Ron's Articles

One Degree of Difference

bicycleBy Ron Rosenberg

One of the great things about living in North Carolina is that you can spend time outside most of the year. And for me, this means being on my bicycle.

We have an incredible public greenway system here with over 100 miles of paved trails. And this makes cycling significantly more safe and enjoyable than riding on the roads where you literally take your life in your hands when you start rolling!

On a couple of recent rides, I noticed that my speed was a bit lower more...


A Picture or a Photograph?

Sunset from the Dock (31 of 42)By Ron Rosenberg

To be a photographer in the "olden days" you needed a camera and film. You took some pictures, sent the film off to a lab to be processed, and waited a few weeks until the negatives and prints were returned.

Over time, the concept of "one-hour photo" became reality, and you could simply drop off your film and pick up your final copies an hour later. There was also the option of "instant film" with Polaroid cameras where you could take more...


Process vs. Event

By Ron Rosenberg

What's Your Plan Concept

There are way too many areas that compete for your attention each day, and it can be challenging - if not downright impossible - to keep them all organized.

If you happen to own your own business, you know this all too well - you wear so many hats it can be difficult to even know where to start!

That's why it's important to understand and appreciate the difference between a process and an event.

It's Tax Time!

Every year my accountant sends me a reminder to more...


Close to the Edge

By Ron Rosenberg

Kurt Vonnegut

Kurt Vonnegut was a prolific author, having written14 novels, five plays, and several short stories and non-fiction works.

I read many of his books when I was in college, and they opened my mind up to some very unique ideas and innovative thinking.

Many years later,  I came across an interesting quote, and when I tried to find the source, I discovered that it was none other than Kurt Vonnegut himself.  The quote was:

I want to stay as close to the edge as I can without more...


Mid-Century Modern

By Ron Rosenberg

mid-century-modernThere's an old expression that says, "The more things change, the more they stay the same."

This is certainly true in business and in life, as things cycle back and forth between different extremes: one year carbs are good, the next year they're evil; ties are fashionably wide, and then narrow is in.

I experienced this just yesterday when we stopped in to visit our daughter and son-in-law. They had just bought some new furniture and were excited for us to see it. But when I walked into their more...


Thank You - Really!

By Ron Rosenberg

delta-757

Wednesday was a "travel day" for me, with a lot of time spent on airplanes. And because I fly a lot, I generally don't pay attention to the pre-flight announcements, but this time was different.

The flight attendant addressed us as we were leaving the gate, introduced herself, and said, "I want to personally welcome you on board our flight to Atlanta. I know you all spend a lot of time on our planes, and I want to thank you for your loyalty."

This was pretty normal, but then more...


Using Your Brain

By Ron Rosenberg

human brain 3d illustration

When it comes time to make decisions, it's important to use your brain. But which brain, exactly, should you use?

You see, according to some research, we have two"functional"  brains: our thinking brain and our emotional brain, and these can deliver two vastly different sets of results.

From the perspective of marketing and sales, this is a very important distinction and can significantly impact your promotional strategies.

People Buy on Emotion and Justify on Logic

This is a fundamental concept that drives everything from point-of-purchase displays in supermarkets to deadlines in infomercials. It comes back to more...


What's Old is New

By Ron Rosenberg

emojis

There's an old adage that says, "The more things change, the more they stay the same."

I think this is certainly true in the way of personal communications - specifically in the area of smartphones.

These devices  are truly incredible, and are the current-day versions of the science-fiction devices we were introduced to over 50 years ago on Star Trek. We hold access to virtually the sum total of human knowledge in the palm of our hands and have the ability to connect with almost anyone in the world instantly.

Of course, what we do with more...


What's Your Opinion?

By Ron Rosenberg

your opinion matters phrase handwritten on blackboard with heart symbol instead of O

I was recently searching on the Web for some input on a technical problem that was taking significantly longer to solve than it should have.

After reading some posts on a relevant site, I happened to notice the following statement after one person's signature line:

Everything I write is a personal opinion. Even when I quote facts, they are the facts I personally choose to accept.

This makes an interesting point about how you more...


Inspire Others

By Ron Rosenberg

RachelFlowers

Earlier this year, I wrote about another in a long string of losses suffered by the musical community - the suicide of keyboardist Keith Emerson.

He was suffering from muscle and nerve damage in his right hand, and, being a perfectionist, he didn't want to disappoint his fans at an upcoming concert in Tokyo.

I don't pretend to understand what was going through his head as he made the decision to take his own life, but I do know that there were still many other ways he more...