January 2017 Newsletter


Week 1: Productivity & Mindset
Action – How to Turn Your Resolutions into Your Reality!

Have you started the New Year with goals you’ve absolutely wanted to accomplish? Yet for one reason or another, by the end of January, your resolutions have faded and you’re back to business as usual? There are several reasons why this can happen and in this article we’ll explore strategies that will help you take action and follow through on your goals more effectively to achieve the kind of results you’ve always wanted. Discover how to turn your resolutions into reality and accomplish more in your business and in your personal life.

Week 2: Marketing & Innovation
Perception is Reality

There can be a huge difference between what you think you're saying and what people actually hear, and this can have a profound impact on your marketing.

Find out how you can craft your message in a way that gets the results you want every time.

Week 3: At Your Service
We're Sorry - Here's an Umbrella

Bad service seems to be an almost daily occurrence. But what really adds insult to injury is when you're paying a lot of money to be treated poorly. And when the attempted resolution is ridiculous, it makes it even worse. You'll see an example of how not to handle a service issue and hopefully learn the right way to resolve these situations.

Week 4: Tools of the Trade
ZenDirect Cards

With all the focus on digital communications, you can stand out by sending personalized cards instead. And, best of all, there's a way you can even automate this process!




Dawn Rasmussen, CMP

President, Pathfinder Writing and Career Services

You 2.0: The Brave New World of Social Media and Reputation Management

With so many social media channels growing and evolving, how you manage your own content and what people say about you is going to be key to your career destiny. This session will provide reputation management and job search tips using these important online tools while also delivering insights about what’s coming next in reputation management.

You'll discover:

  • Which social media channels that are essential to reputation management and how to use them.
  • Tactics to take online to protect your reputation.
  • How to handle negativity and turn it into positivity.

Click here to find out how to use these articles in your newsletter, magazine, or website.

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