Jay Henderson - How to Hire the Right People Every Time!

Jay-Henderson

Topline Performance

If you’re tired of hiring employees who don’t seem to deliver, then this month’s CD is just for you! Jay Henderson, President of Topline Performance, teaches people how to create clear job descriptions, how to hire the right people, and how to get the most out of their employees.


Leesa Barnes - Podcasts Make Selling Fun and Profitable!

Leesa-Barnes

Podcasting for Profit

There’s a lot happening in the world of marketing, specifically in the area of “Social Media” including Web 2.0, Facebook, and Blogging. But don’t worry, because this month’s interview is with Leesa Barnes, author of Podcasting for Profit. She’s one of the leading experts in this rapidly growing field, and she’ll share some of her proven strategies of how “Social Media” can help grow your business and increase revenue.


Michael Soon Lee - How to Sell to Diverse Cultures

Michael-Soon-Lee

EthnoConnect

With populations becoming more and more diverse every year, it’s becoming critical to tailor your marketing to specific ethnic groups if you hope to survive. But where do you need start? Michael Soon Lee, founder of EthnoConnect, has the answers for you.


Kellene Bishop - The Secrets of “Gorilla” Marketing!

Kellene-Bishop

Blue Screen Marketing

No, it’s not a misprint – I’m not talking about “Guerilla Marketing,” but rather about using actual gorillas to get a prospect’s attention. In this month’s CD, we’ll be speaking with Kellene Bishop about her incredibly effective marketing strategies.


Robert Skrob - The New Competition for Associations

Robert-Skrob

Membership Services Inc.

This month we’ll be talking with Robert Skrob, coauthor of “The Official Get Rich Guide to Information Marketing,” which was #2 on the Barnes & Nobel list of the most popular books. In this exclusive interview, he'll explain what Information Marketing is and why it's so important to both associations and for-profit businesses.


Troy Milligan - Boosting the Results of Your Trade Show Booth

Troy-Milligan

The Trade Show Magician

Whether or not you exhibit at trade shows, you’ll learn how to use effective marketing strategies to help transform your customer leads into dollars on your bottom line.


Louis Green - Getting Tangible Results

Louis-Green

Michigan Minority Business Development Council

Helping match up minority-owned businesses with major corporations is only part of what Lewis Green does. Along the way he’s come up with extremely effective marketing strategies and how to get hundreds of thousands of dollars in free media coverage.


John Lowe - Using Maps to Find Hidden Prospects

Qmapping

Learn how using a software mapping program can help you find potential hidden prospects. Message to market match is a key principle of successful marketing and will help you identify qualified prospects for your business.


Bill Marvin - Healthy Marketing Tips for Your Business

Bill-Marvin

The Restaurant Doctor

Don’t Forget to Call the Doctor! The Restaurant Doctor, that is. Because this month we’ll be talking with Bill Marvin, president of Effortless, Inc.; founder of Prototype Restaurants, a consulting and management group; and managing editor of Hospitality Masters Press. He’s an expert in working with restaurant owners to make their businesses more profitable, and his strategies can work in any profession.


Mike Foster - The “Flush Factor” and Other Creative Marketing Strategies

Mike Foster 3

Alabama Gulf Coast CVB

Don’t laugh – determining the flush factor or the amount of waste water generated on a daily basis is part of the innovative strategies Mike Foster has developed to measure the number of visitors coming to the area. Mike is the Vice President of Marketing at the Alabama Gulf Coast Convention and Visitors Bureau, and his innovative and highly effective marketing strategies are helping to bring thousands of people to Alabama each year for fun and vacations.