November 2017 Newsletter

THIS MONTH'S ARTICLES

Week 1: Productivity & Mindset
Living the Passionate Life!

Have you ever been so excited about something that you just couldn't wait to get out of bed to start doing it? That's because you were passionate about it and this is so important to help you create a fulfilled and enriched life. Find out several strategies to help you discover your passion and to make it an integral part of your life.

Week 2: Marketing & Innovation
Plans Are One Thing...

We all know the importance of planning in our lives at work and at home. But what happens when things don't go according to your plan?

Week 3: At Your Service
But I Really Need Some Printing Done!

People complain all the time about a lack of new customers, which makes it all the more puzzling when a vendor completely ignores a real business opportunity.

Week 4: Tools of the Trade
Hire a Freelancer!

We often talk about the need to outsource non-critical tasks so you can focus on your core competencies. Here's another valuable resource that will help you do just that.

 

THIS MONTH'S INTERVIEW

Richard Beswick

BMS Marketing Research

Strategic Marketing to Grow Your Business

As with almost everything, marketing exists on a continuum. On one hand there's operational marketing which is where we spend most of our time on. On the other hand, there is what we call strategic marketing and this is a bit different. In this interview, Richard Beswick, a consultant and university professor, will show you how you can identify new markets and opportunities. You'll discover:

You'll discover:

  • The difference between operational and strategic marketing
  • Different tools that can help you analyze opportunities
  • How to convert market opportunities to new business

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