How Much Productive Time Do You Have?

There are only a certain number of hours each day, and only a portion of them are devoted to work. Yet, how many of these are truly productive?

Some of the time we count as “working” is actually spent on non-productive activities. This includes driving to work. Walking into the building. Getting a cup of coffee and situating yourself at your desk. Answering a question by an employee. Going to the bathroom. The list is endless and takes up a lot of time you don’t even consider.

In addition to non-productive activities, it’s a good idea to de­termine your most productive activities, and be sure more...

How Many Cars Are Left?

We spend a lot of time talking about copywriting techniques, including the 12 components in the “Kick- Butt Copy Checklist.”

Every once in a while, however, I come across something that clearly illustrates one of the more advanced or subtle concepts of marketing.

In fact, it’s an example I found pretty much by ac­cident.

What’s That on Your Desk, Lorie?

I was in Lorie’s office when I noticed a section ripped out of the newspaper. It was an ad from a car dealership, although Lorie didn’t know what I was talking about when I asked her about it. You see, it wasn’t that ad she more...

The Multi-Tasking Myth

Watch the average teenag­er today and you’ll see multi­tasking at its best...or worst.

A study with a group of Microsoft workers showed that, on average, it took 15 minutes for them to return to serious mental tasks, like writing reports or computer code, after they had responded to an incoming e-mail or instant message.

And further research has shown that when people try to perform two activities at once, execution of the first task delays the fulfillment of the second one. In essence, there is a type of bottleneck in the brain that does not allow two decision-making operations to happen concurrently. This severely limits more...

What Can You Get for $5?

Eliminate, automate, and outsource–you’ve heard us preach this until we’re blue in the face, and with good reason: you have to focus on your core competencies to stay successful, and anything that’s not a core competency is at best a minor distraction, and at worst a serious stumbling block that you may not even that is keeping you from achieving the results you should be getting.

In these pages, on our web site, and in many of my live programs, I share examples of some of the tools we use to automate and outsource whole parts of our business.

Sometimes, though, the “sharing” happens more...

Do You Know Your Market?

We talk frequently about the im­portance of the 4 M’s of Marketing:

• Message

• Market

• Media

• Moment

The key to marketing anything is to get the right message to the right market at the right moment using the right media.

Get this right, and you get results; miss even one of these four, and your response suffers.

This month, we have not one, but two examples of this for you.

Timing is Everything...

Let’s spend a little time on the last of the four–“moment.” You’re much more likely to welcome a locksmith who pulls into more...

Living in Your High-Power Zone!

How to Use Your Gifts to Bring You Joy and Fulfillment!

I’m in the middle of reading a book called, Cure for the Common Life, by Max Lucado. It’s an amazing book that helps you discover how to live in your “sweet spot.”

What Lucado means by “sweet spot,” is when you’re doing what you like to do the best, and you feel incredible joy and fulfillment when you’re doing it! You’re living in your “sweet spot.”

I think most of you at one time or another have felt that rush of excite­ment when more...

Dinner with an Expert!

Ron just got back from a program he did in Nashville at a big hotel he called the “Opryland.”

That sounds like a silly name for a hotel if you ask me, but I peeked when Ron had a picture of the place up on his screen.

I have to admit, it looked pretty impres­sive, and it takes a lot to impress me, like a yard full of squirrels who run away at the very sight of me appearing in their presence.

I also saw an e-mail he was reading before that event–the client wanted to know if Ron would be willing to participate in more...

5 Easy Steps to Inspire Customers to Share Your Product or Service with Others

By Peter G. Williamson

Wouldn’t it be an answer to a prayer if your product or service went viral and you were in demand worldwide? Well, yes and no. As a client is fond of saying, “Be careful what you wish for.” I suggest instead: “Be prepared for what you wish for.”

I’ve been told that when Sue Grafton wrote A Is For Alibi, and the book was a hit with the publisher, she was immediately contracted to write the series of A-Z mysteries, some­thing she had not prepared for. She suddenly was faced with a 26-book deal. Poor more...

Great Idea...Bad Execution!

With all the time we spend on great marketing ideas–trying to get people to “raise their hands”–it’s easy to lose sight of the fact that you actually have to deliver on the promise.

We recently had an experience that illustrates exactly what can hap­pen in situations like these.

$50 for 3 Months? What a Deal!

Our good friend Lisabeth called Lorie to see if she was free on Monday at 10:00 in the morning. She was, and asked what it was for. Lisabeth said it was a surprise.

When Lorie showed up, she found out what the surprise more...

It's Easy to Share...With!

Despite what technology has done for us, in a way, we’ve become slaves to it.

In our own business, we use Skype for all our calls, an add-on called Pamela to record our Advanced- Strategy Interviews, and, of course, Infusion (www. to manage virtually every part of our business operations.

Let Me Show You Something...

And because our virtual team uses this same tech­nology, it’s necessary from time to time for us to look at something they’re doing, or train them on a new task.

In the past, we’ve used a free program called Log­MeIn ( that lets you take control more...