June 2016 Newsletter


Week 1: Productivity & Mindset
Go Create You - How to Grow Personally

Sometimes the daily pressures of your responsibilities at work and at home get in the way of your personal happiness. You simply don’t know what to do to bring joy back into your life. In this article, we'll look at some areas you may want to address to step you through the process of personal transformation. You’ll discover the internal resources you need to help create a life that brings you inner peace and happiness!

Week 2: Marketing & Innovation
The Message to Market Match

We always talk about our 4M's of marketing: Message, Marketing, Media, and Moment. But the most important combination of these is the message to market match. For example, you wouldn't want to send an offer for high-quality steaks to a list of vegetarians, but that's exactly what some businesses do and then scratch their heads wondering why they're not getting any response. We'll look at several examples that we've actually received with companies that clearly don't have a clue about their marketing.

Week 3: At Your Service
Enjoy Your Dinner!

Because I present programs on customer service, I tend to be hypersensitive about the extremes of good and bad service. A recent experience in a restaurant in Florida provided some great lessons for how you can provide outstanding service to your customers, clients, and members.

Week 4: Tools of the Trade

Learning should be a lifelong process. But it can be difficult to find time to take courses for work, and even more difficult to learn new skills that you'd like to do personally. Fortunately , there's a great online service you can use to add to your skill set at work and at home!



Jeff Charlton

Lumpy Mail

Advanced Lumpy Mail Techniques

You should already be familiar with the basic strategy of using "Lumpy Mail" to get you direct-mail pieces opened...and acted upon.

In this interview, we'll talk with Jeff Charlton, the "Lumpy Mail Guy" and find out the "real work" on how to take your dimensional marketing to the next level, including:

  • The difference between “Freemiums” and “Premiums”
  • Why Lumpy Mail is so effective
  • How to make all of your mailings more cost-effective


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