October 2017 Newsletter

Week 1: Productivity & Mindset
Success is About You!

Week 2: Marketing & Innovation
It's All About Emotion

Week 3: At Your Service
Where's My Camera?

Week 4: Tools of the Trade
Camtasia

October Interview

Chris West

Video Narrative

How to Use Video in Your Business

Video is becoming an increasingly important component in every marketing plan, but most businesses still struggle with exactly how to do this successfully. In this information-packed interview, Chris West, owner of Video Narrative, will explain how you should be using video, and demonstrate how easy it can be to do it without breaking the bank!

You'll discover:

The challenges of working with video and how to overcome them
How to leverage video to help grow your business
The tools you need to create your own affordable video studio!


September 2017 Newsletter

Week 1: Productivity & Mindset
How Personality Type Affects Your Behavior!

Week 2: Marketing & Innovation
Have a Plan

Week 3: At Your Service
They Didn't Do What They Were Supposed to

Week 4: Tools of the Trade
Trint

September Interview

Russell Trahan

PR/PR Public Relations

How to Get Great Press Coverage

In these times of information overload, it's more important than ever to cut through the clutter and make sure your message gets through to your target markets.

In this informative interview, Russell Trahan, owner and president of PR/PR Public Relations will share some proven strategies to get media coverage that will help you grow your business and increase revenue.

You'll discover:

What is considered "publicity", and why you need it
Why you need both in-print and online publicity
How to write a press release the media will want


August 2017 Newsletter

Week 1: Productivity & Mindset
Reflections and Their Ripple Effect

Week 2: Marketing & Innovation
Get to the Point

Week 3: At Your Service
What Are You Looking For?

Week 4: Tools of the Trade
Lights...Camera...Action!

August Interview

Richard Beswick

BMS Marketing Research

Strategic Marketing to Grow Your Business

"As with almost everything, marketing exists on a continuum. On one hand there's operational marketing which is where we spend most of our time on. On the other hand, there is what we call strategic marketing and this is a bit different. In this interview, Richard Beswick, a consultant and university professor, will show you how you can identify new markets and opportunities. You'll discover:

- The difference between operational and strategic marketing
- Different tools that can help you analyze opportunities
- How to convert market opportunities to new business"


July 2017 Newsletter

Week 1: Productivity & Mindset
Become the Champion of Your Business!

Week 2: Marketing & Innovation
You Buy What You Try!

Week 3: At Your Service
Don't You Want My Business?

Week 4: Tools of the Trade
Random Mindless Browsing

July Interview

JD Gershbein

Owlish Communications

Using LinkedIn to Build Brand, Generate Leads & Win Business

Relationships are as important in business as they are in life, and you can get insights into this in the strangest places.

In this fast-paced webinar, Thom Singer will explain how his experiment as a Lyft driver helped him identify some key relationship strategies.

In this interview, you'll discover:

Why there is more to building relationships than "likes", "links", "shares" and "follows"
How to put the keys to creating and enhancing effective relationships
The " Secret of the Middle Seat"


June 2017 Newsletter

Week 1: Productivity & Mindset
Developing Your Core Strength

Week 2: Marketing & Innovation
5 Steps for Sending Out a Successful Email Broadcast

Week 3: At Your Service
An Excuse...or an Explanation?

Week 4: Tools of the Trade
What Can You Get for Five Dollars?

June Interview

Rachael Riggs

Tourism Vancouver

Staying Healthy on the Road!

Rachel Riggs has planned hundreds of events, and began to see that her attendees weren't taking care of themselves. This started her on a quest to help incorporate healthy options into the meetings and conventions she was working on, and she's back with us to share what she's discovered!

In this interview with Rachael Riggs, you'll discover:

Proven strategies to stay healthy when you travel
How you can start a healthy regime and then keep to it when traveling
Why health and fitness seems so overwhelming with all you have to deal with


May 2017 Newsletter

Week 1: Productivity & Mindset
If Only I Knew What I Know Now!

Week 2: Marketing & Innovation
Niche Marketing for Increased Revenue

Week 3: At Your Service
Job Well Done

Week 4: Tools of the Trade
When is a Pen Not a Pen?

February Interview

Rachel Riggs

Tourism Vancouver

Corporate Social Responsibility

If you're in a for-profit business, there's a n implicit goal to deliver a return on investment for the shareholders and owners of the business.

There's nothing wrong with doing good things for the community as part of the company's work, but this is generally viewed as something "extra" - independent of the company's main objectives.

But what if you could do good things and help the business?

In this interview with Rachael Riggs, you'll discover:

What constitutes "corporate social responsibility"
How to incorporate this approach as an effective business strategy
Specific examples you can incorporate into your own organization


April 2017 Newsletter

Week 1: Productivity & Mindset
If Only I Knew What I Know Now!

Week 2: Marketing & Innovation
Niche Marketing for Increased Revenue

Week 3: At Your Service
Job Well Done

Week 4: Tools of the Trade
When is a Pen Not a Pen?

February Interview

Rachel Riggs

Tourism Vancouver

Corporate Social Responsibility

If you're in a for-profit business, there's a n implicit goal to deliver a return on investment for the shareholders and owners of the business.

There's nothing wrong with doing good things for the community as part of the company's work, but this is generally viewed as something "extra" - independent of the company's main objectives.

But what if you could do good things and help the business?

In this interview with Rachael Riggs, you'll discover:

What constitutes "corporate social responsibility"
How to incorporate this approach as an effective business strategy
Specific examples you can incorporate into your own organization


March 2017 Newsletter

Week 1: Productivity & Mindset
If Only I Knew What I Know Now!

Week 2: Marketing & Innovation
Niche Marketing for Increased Revenue

Week 3: At Your Service
Job Well Done

Week 4: Tools of the Trade
When is a Pen Not a Pen?

February Interview

Rachel Riggs

Tourism Vancouver

Corporate Social Responsibility

If you're in a for-profit business, there's a n implicit goal to deliver a return on investment for the shareholders and owners of the business.

There's nothing wrong with doing good things for the community as part of the company's work, but this is generally viewed as something "extra" - independent of the company's main objectives.

But what if you could do good things and help the business?

In this interview with Rachael Riggs, you'll discover:

What constitutes "corporate social responsibility"
How to incorporate this approach as an effective business strategy
Specific examples you can incorporate into your own organization


February 2017 Newsletter

Week 1: Productivity & Mindset
If Only I Knew What I Know Now!

Week 2: Marketing & Innovation
Niche Marketing for Increased Revenue

Week 3: At Your Service
Job Well Done

Week 4: Tools of the Trade
When is a Pen Not a Pen?

February Interview

Rachel Riggs

Tourism Vancouver

Corporate Social Responsibility

If you're in a for-profit business, there's a n implicit goal to deliver a return on investment for the shareholders and owners of the business.

There's nothing wrong with doing good things for the community as part of the company's work, but this is generally viewed as something "extra" - independent of the company's main objectives.

But what if you could do good things and help the business?

In this interview with Rachael Riggs, you'll discover:

What constitutes "corporate social responsibility"
How to incorporate this approach as an effective business strategy
Specific examples you can incorporate into your own organization


January 2017 Newsletter

Week 1: Productivity & Mindset
Action – How to Turn Your Resolutions into Your Reality!

Week 2: Marketing & Innovation
Perception is Reality

Week 3: At Your Service
We're Sorry - Here's an Umbrella

Week 4: Tools of the Trade
ZenDirect Cards

January Interview

Dawn Rasmussen, CMP

President, Pathfinder Writing and Career Services

You 2.0: The Brave New World of Social Media and Reputation Management

With so many social media channels growing and evolving, how you manage your own content and what people say about you is going to be key to your career destiny. This session will provide reputation management and job search tips using these important online tools while also delivering insights about what’s coming next in reputation management.

You'll discover:

Which social media channels that are essential to reputation management and how to use them.
Tactics to take online to protect your reputation.
How to handle negativity and turn it into positivity.