Speaker, Teacher, Writer
In almost any career, you must know how to write―even if it’s not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle. In this exciting interview, you'll discover:
- How to write effective blog posts, speeches, web content, and press releases
- Step-by-step techniques you need to get the task done
- Tools to identify your own problem patterns and choose the quickest and most appropriate fixes
You can certainly build a business on the results of a successful marketing strategy, but people tend to keep a somewhat narrow view of what this includes. And one of the areas they frequently neglect is PR. In this fast-paced interview, Alyssa Rosenberg, PR and Social Media Executive for Rivers Agency, will share some powerful strategies including:
- What PR actually means
- Different approaches you can use to increase public awareness
- Specific strategies to get your message picked up
Speaking is Selling
You ask questions all the time, but are your questions effective and actually elicit results? It’s important to ask powerful questions to help you connect quickly with others, gather information, make a point, and show your intent. When you’re skilled at creating powerful questions, you’ll become more effective in all of your communications.
In this informative interview, you’ll discover:
- The three secrets to asking “Powerful Questions”
- How to use this technique to develop rapport with your customers and clients
- Strategies for implementing this practice in all of your communications
Selling Has Nothing to Do With Selling
The reason companies get commoditized is because salesperson's sales methodology defaults to the prospect's buying system. The way clients buy and select suppliers is more sophisticated than a salesperson’s ability to sell and differentiate products and services. In order for salespeople to enhance their selling position, they must understand the methodology of how people buy and come up with a sales process that levels the playing field and neutralizes the buyer’s inherent advantages.
In this incredible feature-packed interview, you'll discover:
- Why the mandate of the salesperson is to play the role of a neutral “change agent”
- How the feature/benefit style of selling more...
You should already be familiar with the basic strategy of using "Lumpy Mail" to get your direct-mail pieces opened...and acted upon.
In this interview, we'll talk with Jeff Charlton, the "Lumpy Mail Guy" and find out the "real work" on how to take your dimensional marketing to the next level, including:
- The difference between “Freemiums” and “Premiums”
- Why Lumpy Mail is so effective
- How to make all of your mailings more cost-effective
Optimum Operating Procedures and Services
You might think you're providing top-notch service, but is that what your customers are seeing?
In this interview, we'll visit with Michelle Pascoe who joins us all the way from Australia to share her expertise in the area of "Mystery Shopping."
- Why mystery shopping is an effective and affordable way to increase customer loyalty
- How the customer-service landscape has changed
- What you should measure when assessing your level of service
People First Productivity Solutions
The market has changed dramatically, and so have your customers. Traditional sales techniques aren't nearly as effective as they once were, and you need to adapt your approach if you're going to be successful.
In this fast-paced interview, Deb Calvert will share a bold new approach in sales that's getting measurable results. You'll discover:
- How to ask questions that buyers genuinely liked answered.
- Three significant ways today's buyers have changed
- What can happen when businesses fail to adapt to these changes
If you found out that there was one simple thing you could do to improve your outlook on the ups and downs of life, enhance your health, enrich your relationships and increase your wealth, would you want to find out more?
In this exciting session, you'll:
- Learn a simple practice which takes less than five minutes a day that will have immediate positive consequences
- Participate in an activity that will take you out of the stress response and back to calm
- Realize the importance of expressing gratefulness regularly - and the difference between verbal and written appreciation
Founder of GoCreateYOU! and QualityTalk, Inc.
Creating goals and objectives can make a huge difference in your business or life. Unfortunately, this is an area where most people fall short and why they don't accomplish a lot with their lives. That’s because they haven’t actually formalized their goals or written them down on paper – they are pretty much floating around in their heads. In this interview with the creator of GoCreateYOU.com, you’ll discover how to:
- Create more meaningful goals that will enrich your life
- Ensure you will actually follow through and achieve your goals
- Move yourself in directions you hadn’t even imagined before
President & Productivity Consultant at Slowikowski & Associates
To get the best results, you have to manage your team effectively, leading each person with a style based on his or her individual skills and abilities. Fortunately, there are some proven techniques that will help you, and we'll review them in this interview with Norb Slowikowski. You'll discover:
- The key skills a Supervisor or Manager needs to have in order be effective as a leader
- The various leadership styles and the positives and negatives of each one
- How managers can establish mutual trust with their people