Jeff Charlton - Advanced Lumpy Mail Techniques
You should already be familiar with the basic strategy of using "Lumpy Mail" to get your direct-mail pieces opened...and acted upon.
In this interview, we'll talk with Jeff Charlton, the "Lumpy Mail Guy" and find out the "real work" on how to take your dimensional marketing to the next level, including:
- The difference between “Freemiums” and “Premiums”
- Why Lumpy Mail is so effective
- How to make all of your mailings more cost-effective
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