What Companies Need to Know When Building Their Database
By Kyle Smith
In this article you’ll discover the difference between an ordinary contact list and a clean, organized lead list.
Databases are the best friend of businesses. It’s where all the information for your customers is stored and it’s the reason sites like Amazon, Facebook, and Google are able to make offers to you based upon your previous product purchases.
There are a number of different database services for you to choose from, such as MySql, Sql Server, Oracle, and Infusionsoft. What’s important is to build a sound database to ensure that the information you put in is in the right format and is filling the right fields.
Everyone knows the number one rule in business is to “know the customer,” and today, data is the best way to do that. When your database is in trouble, it’s difficult to know if your marketing and communications are effective. Plus, if you don’t know your customers, how can you hope to sell them any products or communicate the need for your services?
With the right data collection techniques, you can know where you do most of your business, what type of people are purchasing your services, and what you need to do to create sales revenue down the road. You can review sales history and create programs and products to help specific areas of your business.
So what should businesses be aware of when starting their database?
• Create forms that take client information such as first name, last name, and e-mail on every transaction
• Use Login forms to create Session Variables that track users looking at your site
• Make sure database integrity is sound; no multi-valued cells: (Example: Full_Name: Kyle Smith in the cell instead of First_Name: Kyle, Last_Name: Smith)
• Stay consistent with naming conventions so it’s easy to import and export the database
Efficiently building a database will set you up for clean and organized data. With clean and organized data, you can examine what aspects of the business are working and which are not. Identifying your core competencies will allow you to know which of your services is most effective to meeting your customers’ needs. This allows you to focus your resources on the most profitable aspects of your business.
Data can be hard to collect but generating a contact list of previous customers is priceless in today’s constantly changing business environment.