Jeff Weaver - The Reticular Activator…Activating Referrals, Better Business, and Better Relationships!

Fact…Referrals occur because of a trigger in the brain. The Reticular Activator, part of the brain, is like a 24/7 radar system. It’s operating at all times. Jeff will share how to keep this brain function on ‘red alert’ in you and others.

You’ll discover:

  • How brain function can be stimulated to produce referrals
  • Tools to build reciprocity
  • Strategies that will apply in many other general life situations and relationships

Jeff Klein - Conversation Starters vs. Conversation Killers

Personal interaction is one of the most effective methods for lead generation - but only when you do it right.

In this interview, Jeff Klein will show you how to make the most of every personal relationship you build.

You'll discover:

  • How to get people to want to talk to you
  • Why what you do is more important than your job title
  • The difference between "product speak" and commodity speak"

Tom Morkes - "Pay What You Want" Marketing

Setting prices for your products and services is a complicated and challenging task. But what would happen if you let people determine what they wanted to pay?

In this interview, Tom Morkes will share an intriguing approach that will show you how "pay what you want" pricing can actually work effectively in your business or organization.

You'll discover:

  • The basics of Pay What You Want Marketing (PWYW)
  • How to incorporate PWYW into your overall marketing strategy
  • Why PWYW can actually increase your revenue

 


Mel Schlesinger - The LinkedIn Lead System

When most people get a request on LinkedIn they ask, "Why should I accept this invitation?"

According to Mel Schlesinger, maybe your response should be, "Why not!"

In this fast-paced interview, Mel will share some of his proven strategies, that include the following:

 

  • How to use LinkedIn for generating quality leads
  • Why it's important to have a social-media presence
  • The secret to get people to respond to your LinkedIn invitation

 


Julia Butler - Start Thinking Like a Child!

Early Childhood Education Expert

Young children are like sponges - they soak up every new thing with wide-eyed enthusiasm. But somewhere along the way, we lose this ability to seek and assimilate new information, and, in the process, we forget how to learn entirely.

In this fascinating interview, Julia Butler, a nationally recognized expert in early childhood education, will show you how to reignite your passion for learning!

You'll discover:

  • How children actually learn
  • What happens to us when we enter the formal education system
  • 3 specific techniques you can use to incorporate learning into your daily life

Ron Price - Play Nice in Your Sandbox

Productive Outcomes

Conflict is inevitable. Any time you have two people in a room, something is bound to come up. But it's how you handle these challenges that can make the difference between success and failure. In this fast-paced interview, based on his new book, Ron Price will share proven tips and techniques for conflict management so you can have more peace and productivity with less drama, turmoil and conflict in your workplace.

You'll discover:

  • How to avoid conflict with your team members and co-workers
  • Skills in conflict resolution to successfully navigate through disputes
  • How to get what you need from others more...

Deb Calvert - Your Buyers Have Changed. Have You?

People First Productivity Solutions

The market has changed dramatically, and so have your customers. Traditional sales techniques aren't nearly as effective as they once were, and you need to adapt your approach if you're going to be successful.

In this fast-paced interview, Deb Calvert will share a bold new approach in sales that's getting measurable results. You'll discover:

  • How to ask questions that buyers genuinely liked answered.
  • Three significant ways today's buyers have changed
  • What can happen when businesses fail to adapt to these changes

Mark Vickers - 3 Secrets to Powerful Questions

Speaking is Selling

You ask questions all the time, but are your questions effective and actually elicit results? It’s important to ask powerful questions to help you connect quickly with others, gather information, make a point, and show your intent. When you’re skilled at creating powerful questions, you’ll become more effective in all of your communications.

In this informative interview, you’ll discover:

  • The three secrets to asking “Powerful Questions”
  • How to use this technique to develop rapport with your customers and clients
  • Strategies for implementing this practice in all of your communications

Jeff Charlton - Advanced Lumpy Mail Techniques

Lumpy Mail

You should already be familiar with the basic strategy of using "Lumpy Mail" to get your direct-mail pieces opened...and acted upon.

In this interview, we'll talk with Jeff Charlton, the "Lumpy Mail Guy" and find out the "real work" on how to take your dimensional marketing to the next level, including:

  • The difference between “Freemiums” and “Premiums”
  • Why Lumpy Mail is so effective
  • How to make all of your mailings more cost-effective

Mary-Kate Mackey - Write Better, Right Now!

Speaker, Teacher, Writer

In almost any career, you must know how to write―even if it’s not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle. In this exciting interview, you'll discover:

  • How to write effective blog posts, speeches, web content, and press releases
  • Step-by-step techniques you need to get the task done
  • Tools to identify your own problem patterns and choose the quickest and most appropriate fixes