Success is About You!

By Lorie Rosenberg

As I’m writing this, the unem­ployment rate in North Carolina has risen to an all-time high of 11.2 percent as of December 2009. That is an historic record for North Carolina and it’s predicted to re­main around the same for the rest of the year.

Even though we are well into our economic recovery, the growth in jobs is lagging way behind. Why am I telling you this? Because we are constantly bombarded with this kind of news on TV, the radio and the internet. It’s in every type of news that we are exposed to. It creates a scarcity mentality that’s difficult to overcome.

When we hear this negative in­formation on a daily basis, we need to be reminded of what truly makes us successful. It’s not about the economy or about jobless rates, or about deficits. It’s about our behav­ior and how we can create a posi­tive mindset that allows us to be open to new opportunities. It gives us the knowledge to know how to take advantage of them and it provides us with the inner strength to work hard to make them become a reality.

Nearly 16 years ago we started this business from the ground up. We developed a strategy that worked for Ron to get new speaking clients. We developed relationships with our clients to make them into long-term customers. We worked with high-level coaching groups that helped us transform our busi­ness from a purely speaking busi­ness to a speaking, coaching and in­formation marketing business. This has allowed us to develop multiple streams of income to help sustain us during more difficult times like these when everyone’s business has been affected.

What are the success attributes that will help you build your busi­ness even with the economic slow-down?

Look for Growth Opportunities

Develop areas of your core busi­ness and add additional products or services that complement what you do well. For instance, you’ll read in Chico’s article about a kennel that offers a multitude of add-on ser­vices such as nature hikes; Fetch-n-Run, a fun game of Frisbee throw­ing; movie night; Cuddle Time; and even swim class.

Continue Your Learning

It’s so easy to get stuck in the rut with your business and with your life. That’s why it’s vitally impor­tant to continue with your learning. We work with high-level coaching and mastermind groups and with successful people who are always striving to learn new ways of doing things. That’s the type of informa­tion that we provide in this news­letter and in our Gold Coaching Program.

It’s easy to have blinders on when it comes to your own busi­ness. That’s why it’s so important to have someone outside of your business look at what you’re doing and give you suggestions on how you can improve results.

Become an Implementor

This is one of the most difficult areas for entrepreneurs and small businesses; it’s even a difficult area for us.

Many people are dreamers and have great ideas, only to have them wither on the vine. Many people continually go after bright shiny objects, but fail to effectively execute on one before they’re on to the next.

One of the best attributes of suc­cessful people is implementation. They see an opportunity and they implement fast and furious. They may not always be successful, but they accomplish more in a week that many people accomplish in six months. And in many ways this gives them the competitive edge.

Regroup and Retool

There is really no failure, only feedback. Sometimes it’s neces­sary to rethink a strategy that’s not working and make adjustments. Sometimes it’s scraping an entire campaign. What’s important is to learn from your mistakes so you don’t repeat them.

Determine How You Spend Your Life’s Energies

Experts have determined that people use only about 5 to 15 per­cent of their natural abilities. That means there’s 85 percent more raw talent to change their destiny. What do you want to do with it? Where do you want to go? How do you want to spend your time?

Don’t waste it in front of the TV. Take the 17 hours of waking time you have and plan out how you’d like to use it. It’s really all about you!

September Interview

Russell Trahan

PR/PR Public Relations

How to Get Great Press Coverage

In these times of information overload, it's more important than ever to cut through the clutter and make sure your message gets through to your target markets.

In this informative interview, Russell Trahan, owner and president of PR/PR Public Relations will share some proven strategies to get media coverage that will help you grow your business and increase revenue.

You'll discover:

  • What is considered "publicity", and why you need it
  • Why you need both in-print and online publicity
  • How to write a press release the media will want

 

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