Real News Public Relations
Getting press coverage for your business is a great way of marketing your products and services. The problem is that hiring a PR firm can be costly–and it doesn’t always deliver results. The good news is, you can do it yourself! And who better to help you do that than a media insider? On this month’s Inner Circle CD, Emmy award-winning TV reporter Jeff Crilley will share the secrets to getting good news stories that even many seasoned PR pros don’t know.
Tips from the World’s Faster Reader If you’ve ever been overwhelmed by the stack of papers on your desk, then you’re in luck! This month, we’re speaking with Howard Berg, listed in the Guinness Book of World Records as the World’s Fastest Reader. He’ll share some of his most advanced learning strategies including why we read so slowly in a book, and yet read the road “lightning fast” in a car.
Event By Wire
What would happen if there was an important event like a wedding, birth, or funeral, but there were people who just couldn’t make it? Wouldn’t it be great if they could somehow participate? Well, Tim Zeuch has a solution, and along with it, some great implementation of the marketing strategies. Learn why you should identify a need before you create a product and how to connect with the opinion leaders in your market.
Chapel Hill Wine Company
Todd Wielar is the founder and owner of Chapel Hill Wine Company and Hillsborough Wine Company, which are located in North Carolina. Aside from being a fantastic resource for finding really good value priced wine, he’s also a whiz at marketing. You’ll learn you’ll learn how you can use purchase history to identify niche markets and the secret to using personality-driven marketing to grow your business.
How to Turn Your Web Site into a Cash Machine! It’s important that your web presence be effective–and profitable. That’s why you need someone who understands just how to do that! You’ll learn eight proven internet strategies including whether you need a web site, a blog, or both; how to get on the first page of Google to get more people coming to you; and why you should use video on your web site.
Jim Enright is a founding partner of Advisors Insight, a company that shows marketers, small businesses, and advisors in all industries how to use webinars to transform their customers’ “consumer experience” and create a unique competitive advantage.
Author, The Cult of The Customer
Shep Hyken, CSP, CPAE is a speaker and author who works with companies and organizations who want to build loyal relationships with their customers and employees. He is the creator of The Customer Focus™ program, which helps clients develop a customer service culture and loyalty mindset.
All American Insurance Agency
Insurance may not seem like the most glamorous profession, but that’s because you don’t live in Florence, Alabama, home to Bill Gough’s All American Insurance Agency. Bill thinks way outside of the box, and does some really outstanding marketing. Best of all, he took time out of his busy schedule to share some of his best customer service, referral, and retention strategies.
Sixty Sigma Inc.
Trying to get more done in less time, day in and day out, is a recipe for burnout. This month, though, we’ll hear from Tony Galliano, author of “60 Second Strategist: How To Take Decisive Action Today While Planning For Tomorrow.” Tony will share his proven techniques for getting more done with less stress. To get a PDF copy of the book for free, along with the strategic planning worksheets, go to 60secondstrategist.com, sign in as a new member, and click on the resources tab on the upper left.
Larry Leese & Associates, P.A.
One of the concerns we always hear is that people like our Outrageous Marketing strategies, but they can’t seem to find the time to implement them. In this month’s CD, you’ll hear from Business Self-Defense™ Gold Coaching Member, Larry Leece. Larry will explain how he’s implemented our strategies to get more customers and increase his revenue. But he’ll also explain how he finds the time to do it!