Russell Trahan - How to Get Great Press Coverage

Russell Trahan

PR/PR Public Relations

In these times of information overload, it's more important than ever to cut through the clutter and make sure your message gets through to your target markets. In this informative interview, Russell Trahan, owner and president of PR/PR Public Relations will share some proven strategies to get media coverage that will help you grow your business and increase revenue.

You'll discover:

  • What is considered "publicity", and why you need it
  • Why you need both in-print and online publicity
  • How to write a press release the media will want

Cher Holton - How to Build Teams that Deliver Extraordinary Results

Cher-Holton

Holton Consulting Group

Considering all the people you work with on various teams, it sometimes seems like a miracle that anything actually gets done. Fortunately, there are specific actions you can take to build teams that deliver extraordinary results; and this month, Cher Holton, one of the leaders in the field of teamwork and president of The Holton Consulting Group, Inc., will explain how to make it all work.

Fortunately, there are specific actions you can take to build teams that deliver extraordinary results; and this month, Cher Holton, one of the leaders in the field of teamwork and president of The Holton Consulting Group, Inc., will more...


JD Gershbein - Using LinkedIn to Build Brand, Generate Leads & Win Business

JD Gershbein

Successful use of LinkedIn comes down to representing yourself well, connecting with the right people, and applying information gleaned on the site to real-world scenarios.

This enlightening and thought-provoking session will provide a 360-degree overview of LinkedIn best practices, and will shed light on the specific LinkedIn activities, techniques, and step-by-step strategies that convert to real-world business results.

You'll discover:

  • Common misconceptions about LinkedIn
  • How to integrate LinkedIn with traditional marketing strategies
  • The secret to measuring the ROI of your social media efforts

Thom Singer - Can I Give You a Lyft? Lessons Learned from the Sharing Economy

T__Singer

The Conference Catalyst

Relationships are as important in business as they are in life, and you can get insights into this in the strangest places.

In this fast-paced webinar, Thom Singer will explain how his experiment as a Lyft driver helped him identify some key relationship strategies.

In this interview, you'll discover:

  • Why there is more to building relationships than "likes", "links", "shares" and "follows"
  • How to put the keys to creating and enhancing effective relationships
  • The " Secret of the Middle Seat"

Rachael Riggs - Staying Healthy on the Road!

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Tourism Vancouver

Rachel Riggs has planned hundreds of events, and began to see that her attendees weren't taking care of themselves. This started her on a quest to help incorporate healthy options into the meetings and conventions she was working on, and she's back with us to share what she's discovered!

In this interview with Rachael Riggs, you'll discover:

  • Proven strategies to stay healthy when you travel
  • How you can start a healthy regime and then keep to it when traveling
  • Why health and fitness seems so overwhelming with all you have to deal with

 


Tom Brown - Marketing with Email and Social Media!

Tom Brown

Media Barker

There's just no way to avoid it anymore - you really do need to use email and social media as part of your marketing mix. But how do you do it in a way that gives you a tangible return on investment and doesn't become a money pit?

In this information-packed interview, Tom Brown, President and Owner of Media Barker, will let you know how you can create a successful social-media presence.

You'll discover:

  • What exactly is "Digital Marketing Strategy?"
  • Which platforms you need to use
  • Why email is still relevant...and important!

 


Bob Phibbs - Selling Like a Pro

Bob Phibbs

The Retail Doctor

You can have a great marketing campaign, but if you can't make the sale, then you really have nothing. In this fantastic interview, Bob Phibbs, the Retail Doctor, will share some great strategies on how you can increase sales by using basic common sense.

You'll discover:

  • The difference between sales and marketing
  • How technology is affecting selling
  • Secrets of the best salespeople

 


Rachael Riggs - Corporate Social Responsibility

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Tourism Vancouver

If you're in a for-profit business, there's a n implicit goal to deliver a return on investment for the shareholders and owners of the business.

There's nothing wrong with doing good things for the community as part of the company's work, but this is generally viewed as something "extra" - independent of the company's main objectives.

But what if you could do good things and help the business?

In this interview with Rachael Riggs, you'll discover:

  • What constitutes "corporate social responsibility"
  • How to incorporate this approach as an effective business strategy
  • Specific examples you can incorporate into your own organization

Sarah Sladek - How to Bridge the Generation Gap in Your Business!

Sarah-Sladek

CEO, XYZ University

If you’re concerned about connecting with people from different generations–whether in the marketplace or the workplace–then you’ll love this interview! Sarah Sladek, author, speaker and consultant, is founder of XYZ University to help organizations identify their competitive advantage, embrace change, bridge generation and talent gaps, and remain relevant to future generations. She has authored two books on the subject.

In this interview, you’ll discover:

  • Baby Boomers, Gen X, and Gen Y...and what makes them unique
  • Understanding how each group functions in the workplace
  • How to market effectively to different generational groups

 


Julia Butler - Start Thinking Like a Child!

julia-butler

Early Childhood Education Expert

Young children are like sponges - they soak up every new thing with wide-eyed enthusiasm. But somewhere along the way, we lose this ability to seek and assimilate new information, and, in the process, we forget how to learn entirely.

In this fascinating interview, Julia Butler, a nationally recognized expert in early childhood education, will show you how to reignite your passion for learning!

You'll discover:

  • How children actually learn
  • What happens to us when we enter the formal education system
  • 3 specific techniques you can use to incorporate learning into your daily life