When "Done" ISN'T Better Than "Perfect"

By Ron Rosenberg

Quit being a perfectionist - efficiency advice on a vintage slate blackboard

I recently wrote an article called "Done" is Better Than "Perfect" which

But there's been one person who's been closely associated with SNL for all but six seasons of the show's long history: co-creator and executive producer Lorne Michaels.

Since the show is performed live, there's a very hard deadline for when everything has to be ready. In fact, years ago he beautifully summarized this in a sign that he placed right near the more...


Tribute to a Rock Legend

By Ron Rosenberg

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I'm a child of the 70s, and I grew up listening to bands like Pink Floyd, The Who, Yes, Genesis, and Emerson, Lake, and Palmer. These were innovative bands, blending incredible creativity, virtuoso musicianship, and a willingness to break new ground musically.

Unfortunately, the last few months have seen the departure of many of our great musical icons: David Bowie, Glen Frey of the Eagles, and Chris Squire (bassist and founding member of the band "Yes").

And this this last weekend, we suffered a major loss when keyboard great Keith more...


"Done" is Better Than "Perfect"

By Ron Rosenberg

Quit being a perfectionist - efficiency advice on a vintage slate blackboard

"Saturday Night Live" has been on the air since 1975. It's had its ups and downs over that time, with the cast regularly changing over the years.

But there's been one person who's been closely associated with SNL for all but six seasons of the show's long history: co-creator and executive producer Lorne Michaels.

Since the show is performed live, there's a very hard deadline for when everything has to be ready. In fact, years ago more...


Is It Okay to Waste Time?

By Ron Rosenbergdont waste your time phrase handwritten on chalkboard vintage precise stopwatch used instead of O

We hear it in various sayings: "Time is money," "You can't get back lost time, " and "When people waste your time, they're stealing your life."

There are some things in life that can be replaced, but time is not one of them; and the older you get, the more significant this becomes.

When you think of life in terms of a giant hourglass, as you get older, more and more of the sand shifts from the top part to the bottom, making more...


Correlation Does Not Imply Causation

By Ron Rosenberg

As you develop your marketing strategies, it's important to track results so you can make intelligent and informed decisions.

In other words, you want to have a firm grasp on cause and effect so you can reliably predict that "Variable X" produces "Result Y."

The problem is that many people confuse correlation with causation.

The most simplistic example of causation is this:

  • Rabbits have good eyesight
  • Rabbits eat carrots
  • Carrots cause good eyesight

Clearly, this is a leap in logic of gargantuan proportions, although it would make for an interesting marketing campaign by more...


Happy Anniversary!

By Ron & Lorie Rosenberg

#500 newsletterIn one of those strange coincidences that seem to appear throughout our lives, the end of 2015 arrives at the same time as a significant milestone for us...and a significant milestone for us...and a special opportunity for you! (Scroll down if you can't wait...)

You see, this is the 500th newsletter we've published since we started sending out these e-mails in 1998.

Looking Back...

We started with a bulk e-mail program that, by today's standards is frighteningly crude. Our list consisted of about 1,000 names of people more...


It's Never Too Late!

T&T#899As we approach the end of 2015 and the beginning of 2016, it's a good time to reflect on our experiences throughout the year. Did we achieve the goals we set at the beginning of the year? Were there some challenges and setbacks that kept us from fulfilling our goals and objectives? Whatever your experiences, you'll see it's never too late to make your dreams come true!

The other day I was swimming at the Rex Wellness Center where I exercise. As I was finishing my workout, I decided more...


Spin the Wheel

By Ron Rosenberg

spinning willTaking action is the key to success in business, and it's the key to success in life.

We say this all the time and yet it can't really be repeated often enough. The problem is that people are so overwhelmed by all of their responsibilities that it's difficult to find the time to take action on the great ideas they have. So whenever I see someone who does this successfully, it's a cause for a real celebration!

Every year, our local Chamber of Commerce holds a big "Expo" event where local businesses can showcase their more...


Willpower Is Not Enough!

#873Often we are determined to achieve a particular goal or objective, but for one reason or another we lose interest and end up right back where we started. We think that our will is enough to ensure we'll complete our goals, but unfortunately it's not enough!

One of the reasons you may fail to achieve your goals is that they are outside of your comfort zone. You have to change ingrained habits and behaviors to achieve them and that can be very difficult. It's much easier to go back more...

It's All About Relationships

By Ron Rosenberg

It's all about relationshipsIt's Thanksgiving here in the United States this week, and that means big family get-togethers and getting caught up with people you may not see on a regular basis.

With all the challenges we face in our lives, it's important to be grateful for the relationships we have with our family and friends.

It's also important to recognize the importance of your business relationships. In the last two weeks, we've booked two speaking programs that were based on the strength of the relationships we maintain more...