Can I See Your ID?
By Ron Rosenberg
I've been traveling lately, and that means trying to eat healthy while connecting through airports to get to my destination and back home again.
Fortunately, there are usually a couple of options, and I found this restaurant in Terminal E at the Atlanta Airport. As a bonus, I enjoyed not only a good meal, but also a great lesson in customer service.
I had a long layover, and it was dinner time, so I grabbed one of the "patio"tables outside the restaurant and settled in to watch the parade of travelers walking by on the way to their gates.
Right after I placed my order, a young woman was seated at the table in front of me. I watched as my waiter took her order, and saw that when she ordered a glass of wine, he politely asked for her ID to make sure she was over 21.
His next stop was my table where he filled my water glass. I couldn't resist commenting, and said, "Best way to get a good tip - ask to see the ID!" He smiled, and said, "Yeah - you saw that, huh."
We had a good laugh over this. The woman appeared to be in her mid 20s, probably at the age where getting "carded" starts becoming a compliment instead of an insult.
But the point here is that the waiter - who depends on tips for his livelihood - was keenly aware of the patrons at each of his tables. He figured out quickly to keep my water glass filled; he "read" the couple at another table and knew to keep a low profile, and he asked the young woman for her ID in a way that wasn't offensive or condescending.
In other words, he was a professional; he understood what his customers wanted from their dining experience; and he delivered it.
Do you have that kind of insight into your own customers, clients, and members?
Invite Prospects to Schedule a Call with You!
Click here for a FREE 30-day trial!