February 2018 Newsletter
THIS MONTH'S ARTICLES
Week 1: Productivity & Mindset
What to Know About SEO!
It's not good enough to have a great website with an attractive design, that's easy to navigate, engages the viewer with copy that peaks their interest, and includes visually pleasing photos and informative videos. Your website has to be easy to find, so that when your prospects are searching for information on a particular product or service, your website displays in one of the top ten positions. In this article, you'll discover the most important factors that will help you increase your ranking in Google and get seen by your prospects.
Week 2: Marketing & Innovation
Niche marketing is a cornerstone of every successful marketing program. The challenge is that there are so many different ways you can "dice and slice" a broad market into discrete segments.
One niche that's frequently ignored is in the area of "lifestyles." In this article, you'll discover how to focus on a particular market segment in your overall marketing plan and increase your response rate...and your revenue!
Week 3: At Your Service
A Donation...Are You Kidding?
Sometimes what seems like good customer service in one situation might come across as something totally different under other circumstances. In this article, we'll take a look at how one particular situation can affect the overall perception of your customer service.
Week 4: Tools of the Trade
Kiss Those Stamps Good-bye!
Sending mail is a hassle. It doesn’t matter if it’s a campaign of 500,000 sales letters to a rented list, or a simple letter to your aunt. Fortunately, there's a great tool that can turn the chore of physical mailings into an easy, straightforward task.
THIS MONTH'S INTERVIEW
Dr. Amy Walsh
If you've ever had to wait for an hour - or even longer - at the doctor's office, then you're really going to enjoy this interview!
Dr. Amy Walsh has brought a concept called Direct Primary Care to Raleigh, NC. It offers a radically different approach to how healthcare can be delivered affordably, conveniently, and more effectively than ever before.
In this eye-opening interview, you'll discover:
- Why Netflix can be a great model for medical care
- The difference between "health insurance" and "healthcare"
- How you can deliver outstanding customer service while still cutting costs
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