January 2018 Newsletter
THIS MONTH'S ARTICLES
Week 1: Productivity & Mindset
What Makes a Great Website!
Whether you like it or not, your website is one of the most important components of your comprehensive marketing program. It can be the driving force that propels your business forward on a path to success, or it can be the 20 ton brick that drags your business into extinction. In this article, we’ll review the major components of an effectively designed website, understand the overall objectives you want to achieve from it, and how you can fulfill this mission with an engaging, easy-to-use and extremely affordable site.
Week 2: Marketing & Innovation
Get More for Your Marketing Dollar
You need to understand the needs of your customers, clients, and members, and know how to market to them effectively. However, you can’t do this if you’re blind to the results of your efforts. In this article, you will learn the difference between image and direct marketing and how you can get the most from your marketing budget.
Week 3: At Your Service
Add a Little Starch to Your Customer Service!
Sometimes a creative solution to a problem can go a long way towards building customer loyalty.
Here's an example that may inspire you to do something similar in your own business!
Week 4: Tools of the Trade
Are Your Pictures Legal?
People tend to be a bit cavalier when using photos in their emails, websites, or ads, when there are very specific rules that protect the copyrights of the images' owners.
Fortunately, there are ways to get photos you can use without fear of legal action, and we'll share one example with you here!
THIS MONTH'S INTERVIEW
The Helicopter Realtor
At first glance, Dave Bowers may seem like an ordinary real estate agent. But spend just a few minutes with him and you quickly discover that his approach to marketing is anything but ordinary.
In this revealing interview you'll discover:
- How paying attention can create real opportunities
- Why being truly unique is essential to your success
- Proven secrets to help triple your revenue
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