JD Gershbein - Using LinkedIn to Build Brand, Generate Leads & Win Business

JD Gershbein

Successful use of LinkedIn comes down to representing yourself well, connecting with the right people, and applying information gleaned on the site to real-world scenarios.

This enlightening and thought-provoking session will provide a 360-degree overview of LinkedIn best practices, and will shed light on the specific LinkedIn activities, techniques, and step-by-step strategies that convert to real-world business results.

You'll discover:

  • Common misconceptions about LinkedIn
  • How to integrate LinkedIn with traditional marketing strategies
  • The secret to measuring the ROI of your social media efforts