Ron's Articles

Flight Attendant Knows Best?

By Ron Rosenberg

When you do something long enough, you develop a certain "experiential knowledge" that helps you make decisions more quickly because you instantly recognize patterns that others are only seeing for the first time.

And sometimes, the difference between "recognizing" and "not recognizing" can lead to some interesting interactions.

For example, on a recent flight to present at a major industry conference, I had boarded the plane early because of my status on that airline.

I took my rolling suitcase down the aisle, and placed it in the overhead bin - with the long side running front to back - parallel with the more...


Extreme Customer Loyalty

By Ron Rosenberg

It seems as if the concept of "loyalty" has gotten lost in this age of search engines and online shopping. Certainly, the idea that you'll work for a single employer for your entire career now seems almost nostalgic. But there are some cases where customer loyalty still reigns supreme. Delta is now my primary airline, and I will sometimes take somewhat inconvenient flights to make sure I get the miles needed to maintain my Platinum status. Even though I might be able to find the same item for slightly less elsewhere, we buy our wine from our local wine shop, Wine 101, more...


Promise? What Promise?

By Ron Rosenberg

Our article about a recent Groupon experience generated a lot of feedback, some of which is posted, along with the article, on our membership site.

The situation, in a nutshell, was that the vendor, a carpet-cleaning service, wasn't replying to our repeated calls to schedule an appointment. But it was the experience we had with Groupon in trying to resolve the issue that I want to talk about today.

This article is just a bit longer than usual, but trust me - if you have any interest in improving the level of service you deliver to your customers, clients, more...


Children, Large Groups, and... Romance?!

By Ron Rosenberg

We were in Florida earlier this month for a few programs, and, being in the mood for sushi, we turned to our usual source for recommendations: TripAdvsor. (www.TripAdvisor.com)

In case you're not familiar with this website, it's the "go-to" resource for finding hotels, restaurants, and attractions based on user-submitted ratings and rankings.

As I was reading the notes for one restaurant, I happened to go to their web site where they summarized the type of people that should visit their restaurant.

It said, "Good for: Families with Children, Large Groups, Romance."

Wait, hold on a minute, what was that again? more...


What is a Kalimbatar?!

By Ron Rosenberg

We're always talking about the importance of "niche marketing" - the idea that you have to target your message to as specific a group as possible. Well, a concert we attended last week provided us with an example of just how specialized you can get.

In the world of music, you can "drill down" to a fairly low level:

Musical Instruments String Instruments Guitars Acoustic Guitars Fingerstyle Guitars

In each case, we go from a broader concept to a more specific and refined one, making the leap from the realm of all musical instruments to the very limited and esoteric world of more...


You're Planting What?!

By Ron Rosenberg

In your business - and in your life - it's true what they say: timing is everything. A recent example happened just down the street!

One house in the neighborhood was kind of an eyesore. Not the house itself, but the lawn. It was patchy, overrun with weeds, and, well, just not taken care of.

So everyone was happy when the house was sold and the new owners moved in. They were happier still when a landscape crew showed up and began the process of ripping up the old lawn and replacing it with brand new sod.

Normally, this would be a more...


Let's Go Kayaking Today!

By Ron Rosenberg

It's tough for people to juggle all the responsibilities they have in their lives. It's certainly the case for us: we have to balance work, family, health and fitness, and too many others to even list here.

Having our own business means that the lines between "work" and "home" sometimes become blurred, as was the case this last weekend.

Having just returned from vacation the week before, we had a lot of work to get caught up on, and decided to spend part of Saturday doing just that. We allowed ourselves a break in the middle of the day to go to more...


Do I Know You?

By Ron Rosenberg

It's positively amazing how many people who are in direct sales roles don't have even the faintest idea of how to interact with a prospect.

We were in California's wine country to celebrate Lorie's birthday. Naturally, we spent a good amount of effort on one of our favorite pastimes: finding the "hidden gems" - small boutique wineries that no one knows about - the ones that have great wines at reasonable prices, and where you get to meet and speak with the owners.

Having stopped by quite a few wineries during our stay, one thing I noticed was the wide variety of more...


Take Up a Collection

By Ron Rosenberg

I'm a big fan of processes - they allow you to deliver reliable products and a consistent level of service. But sometimes, circumstances make it necessary to go "out of process" and do things a bit differently.

I was on a flight recently, and after we were in the air, the flight attendant came on the PA system and said, "We have a member of the military who's on leave from Afghanistan for two weeks - he's going home to see his wife, and I thought it would be nice if some passengers could chip in a dollar or two so he more...


Where's Your Collection?

By Ron Rosenberg

Whenever you talk about marketing, you have to look closely at the message-to-market match - the principle that says you have to tailor your offers to the specific needs, tastes, and desires of your target audience. The problem then becomes, how do you learn all you can about your market- especially when everything around us seems to be changing at lightning speed?

Well, an example of this phenomenon may give us some insight into a possible solution.

Look at music, for example. The first recorded music was produced on what was called the "Edison Wax Cylinder," named after famed inventor Thomas Edison. more...