Printer Ignores New Business Opportunity

You can have the most creative and effective marketing strategy ever invented. You can identify a niche market so hungry for what you’re offering that people will stand in the rain for hours to buy it. You can set up the best e-commerce solution in your industry. But it doesn’t make a difference if you can’t deliver.

I speak with so many people who put so much effort into getting new business that they actually neglect their existing customers. So they find themselves in the puzzling position of filling a bucket and still watching the level fall instead of rise.

Of course, if they only saw the more...


The $50 Greeting Card

This lesson happened when my son Jason was about to start college. It was an exciting time for the whole family and a great accomplishment for him to be heading off to school.

Plus it would be the start of what should be the most memorable four years of his life. (I know, it might take him five years, but we’re only paying for four! Or, as John Belushi put it best in Animal House, “There goes seven years of college down the drain!”)

So we went to his summer orientation program and attended the first big session together. The parents were asked to stay in the more...


AENC’s E-mail Blitz Boosts Conference Signups

Here’s a fantastic example of creative marketing provided by Greg Griggs, the then current Executive Director of the Association Executives of North Carolina (AENC). We worked with Greg and his team to develop some new and creative ways to promote their 50th anniversary event. (Great results, by the way – 33 days before the conference the organization had 50% more registrations than at the same time the previous year, and had record attendance at the event!)

I suggested an idea for getting people to register much sooner than they were used to, and Greg and his team ran with it. Take a look at more...


Outsourcing Work Can be A Powerful Tool At Your Disposal

One of the biggest problems facing organizations, especially small groups, is how to get everything done with the resources you have available.

It seems that the amount of work you have to do is rarely the same over time. There are always peaks and valleys – times when the things spike to an unbearable level, and other times, admittedly less frequent, when the load slacks off a bit.

The challenge then becomes how to handle the extra load without having to hire more people. And for many companies, that’s not even a possibility because of budget limitations.

So how do you get it all done then? Simple. Get more...


Care and Feeding...

Over the last three years, we’ve used this column to share with you some of the tools we use to help stream­line our business, operate more efficiently, and get more done in less time.

This month, we’re going to take a slight departure and talk about the way in which you incorporate these various tools into your business because that can have a huge impact on the success you have.

Last week some friends of ours had their second child. It’s a very exciting time in their lives. For us it means we won’t be seeing them very much for a while.

That’s because newborns require a lot more...


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