Ron's Articles

Cheating...or Resourceful?

By Ron Rosenberg

We spend a lot of time searching out, testing, and recommending the best tools around to help you become more productive and effective in your work.

So you know I'm not averse to using tools to help solve thorny challenges when they pop up. But a situation in a recent program raised an interesting question about this.

If the room I present in is wired to accept audio from my laptop computer, I will play a "preset" list of upbeat tunes to set the mood for the session.

As people start coming in, I'll frequently ask them to identify the artist in more...


Prepare for the Worst

By Ron Rosenberg

There's an old saying that you should "hope for the best but prepare for the worst." This is especially important whenever your actions have the potential to impact other people.

Take our flight back home from Australia earlier this week, for example. On our end, we planned everything as best as we could - we even pulled an "all-nighter" - staying awake through the night so we would be on Eastern Time when we arrived home in North Carolina.

We arrived at the airport bright and early (if a bit weary), giving ourselves plenty of time to check luggage, clear immigration, and more...


Koalas Are Just Cute...

By Ron Rosenberg We normally use this newsletter to share cutting edge strategies on marketing, customer service, and mindset development. But this week, we're going to talk about something much more fun: koalas. You see, we're in Australia on business for a few weeks, and, after a week spent in Sydney and Melbourne, we headed into the countryside to do some exploring. Lorie was driving, and I was looking up in the trees since we were in an area populated with Eucalyptus trees - the favorite food and the natural habitat of the koala. I spotted one high up in a tree, and then noticed more...

How's Business?

By Ron Rosenberg

As you know we recently held our membership survey. We do this periodically to better understand the major issues and challenges our members and subscribers are facing. The response was great, and the results were very informative. The major business challenges included:

  • Declining revenues and increasing expenses
  • Following up effectively with new leads
  • Gaining market share in a declining market
  • Trying to do more in less time
  • Getting the right message to the right customer
  • Identifying prospects to target

We learned a bit about how you're all using the information we share with you in our various newsletters, audios, and more...


What's a "Workation?"

By Ron Rosenberg

We just got back from a working vacation in the Adirondack Mountains of Upstate New York. And even though we took plenty of time out to play, we did have high-speed internet, and we did get a lot of work done. We tried to come up with a clever word for what this trip was: a "working vacation" - that made it either a "workation" or a "verk," and since the first one sounded better, we went with that one! The cabin we stayed in was very small, but we managed to set up shop there quite nicely. One of the amazing more...


Solavei? Oy Vey!

By Ron Rosenberg

I enjoy good marketing. So when I see something new and innovative, it practically jumps off the page and demands my attention. So the recent "pre-launch" campaign for the new mobile service Solavei caught my eye. They're making excellent use of social media to build a multi-level network to sell mobile phone subscriptions. It's actually a very good idea. The problem is it takes too much effort to see what the program is all about. Take a look at the video below, featuring the founder of the company. It's nearly 40 minutes long, but don't worry - you won't have to watch more...


You Can't Make Your Music Good...

By Ron Rosenberg

One of the most influential guitarists of the late 20th century was Michael Hedges. His playing style has been described as innovative, groundbreaking, and violent. Having seen him play several times, I can confirm that all three of these are accurate. His music transcended anything that had ever been done with a guitar before, and he was extremely passionate in his performances. This is the guy who once said, "I play the guitar because it lets me dream out loud." You can see what I'm talking about by clicking on the video below:

Michael Hedges - Aerial Boundaries

Sadly, a more...


Flight Attendant Knows Best?

By Ron Rosenberg

When you do something long enough, you develop a certain "experiential knowledge" that helps you make decisions more quickly because you instantly recognize patterns that others are only seeing for the first time.

And sometimes, the difference between "recognizing" and "not recognizing" can lead to some interesting interactions.

For example, on a recent flight to present at a major industry conference, I had boarded the plane early because of my status on that airline.

I took my rolling suitcase down the aisle, and placed it in the overhead bin - with the long side running front to back - parallel with the more...


Extreme Customer Loyalty

By Ron Rosenberg

It seems as if the concept of "loyalty" has gotten lost in this age of search engines and online shopping. Certainly, the idea that you'll work for a single employer for your entire career now seems almost nostalgic. But there are some cases where customer loyalty still reigns supreme. Delta is now my primary airline, and I will sometimes take somewhat inconvenient flights to make sure I get the miles needed to maintain my Platinum status. Even though I might be able to find the same item for slightly less elsewhere, we buy our wine from our local wine shop, Wine 101, more...


Promise? What Promise?

By Ron Rosenberg

Our article about a recent Groupon experience generated a lot of feedback, some of which is posted, along with the article, on our membership site.

The situation, in a nutshell, was that the vendor, a carpet-cleaning service, wasn't replying to our repeated calls to schedule an appointment. But it was the experience we had with Groupon in trying to resolve the issue that I want to talk about today.

This article is just a bit longer than usual, but trust me - if you have any interest in improving the level of service you deliver to your customers, clients, more...