February 2017 Newsletter
THIS MONTH'S ARTICLES
Week 1: Productivity & Mindset
If Only I Knew What I Know Now!
Life is a continual learning process. As you go through the various stages of your life, your experiences and the knowledge you gain help determine the choices you make and the path you follow. Think about it...what if you could go back and make decisions based on what you know now? What different choices would you have made? How would you have changed the path you were on? In this article, we'll explore truths based on years of practical experiences and how you can use this knowledge to create a more fulfilling and impactful life.
Week 2: Marketing & Innovation
Niche Marketing for Increased Revenue
If you take the time to identify specific niche markets, understand the unique needs of each group, and tailor both your offerings and your marketing to address these needs, you’ll distinguish yourself from everyone else offering a “one-size-fits-all” solution and reap the financial benefits that come with this kind of specialization.
Week 3: At Your Service
Job Well Done
One of the most basic principles of leadership is that people repeat what gets rewarded. So you might expect that managers would take this to heart and make a point of recognizing outstanding performance.
Unfortunately, this is not always the case, and we'll share an example here of how several companies get this right.
Week 4: Tools of the Trade
When is a Pen Not a Pen?
You use pens every day, and you might be surprised to see one featured as a "tool of the trade," but there are some very innovative ways in which you can use a pen to take your marketing to new levels of success.
We'll look at some great examples you can incorporate immediately into your own marketing arsenal.
THIS MONTH'S INTERVIEW
If you're in a for-profit business, there's an implicit goal to deliver a return on investment for the shareholders and owners of the business.
There's nothing wrong with doing good things for the community as part of the company's work, but this is generally viewed as something "extra" - independent of the company's main objectives.
But what if you could do good things and help the business?
In this interview with Rachael Riggs, you'll discover:
- What constitutes "corporate social responsibility"
- How to incorporate this approach as an effective business strategy
- Specific examples you can incorporate into your own organization
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