Ron's Articles

Can I See Your ID?

By Ron Rosenberg

ATL Term E Restaurant

I've been traveling lately, and that means trying to eat healthy while connecting through airports to get to my destination and back home again.

Fortunately, there are usually a couple of options, and I found this restaurant in Terminal E at the Atlanta Airport. As a bonus, I enjoyed not only a good meal, but also a great lesson in customer service.

I had a long layover, and it was dinner time, so I grabbed one of the "patio"tables outside the restaurant more...


Be Thankful

By Ron Rosenberg

Hand with marker writing the text Be Thankful For Today

I recently conducted an interview with Lisa Ryan, founder of Grategy, a company that shows people how to use gratitude as a business strategy.

She also provided some pointers on how we can incorporate gratitude into our personal lives on a daily basis. This certainly came in handy as we've had to deal with some bad news recently. They say that "good things come in threes," but for us, it's been a case of "bad things come more...


When "Done" ISN'T Better Than "Perfect"

By Ron Rosenberg

Quit being a perfectionist - efficiency advice on a vintage slate blackboard

I recently wrote an article called "Done" is Better Than "Perfect" which

But there's been one person who's been closely associated with SNL for all but six seasons of the show's long history: co-creator and executive producer Lorne Michaels.

Since the show is performed live, there's a very hard deadline for when everything has to be ready. In fact, years ago he beautifully summarized this in a sign that he placed right near the more...


Tribute to a Rock Legend

By Ron Rosenberg

ELP_-_Brain_Salad_Surgery

I'm a child of the 70s, and I grew up listening to bands like Pink Floyd, The Who, Yes, Genesis, and Emerson, Lake, and Palmer. These were innovative bands, blending incredible creativity, virtuoso musicianship, and a willingness to break new ground musically.

Unfortunately, the last few months have seen the departure of many of our great musical icons: David Bowie, Glen Frey of the Eagles, and Chris Squire (bassist and founding member of the band "Yes").

And this this last weekend, we suffered a major loss when keyboard great Keith more...


"Done" is Better Than "Perfect"

By Ron Rosenberg

Quit being a perfectionist - efficiency advice on a vintage slate blackboard

"Saturday Night Live" has been on the air since 1975. It's had its ups and downs over that time, with the cast regularly changing over the years.

But there's been one person who's been closely associated with SNL for all but six seasons of the show's long history: co-creator and executive producer Lorne Michaels.

Since the show is performed live, there's a very hard deadline for when everything has to be ready. In fact, years ago more...


Is It Okay to Waste Time?

By Ron Rosenbergdont waste your time phrase handwritten on chalkboard vintage precise stopwatch used instead of O

We hear it in various sayings: "Time is money," "You can't get back lost time, " and "When people waste your time, they're stealing your life."

There are some things in life that can be replaced, but time is not one of them; and the older you get, the more significant this becomes.

When you think of life in terms of a giant hourglass, as you get older, more and more of the sand shifts from the top part to the bottom, making more...


Correlation Does Not Imply Causation

By Ron Rosenberg

As you develop your marketing strategies, it's important to track results so you can make intelligent and informed decisions.

In other words, you want to have a firm grasp on cause and effect so you can reliably predict that "Variable X" produces "Result Y."

The problem is that many people confuse correlation with causation.

The most simplistic example of causation is this:

  • Rabbits have good eyesight
  • Rabbits eat carrots
  • Carrots cause good eyesight

Clearly, this is a leap in logic of gargantuan proportions, although it would make for an interesting marketing campaign by more...


Happy Anniversary!

By Ron & Lorie Rosenberg

#500 newsletterIn one of those strange coincidences that seem to appear throughout our lives, the end of 2015 arrives at the same time as a significant milestone for us...and a significant milestone for us...and a special opportunity for you! (Scroll down if you can't wait...)

You see, this is the 500th newsletter we've published since we started sending out these e-mails in 1998.

Looking Back...

We started with a bulk e-mail program that, by today's standards is frighteningly crude. Our list consisted of about 1,000 names of people more...


Spin the Wheel

By Ron Rosenberg

spinning willTaking action is the key to success in business, and it's the key to success in life.

We say this all the time and yet it can't really be repeated often enough. The problem is that people are so overwhelmed by all of their responsibilities that it's difficult to find the time to take action on the great ideas they have. So whenever I see someone who does this successfully, it's a cause for a real celebration!

Every year, our local Chamber of Commerce holds a big "Expo" event where local businesses can showcase their more...


It's All About Relationships

By Ron Rosenberg

It's all about relationshipsIt's Thanksgiving here in the United States this week, and that means big family get-togethers and getting caught up with people you may not see on a regular basis.

With all the challenges we face in our lives, it's important to be grateful for the relationships we have with our family and friends.

It's also important to recognize the importance of your business relationships. In the last two weeks, we've booked two speaking programs that were based on the strength of the relationships we maintain more...