Tom Morkes - "Pay What You Want" Marketing

Setting prices for your products and services is a complicated and challenging task. But what would happen if you let people determine what they wanted to pay?

In this interview, Tom Morkes will share an intriguing approach that will show you how "pay what you want" pricing can actually work effectively in your business or organization.

You'll discover:

  • The basics of Pay What You Want Marketing (PWYW)
  • How to incorporate PWYW into your overall marketing strategy
  • Why PWYW can actually increase your revenue