Ron's Articles

Tribute to a Rock Legend

By Ron Rosenberg


I'm a child of the 70s, and I grew up listening to bands like Pink Floyd, The Who, Yes, Genesis, and Emerson, Lake, and Palmer. These were innovative bands, blending incredible creativity, virtuoso musicianship, and a willingness to break new ground musically.

Unfortunately, the last few months have seen the departure of many of our great musical icons: David Bowie, Glen Frey of the Eagles, and Chris Squire (bassist and founding member of the band "Yes").

And this this last weekend, we suffered a major loss when keyboard great Keith more...

"Done" is Better Than "Perfect"

By Ron Rosenberg

Quit being a perfectionist - efficiency advice on a vintage slate blackboard

"Saturday Night Live" has been on the air since 1975. It's had its ups and downs over that time, with the cast regularly changing over the years.

But there's been one person who's been closely associated with SNL for all but six seasons of the show's long history: co-creator and executive producer Lorne Michaels.

Since the show is performed live, there's a very hard deadline for when everything has to be ready. In fact, years ago more...

Is It Okay to Waste Time?

By Ron Rosenbergdont waste your time phrase handwritten on chalkboard vintage precise stopwatch used instead of O

We hear it in various sayings: "Time is money," "You can't get back lost time, " and "When people waste your time, they're stealing your life."

There are some things in life that can be replaced, but time is not one of them; and the older you get, the more significant this becomes.

When you think of life in terms of a giant hourglass, as you get older, more and more of the sand shifts from the top part to the bottom, making more...

Correlation Does Not Imply Causation

By Ron Rosenberg

As you develop your marketing strategies, it's important to track results so you can make intelligent and informed decisions.

In other words, you want to have a firm grasp on cause and effect so you can reliably predict that "Variable X" produces "Result Y."

The problem is that many people confuse correlation with causation.

The most simplistic example of causation is this:

  • Rabbits have good eyesight
  • Rabbits eat carrots
  • Carrots cause good eyesight

Clearly, this is a leap in logic of gargantuan proportions, although it would make for an interesting marketing campaign by more...

Happy Anniversary!

By Ron & Lorie Rosenberg

#500 newsletterIn one of those strange coincidences that seem to appear throughout our lives, the end of 2015 arrives at the same time as a significant milestone for us...and a significant milestone for us...and a special opportunity for you! (Scroll down if you can't wait...)

You see, this is the 500th newsletter we've published since we started sending out these e-mails in 1998.

Looking Back...

We started with a bulk e-mail program that, by today's standards is frighteningly crude. Our list consisted of about 1,000 names of people more...

Spin the Wheel

By Ron Rosenberg

spinning willTaking action is the key to success in business, and it's the key to success in life.

We say this all the time and yet it can't really be repeated often enough. The problem is that people are so overwhelmed by all of their responsibilities that it's difficult to find the time to take action on the great ideas they have. So whenever I see someone who does this successfully, it's a cause for a real celebration!

Every year, our local Chamber of Commerce holds a big "Expo" event where local businesses can showcase their more...

It's All About Relationships

By Ron Rosenberg

It's all about relationshipsIt's Thanksgiving here in the United States this week, and that means big family get-togethers and getting caught up with people you may not see on a regular basis.

With all the challenges we face in our lives, it's important to be grateful for the relationships we have with our family and friends.

It's also important to recognize the importance of your business relationships. In the last two weeks, we've booked two speaking programs that were based on the strength of the relationships we maintain more...

Improvise When You Have To

By Ron Rosenberg

improvise when you have toLiz Story is a gifted and popular pianist who came to public fame as one of the early artists to sign on to the Windham Hill label in the early 1980s.

She is known for her improvisational style which was sparked when she attended a performance by jazz great Bill Evans while she lived in New York City to study at the Julliard School.

When she moved to Southern California, she started playing in a restaurant to help fund her continuing studies. As a more...

Customer Loyalty - By the Numbers

By Ron Rosenberg

Customer Loyalty - By the NumbersWe've been writing this newsletter for a long time, and many of you have been with us since the very beginning. In fact, over 20,000 people have subscribed since we started this back in the late 1990s.

One question that comes up quite frequently is how we keep thinking up things to write about.

The truth is that if you pay attention to what's going on around you, there will never be a shortage of interesting events, interactions, and surprises.

The more important question, more...

Why Didn't They Respond?

By Ron Rosenberg

Why Didn't They RespondWhen developing your marketing strategy, there are several areas you must address, including the number and sequencing of your campaign steps, the specific media you're going to use, and the different ways in which you're going to measure success.Unfortunately, most people rely on just a single communication with their prospects and hope for the best. And because there are probably no real metrics in place, they won't even know if the results are good or bad.But what happens if you are doing everything more...