Whenever people become interested in your products or services, they naturally start asking themselves questions:
“Are these guys for real?”
“Can I trust what they’re saying?”
“Will they work for me?”
You can write chapter and verse, include pictures, and record videos. But even the most trusting soul will recognize that you have a vested interest in any claims you make about what you’re selling.
That’s why it’s generally better to let someone else do the talking for you, and testimonials are the best way to do that.
In this article, we’re going to talk about five specific strategies to help you get the best testimonials.
So let’s start with the boldest more...
If you’re not using video in your marketing, you’re missing out on one of the most powerful marketing tools you can use.
In previous issues, we’ve shared some of the software we use that incorporate video. For example, we use Skype to make video calls, Eyejot to send video e-mail, and Camtasia and Jing for desktop recording.
The problem is that when you start mixing Skype calls and webcams, and PowerPoint slides from your desktop, it can get a little confusing. Professional video studios have entire editing consoles with all kinds of special effects, and now you can too, with a program called ManyCam.
Your Own Video Editing more...
For many years, Lorie and I attended a high-level marketing group where we were around people who were implementing the newest and most innovative marketing strategies. We learned so much while we where there and this helped us make great strides in our business. It was an environment that contributed to people's success.
In business as well as life, it's important to surround yourself with like-minded people who can help you achieve your goals, not "naysayers" who will take every opportunity to shoot you down. It's not even a simple matter of "winners" vs. "losers," but rather a question of attitude and expectation.
If you watch the more...
Don’t worry, I'm not talking about having you go and do laps today to get in shape.
The “track” I’m talking about isn’t running track, but rather the concept of tracking. As in “tracking your response rates,” “tracking your conversion rates,” and “tracking your ROI.”
When I deliver my Outrageous Marketing presentations to live audiences, I usually put up a slide with a long list of advertising media for the audience to study. It includes items like:
• Newsletters • Radio
• Sales Letters • Val-Pak/Card Decks
• Post Cards • Voice Broadcast
• Lumpy Mail • Print Ads
I ask the attendees to raise their hands as I read through the more...
There’s an old expression that “a picture is worth 1,000 words.” And this can come in handy when you’re trying to communicate the benefits of anything your prospects will access via the computer, which includes software, presentations, and web sites. You can write manuals and “cheat sheets” on how to navigate these areas, but for the best results, nothing beats pictures. And what’s better than still pictures? Movies, of course!
That’s where a great program we use can help. It’s called Camtasia and it basically functions the same as taking a “screen shot” of your computer, except that you can actually record a “movie” of everything more...
I’ve been getting used to living with my human sister Alyssa in her house near the beach in North Carolina.
She has a nice fenced-in back yard that I can patrol; she takes me on walks in the neighborhood; and, best of all, she lets me sleep in her bed–something Ron and Lorie never let me do.
Oh, sure, they don’t care if I hang out in the chairs in the living room or in the wine room–they don’t even mind if I hang out in the bed in the guest bedroom. But anytime I venture into dangerous territory and take nap on their bed, they yell more...
I always joke in my live programs that if your ideal customer is a left-handed Vietnam veteran who plays golf with a 30 handicap and used to drive a 1975 purple AMC Gremlin, you can get that list of those people.
It won’t be a very big list, but if these truly are your ideal prospects, you should have a very high conversion rate with all of them.
So it was with great surprise and a little joy that I saw two ads on TV for Raymond James (the investment company) that really grasped this concept.
Do You Need Individual Help?
Take a look at the ad on more...
By Van Theodorou
Whether you own your own small business or are the office manager of a large firm, there is one thing in common–finding ways to stay organized. While many of us have organizational skills at home, bringing them to work is often a different story.
1. Keep things out of sight. If you have clients coming into your office, this is extremely important to the perception the client has of your company. This is equally important for those offices where clients never visit. Why? Because office clutter can make employees feel down and even get them disorganized as well.
2. Organization closets. Closets are great places more...
By Raif Bieler
One of the most frequent questions I get from other cash flow professionals is “What are the best marketing tools and methods to find new prospects?” The truth is there is no silver bullet and one size does not fit all. Some marketing tools and strategies work better for some, while others...well, you get the idea.
Therefore, the correct answer to these questions is, “It depends.” Of course, no one wants to hear that answer because it’s simply not what anyone wants to hear and everyone thinks I’m dodging the question. Is it an honest and correct answer? Yes. Is it a constructive one? more...
The biggest mistake people make when they develop and deploy marketing communications is that they have no clear sense of purpose, For example, I recently received a letter from a vendor with which we do business. The letter was to announce the company’s new slogan and logo, which were going to be launched within the next six months.
The company wanted its customers to know that this was more than a “marketing ploy;” rather it was a whole new way of doing business, and customers would notice the difference almost immediately.
That was it. No specifics, no invitation to learn more, and, most importantly, no offer. Bottom more...