Richard Beswick - Strategic Marketing to Grow Your Business

As with almost everything, marketing exists on a continuum. On one hand there's operational marketing which is where we spend most of our time on. On the other hand, there is what we call strategic marketing and this is a bit different.

In this interview, Richard Beswick, a consultant and university professor, will show you how you can identify new markets and opportunities. You'll discover:

• The difference between operational and strategic marketing
• Different tools that can help you analyze opportunities
• How to convert market opportunities to new business