attendance records at your conferences, retreats, and workshops.  And best of all, most of these strategies won’t cost you anything!

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Outrageous Association Marketing

Tired of wasting time, money, and effort on marketing campaigns that just don't work anymore? Isn't it time for a change...with a wildly effective approach to marketing that will help you double or even triple the return on each marketing dollar you spend? In this highly interactive and entertaining program, marketing and customer service expert Ron Rosenberg will share his proven strategies for increasing membership and retention, setting new attendance records at meetings and conferences and adding new and profitable sources of non-dues revenue.

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How to Create Outrageously Effective Marketing Materials

Getting the same tired results from your marketing materials? It's probably because your web site, sales letters, ads, and brochures look just like everyone else's. Isn't it time to try something different...and incredibly effective? In this highly interactive and entertaining workshop, you'll learn how to apply Ron Rosenberg's outrageous marketing strategies to improve the effectiveness of your marketing communications.

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Are You Losing Members You Don't Even Know About?

How Inattention, Lack of a Marketing Plan and Inadequate Follow-up Are Limiting Your Association's Growth

Despite their best intentions, most associations jump from one marketing campaign to the next without having a comprehensive, high-level plan for how it all fits together. A membership initiative here, a convention e-mail blast there...but never the results you really want. In this brand-new program, marketing and customer-service expert Ron Rosenberg will show you an easy, step-by-step method you can use to create a comprehensive "marketing funnel" - a proven approach that will help you get an "off-the-charts" return on investment on every marketing dollar you spend!

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Improving Customer Relationships:

Getting to the Heart of Member Satisfaction

The current economic climate is making it more difficult than ever to get new members, and even tougher to keep the ones you already have. But it doesn't have to be this way. Marketing and customer service expert Ron Rosenberg will share proven service strategies that will help you get new members and keep them for life.

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Relationship Marketing

Your "Secret Weapon" to Dramatically Increase Membership and Retention!

Your members are being bombarded with every type of communication imaginable - from e-mail, TV, and radio, to snail mail, billboards, and autoresponders...and the list keeps growing. The sad truth is that most of these communications are either ignored or trashed. What cuts through the clutter and gets noticed is information that's personal and that comes from a trusted source. These kinds of "personal touches" will help you create long-term relationships with your members and significantly increase retention.

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Productivity Breakthroughs:

Beyond Time Management

How to Get Twice the Work Done in Half the Time!

There's simply more to do each day than you can possibly accomplish. But what if you could double your productivity? Whether you run a large association, an AMC, or you operate "on a shoestring," you'll learn seven proven strategies to help you focus on what you do best and learn how to eliminate, automate, and outsource everything else.

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The Hidden Secrets to Double Your Memory!

If you have trouble remembering people's names and other important information, then this is the program for you. One of the top-rated sessions at conferences across the country, this highly interactive and entertaining program will help you dramatically improve your memory! Thousands of people just like you have learned these simple techniques that will help you remember names and faces and other details, and recall them days or even weeks later!

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The Technology Breakthrough Workshop

How to "Tame the Beast" and Use Technology to Save Time and Increase Revenue!

Technology is great, with new innovations becoming available almost every day. But is it really worth all the time, money, and effort to make it work together effectively? Like any resource, it's only valuable if it delivers a measurable return on investment. In this highly interactive and entertaining session, marketing and customer service expert Ron Rosenberg will show you how to make technology work for you instead of draining your time and resources.

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