Clear and Definite Purpose

The biggest mistake people make when they develop and deploy marketing communications is that they have no clear sense of purpose, For example, I recently re­ceived a letter from a vendor with which we do business. The letter was to announce the company’s new slogan and logo, which were going to be launched within the next six months.

The company wanted its custom­ers to know that this was more than a “marketing ploy;” rather it was a whole new way of doing business, and customers would notice the difference almost immediately.

That was it. No specifics, no invi­tation to learn more, and, most importantly, no offer. Bottom line: I don’t know why the letter was sent. It didn’t encourage me to do business with this company or to recommend it to my colleagues; and it certainly didn’t get me to place an order of any kind or send more money.

In other words, it was a complete and total waste of paper, ink, and postage.

You can’t afford to make this mis­take.

Every communication should have a clear and definite purpose.

August Interview

Cher Holton, Ph.D.

The Holton Consulting Group

How to Build Teams that Deliver Extraordinary Results

Considering all the people you work with on various teams, it sometimes seems like a miracle that anything actually gets done. Fortunately, there are specific actions you can take to build teams that deliver extraordinary results; and this month, Cher Holton, one of the leaders in the field of teamwork and president of The Holton Consulting Group, Inc., will explain how to make it all work.

Fortunately, there are specific actions you can take to build teams that deliver extraordinary results; and this month, Cher Holton, one of the leaders in the field of teamwork and president of The Holton Consulting Group, Inc., will explain how to make it all work.

You'll discover:

  • The issues that impact individual performance
  • Roadblocks to effective teamwork
  • Team-building exercises that actually deliver results!

 

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