August 2017 Newsletter

THIS MONTH'S ARTICLES

Week 1: Productivity & Mindset
Reflections and Their Ripple Effect

When you throw a rock into a lake, you can see the ripple effect it creates on the surface of the water. When you reflect on your own life, you can determine if the ripple effect of life is moving you on a path of success and significance. Discover how you can create goals to move you forward and how to take actions to achieve results.

Week 2: Marketing & Innovation
Get to the Point

Sometimes we tend to ""beat around the bush"" when explaining the benefits of our products and services. The problem is that people are easily bored, and often confused.

And confused people don't make decisions.

Here are three great examples of ""getting to the point"" so people understand what's actually taking place.

Week 3: At Your Service
What Are You Looking For?

With all the options we have for purchasing items - virtually anything, in fact, it's more important than ever to have something that makes you unique.

Here's an example of one retailer that makes a special effort to create a great relationship and special experience for its customers.

Week 4: Tools of the Trade
Lights...Camera...Action!

At this point, we all understand that including video in your marketing is essential if you want to get the best results. The problem is that it can cost a small fortune to get professionally-produced videos.

Fortunately, you can produce your own high-quality videos at just a fraction of the cost!

 

THIS MONTH'S INTERVIEW

Richard Beswick

BMS Marketing Research

Strategic Marketing to Grow Your Business

As with almost everything, marketing exists on a continuum. On one hand there's operational marketing which is where we spend most of our time on. On the other hand, there is what we call strategic marketing and this is a bit different.

In this interview, Richard Beswick, a consultant and university professor, will show you how you can identify new markets and opportunities. You'll discover:

  • The difference between operational and strategic marketing
  • Different tools that can help you analyze opportunities
  • How to convert market opportunities to new business

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