July 2016 Newsletter
THIS MONTH'S ARTICLES
Week 1: Productivity & Mindset
Go Create You - How to Develop Your Professional Career
Your career, profession, or vocation is a major part of your life. When you're not happy with the work you do, it can negatively impact all areas of your life. If you've been thinking of starting a new business, moving into another career, or reconnecting with a passion you left behind, then you'll want to read this article. You’ll find tips and strategies to help you recreate your passion for work and discover a business, career, or vocation you enjoy waking up to each day.
Week 2: Marketing & Innovation
You Stepped on My Picture!
To be successful in business - any business - there has to be something special and unique about what you offer. If you can't figure this out, then you risk becoming a commodity, and letting people make their purchase decisions based on price, convenience, and availability.
It can be difficult to actually identify what makes you unique, but sometimes the answer is handed right to you!
Week 3: At Your Service
Don't You Want to Know Why?
It can be incredibly difficult to cancel a service, a credit card, or your cable subscription. But sometimes the company will actually let you go without even asking a single question about why you're leaving! We'll see examples from both ends of this spectrum and learn how you can find the happy "middle ground."
Week 4: Tools of the Trade
When someone asks you for your business card, more often than not, it just goes into a pile with other cards and never sees the light of day again.
But what if you had something really unique that would move your card to the top of the stack and get people to take action? Find out one option to make this happen for you every time!
THIS MONTH'S INTERVIEW
Selling Has Nothing to Do With Selling
The reason companies get commoditized is because salesperson's sales methodology defaults to the prospect's buying system. The way clients buy and select suppliers is more sophisticated than a salesperson’s ability to sell and differentiate products and services. In order for salespeople to enhance their selling position, they must understand the methodology of how people buy and come up with a sales process that levels the playing field and neutralizes the buyer’s inherent advantages.
In this incredible feature-packed interview, you'll discover:
- Why the mandate of the salesperson is to play the role of a neutral “change agent”
- How the feature/benefit style of selling will marginalize your selling position
- Why your value propositions and your added-value are now valueless in today’s competitive marketplace
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