Success is About You!
By Lorie Rosenberg
As I’m writing this, the unemployment rate in North Carolina has risen to an all-time high of 11.2 percent as of December 2009. That is an historic record for North Carolina and it’s predicted to remain around the same for the rest of the year.
Even though we are well into our economic recovery, the growth in jobs is lagging way behind. Why am I telling you this? Because we are constantly bombarded with this kind of news on TV, the radio and the internet. It’s in every type of news that we are exposed to. It creates a scarcity mentality that’s difficult to overcome.
When we hear this negative information on a daily basis, we need to be reminded of what truly makes us successful. It’s not about the economy or about jobless rates, or about deficits. It’s about our behavior and how we can create a positive mindset that allows us to be open to new opportunities. It gives us the knowledge to know how to take advantage of them and it provides us with the inner strength to work hard to make them become a reality.
Nearly 16 years ago we started this business from the ground up. We developed a strategy that worked for Ron to get new speaking clients. We developed relationships with our clients to make them into long-term customers. We worked with high-level coaching groups that helped us transform our business from a purely speaking business to a speaking, coaching and information marketing business. This has allowed us to develop multiple streams of income to help sustain us during more difficult times like these when everyone’s business has been affected.
What are the success attributes that will help you build your business even with the economic slow-down?
Look for Growth Opportunities
Develop areas of your core business and add additional products or services that complement what you do well. For instance, you’ll read in Chico’s article about a kennel that offers a multitude of add-on services such as nature hikes; Fetch-n-Run, a fun game of Frisbee throwing; movie night; Cuddle Time; and even swim class.
Continue Your Learning
It’s so easy to get stuck in the rut with your business and with your life. That’s why it’s vitally important to continue with your learning. We work with high-level coaching and mastermind groups and with successful people who are always striving to learn new ways of doing things. That’s the type of information that we provide in this newsletter and in our Gold Coaching Program.
It’s easy to have blinders on when it comes to your own business. That’s why it’s so important to have someone outside of your business look at what you’re doing and give you suggestions on how you can improve results.
Become an Implementor
This is one of the most difficult areas for entrepreneurs and small businesses; it’s even a difficult area for us.
Many people are dreamers and have great ideas, only to have them wither on the vine. Many people continually go after bright shiny objects, but fail to effectively execute on one before they’re on to the next.
One of the best attributes of successful people is implementation. They see an opportunity and they implement fast and furious. They may not always be successful, but they accomplish more in a week that many people accomplish in six months. And in many ways this gives them the competitive edge.
Regroup and Retool
There is really no failure, only feedback. Sometimes it’s necessary to rethink a strategy that’s not working and make adjustments. Sometimes it’s scraping an entire campaign. What’s important is to learn from your mistakes so you don’t repeat them.
Determine How You Spend Your Life’s Energies
Experts have determined that people use only about 5 to 15 percent of their natural abilities. That means there’s 85 percent more raw talent to change their destiny. What do you want to do with it? Where do you want to go? How do you want to spend your time?
Don’t waste it in front of the TV. Take the 17 hours of waking time you have and plan out how you’d like to use it. It’s really all about you!
BMS Marketing Research
As with almost everything, marketing exists on a continuum. On one hand there's operational marketing which is where we spend most of our time on. On the other hand, there is what we call strategic marketing and this is a bit different. In this interview, Richard Beswick, a consultant and university professor, will show you how you can identify new markets and opportunities. You'll discover:
- The difference between operational and strategic marketing
- Different tools that can help you analyze opportunities
- How to convert market opportunities to new business
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