Clear and Definite Purpose

The biggest mistake people make when they develop and deploy marketing communications is that they have no clear sense of purpose, For example, I recently re­ceived a letter from a vendor with which we do business. The letter was to announce the company’s new slogan and logo, which were going to be launched within the next six months.

The company wanted its custom­ers to know that this was more than a “marketing ploy;” rather it was a whole new way of doing business, and customers would notice the difference almost immediately.

That was it. No specifics, no invi­tation to learn more, and, most importantly, no offer. Bottom line: I don’t know why the letter was sent. It didn’t encourage me to do business with this company or to recommend it to my colleagues; and it certainly didn’t get me to place an order of any kind or send more money.

In other words, it was a complete and total waste of paper, ink, and postage.

You can’t afford to make this mis­take.

Every communication should have a clear and definite purpose.

February Interview

Dr. Amy Walsh

Doctor Direct

Changing the Face of Healthcare

If you've ever had to wait for an hour - or even longer - at the doctor's office, then you're really going to enjoy this interview!

Dr. Amy Walsh has brought a concept called Direct Primary Care to Raleigh, NC. It offers a radically different approach to how healthcare can be delivered affordably, conveniently, and more effectively than ever before.

In this eye-opening interview, you'll discover:

  • Why Netflix can be a great model for medical care
  • The difference between "health insurance" and "healthcare"
  • How you can deliver outstanding customer service while still cutting costs

Click here to find out how to use this article in your newsletter, magazine, or website.

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