Ron's Articles

Make a Difference...

By Ron Rosenberg

Live ExerciseLong-time readers of this newsletter, and people who attend my live programs will know a few things about me:

  • I'm a dedicated recreational cyclist
  • I lost my father to heart disease when he was 54 years old
  • I very rarely "sell" or "promote" products in this newsletter

But you see, all three of these facts make it necessary for me to share something very important with you this week.

My father worked very hard, but didn't take the best care of himself physically. And while there are a great many factors more...

First-World Problems

By Ron Rosenberg

Motor Home We were taking a walk the other evening and noticed that one of our neighbors had his motor home parked in front of his house, loading it up for a trip to the beach.

We talked about what it was like to spend time on the road in such a big vehicle, and I asked how it held up on the road. He took a big sigh and said, "Normally everything works really well. But I just discovered that the refrigerator isn't working and I'm going to have to get it more...

Embrace Imperfection

By Ron Rosenberg

teacupIn our program, Must Be Present to Win, we talk about seven specific areas where you must "be present" to recognize, understand, and act upon all the opportunities you're presented with.We also explore the factors that make this difficult, including the double-edged sword of perfectionism.

Yes, you want to do the best job you can, and in some areas like, say, financial reporting or brain surgery, there's really no room for error; however in many cases, two guidelines apply that can significantly improve your productivity:

  •     Sometimes good enough is good enough.
  •     Sometimes more...

  • That's All Behind Me Now...

    By Ron Rosenberg


    Blue Ink TattooLast week I was presenting a keynote program at the Mandalay Bay hotel in Las Vegas. Since I arrived early and had some free time, I decided to go to their "beach area" and get in a quick half-mile swim in the pool.

    As I was walking back to the building, I passed one of the cocktail waitresses, and noticed a rather extensive tattoo on the exposed part of her back.

    She turned around and saw me looking at her. Quickly, I explained myself: "Hi - I'm more...

    How Old is Old?

    By Ron Rosenberg


    Italy ColosseumCiao a Tutti!

    On a recent trip to Italy (our first to that country!) we were overwhelmed with the sense of history that permeates the country.

    In Rome, we saw the Colosseum, the Forum, and Palatine Hill, all around 2,000 years old. A trip to the Vatican included visits to the Sistine Chapel (with Michelangelo's famous frescoes) and St. Peter's Basilica - the largest Catholic church in the world - and one so big that they actually have marks to indicate where other "large" churches would fit inside.

    In more...

    Who Does Your Shoes?

    By Ron Rosenberg

    Shoe RepairOne of the first things you learn in any "Sales 101" class is to ask for the sale. It might seem a bit strange that you have to do this, especially if you're a salesperson speaking with a customer or client. I mean, why else would they even be there?

    But as in may areas of life, it's the "basics" that are important, and this is no different. In fact, I was reminded of the importance of this simple technique  a few days ago.

    Since I travel a lot,  I invested in more...

    The Aftermarket Specialist

    By Ron Rosenberg

    All businesses have metrics: the key indicators they use to monitor the performance of the organization. Understanding these numbers can make a huge difference in the overall health of the company.

    For example, our daughter recently bought a new car (see right). Since this was a new experience for her, we helped her prepare for the process, from finding the true dealer cost and determining the value of her trade-in, to understanding the concept of "Dealer Holdback" and the role of the "Aftermarket Specialist."

    Commonly referred to as the "F&I" person (finance and insurance) or "Business Manager," this is the person you'll more...

    A Visit to the Dentist...

    By Ron Rosenberg

    DentistI know...visiting the dentist isn't on the top of everyone's wish list. But if you're like me, you'd probably rather put up with your twice-a-year cleanings than have to deal with something more involved like a root canal.

    We've lived in Raleigh for 25 years, and we've had the same dentist for the entire time.

    I could talk about several different topics here, like how we selected this dentist when we first arrived in town, or the concept of lifetime value and how much we've been worth to this dentist over more...

    Hot, Hot, Hot!

    By Ron Rosenberg

    We just got back from a six-day Caribbean cruise. It was a nice break from the cold and we were traveling with a group of friends, so it was a lot of fun.

    We hadn't been on a cruise since our honeymoon, which was, well, quite a few years ago.

    And since we like to eat, we were looking forward to the nice dinners in the formal dining room on board. For the most part, the food was very good, and our waiter for the week, Raj, did a great job.


    The One-Question Survey

    By Ron Rosenberg

    It's important to know what's going on in your organization. That's why having key operational metrics and a "dashboard view" of these numbers are really essential.

    It doesn't matter what your job is or what profession you're in. When flying an airplane, the "big six" instruments are the altimeter, heading indicator, attitude indicator, vertical speed indicator, turn coordinator, and airspeed indicator.

    When I'm riding my bicycle, my cycle computer shows me current speed, trip odometer, elapsed time, and average speed. Sure, there are other screens that display items like time of day, maximum more...