Mike Foster - The “Flush Factor” and Other Creative Marketing Strategies

Alabama Gulf Coast CVB

Don’t laugh – determining the flush factor or the amount of waste water generated on a daily basis is part of the innovative strategies Mike Foster has developed to measure the number of visitors coming to the area. Mike is the Vice President of Marketing at the Alabama Gulf Coast Convention and Visitors Bureau, and his innovative and highly effective marketing strategies are helping to bring thousands of people to Alabama each year for fun and vacations.