Ron's Articles

Learn From the Masters!

By Ron Rosenberg

The end of the year is generally a time for celebration as we get together with friends and family - many of whom travel great distances to be with the people most important to them.

There is also the usual Christmas music, with the same 15 or 20 songs being played in the stores over and over again in different variations. I honestly don't know how the people who work in these stores keep their sanity, since this music seems to start as early as October!

So to give you a break, let's switch to a different genre of music, and see more...

Led Zeppelin is Sick!

By Ron Rosenberg

If you recognize Led Zeppelin:

You're over the age of 45 and grew up with this music. You appreciate what's now known as "Classic Rock."

In case you don't know who's Robert Plant and Jimmy Page of Led Zeppelin, they are arguably one of the premier rock groups of the 1970s.

I'm sharing this with you not to reminisce about my youth or to complain that "they just don't make music like that any more..." but rather to share an interesting observation that may help you in your own marketing efforts.

My daughter was home from college for the Thanksgiving break, and more...

Script Your Day

By Ron Rosenberg

Planning your day is important, but in these complex times a basic schedule is simply not enough, especially when there's more to do than there is time to do it.

Let me give you an example. We recently converted our garage into a workout room to give us enough space to practice karate, to do our strength training, and, in the winter, to put our road bikes on "trainers" so we can use them even when it's too cold outside to ride.

Since cross-training is important, we use a combination of aerobic and strength exercises to stay as healthy as we can, more...

It's Not a Cockroach...

By Ron Rosenberg

Sometimes our perceptions of a situation can have more of an impact than the actual reality.

I was recently presenting for a group in South Carolina. I had presented a lunch program, and was more than halfway through an afternoon workshop, when I happened to see something that appeared to be moving on the ceiling, near the top of the projector screen.

I had to do a double take to confirm my suspicions - it was a cockroach. I tried to pretend there was nothing there, in case one of the attendees might have a phobia of disgusting brown insects, but it more...

Get Well Soon!

By Ron Rosenberg

Despite all our encouragement to put whole parts of your marketing on "auto-pilot" with tools like Infusion, sometimes it's the personal touch that can make a real impact.

A few weeks ago, our dog, Chico, was attacked by another dog in our backyard. He needed a trip to the doggie emergency room, some stitches, and some pain medication (his favorite part!) but he's alright now.

We wrote about this in our Inner Circle newsletter, and about some of the lessons to be learned from an experience like this.

Yesterday, though I received a surprise in the mail. Actually, Chico got the surprise more...

Caught in the Middle?

By Ron Rosenberg

Anyone who thinks travel is glamorous hasn't spent much time on airplanes lately.

The flights are full (good news for the airlines); the overhead bins are also full (bad news for passengers); and the "in-flight service" is nothing more than a drink and a small bag of peanuts (more bad news for passengers).

As I can tell you from the times when I manage to get an upgrade to first class, other than the bigger seat, it's not a whole lot different up there either.

That's why I was delighted when I got an unexpected surprise yesterday from Delta Airlines. Let me more...

If You Don't Learn from History...

By Ron Rosenberg

As I write this week's article, the European Community finds itself in deep economic trouble again, as Greece announces that it may not be able to meet the financial goals that were agreed to as a condition of the series of loans from three main sources.

It's not my intent to turn this newsletter into a primer on world economies - and I'm far from qualified to do that even if I wanted to.

Instead, I thought I'd share a quote that I think best sums up what needs to happen in Europe, and here at home as well: "The budget should more...