Bringing Passion to Your Work

By Ron Rosenberg

Maintaining a high level of passion about your work is an essential ingredient to sustaining the company’s performance. A recent trip to California really drove this point home for me.

I was flying to California to attend a magicians convention in Sacramento. On the first leg of the trip, from Raleigh to Chicago, we had an interesting welcome as we boarded the plane. The captain was standing at the doorway greeting each passenger with absolute enthusiasm.

"Hi, how are you this morning! Welcome aboard!"

"Here, let me help you with that bag!"

"Welcome aboard, we’ll get you safely to Cleveland! Just kidding—we’re going to Chicago!"

Once we were more...