January 2017 Newsletter

Week 1: Productivity & Mindset
Action – How to Turn Your Resolutions into Your Reality!

Week 2: Marketing & Innovation
Perception is Reality

Week 3: At Your Service
We're Sorry - Here's an Umbrella

Week 4: Tools of the Trade
ZenDirect Cards

January Interview

Dawn Rasmussen, CMP

President, Pathfinder Writing and Career Services

You 2.0: The Brave New World of Social Media and Reputation Management

With so many social media channels growing and evolving, how you manage your own content and what people say about you is going to be key to your career destiny. This session will provide reputation management and job search tips using these important online tools while also delivering insights about what’s coming next in reputation management.

You'll discover:

Which social media channels that are essential to reputation management and how to use them.
Tactics to take online to protect your reputation.
How to handle negativity and turn it into positivity.


December 2016 Newsletter

Week 1: Productivity & Mindset
Purpose: The "Why" that Helps You Create a Life of Significance!

Week 2: Marketing & Innovation
The Importance of Community

Week 3: At Your Service
My Cable Bill is Overdue?

Week 4: Tools of the Trade
How to Create Videos...on a Budget!

October Interview

Mary-Kate Mackey

Speaker, Teacher, Writer

Write Better, Right Now!

In almost any career, you must know how to write―even if it’s not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle. In this exciting interview, you'll discover:

How to write effective blog posts, speeches, web content, and press releases
Step-by-step techniques you need to get the task done
Tools to identify your own problem patterns and choose the quickest and most appropriate fixes


November 2016 Newsletter

Week 1: Productivity & Mindset
Purpose: The "Why" that Helps You Create a Life of Significance!

Week 2: Marketing & Innovation
The Importance of Community

Week 3: At Your Service
My Cable Bill is Overdue?

Week 4: Tools of the Trade
How to Create Videos...on a Budget!

October Interview

Mary-Kate Mackey

Speaker, Teacher, Writer

Write Better, Right Now!

In almost any career, you must know how to write―even if it’s not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle. In this exciting interview, you'll discover:

How to write effective blog posts, speeches, web content, and press releases
Step-by-step techniques you need to get the task done
Tools to identify your own problem patterns and choose the quickest and most appropriate fixes


October 2016 Newsletter

Week 1: Productivity & Mindset
Purpose: The "Why" that Helps You Create a Life of Significance!

Week 2: Marketing & Innovation
The Importance of Community

Week 3: At Your Service
My Cable Bill is Overdue?

Week 4: Tools of the Trade
How to Create Videos...on a Budget!

October Interview

Mary-Kate Mackey

Speaker, Teacher, Writer

Write Better, Right Now!

In almost any career, you must know how to write―even if it’s not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle. In this exciting interview, you'll discover:

How to write effective blog posts, speeches, web content, and press releases
Step-by-step techniques you need to get the task done
Tools to identify your own problem patterns and choose the quickest and most appropriate fixes


September 2016 Newsletter

Week 1: Productivity & Mindset
Go Create You - How to be Healthy and Happy

Week 2: Marketing & Innovation
The Intimidation Factor

Week 3: At Your Service
Sheraton Jacksonville

Week 4: Tools of the Trade
Business Cards...With a Twist!

August Interview

Mark Vickers

Speaking is Selling

3 Secrets to Powerful Questions

You ask questions all the time, but are your questions effective and actually elicit results? It’s important to ask powerful questions to help you connect quickly with others, gather information, make a point, and show your intent. When you’re skilled at creating powerful questions, you’ll become more effective in all of your communications.

In this informative interview, you’ll discover:

The three secrets to asking “Powerful Questions”
How to use this technique to develop rapport with your customers and clients
Strategies for implementing this practice in all of your communications


August 2016 Newsletter

Week 1: Productivity & Mindset
Go Create You - How to be Healthy and Happy

Week 2: Marketing & Innovation
The Intimidation Factor

Week 3: At Your Service
Sheraton Jacksonville

Week 4: Tools of the Trade
Business Cards...With a Twist!

August Interview

Mark Vickers

Speaking is Selling

3 Secrets to Powerful Questions

You ask questions all the time, but are your questions effective and actually elicit results? It’s important to ask powerful questions to help you connect quickly with others, gather information, make a point, and show your intent. When you’re skilled at creating powerful questions, you’ll become more effective in all of your communications.

In this informative interview, you’ll discover:

The three secrets to asking “Powerful Questions”
How to use this technique to develop rapport with your customers and clients
Strategies for implementing this practice in all of your communications


July 2016 Newsletter

Week 1: Productivity & Mindset
Go Create You - How to Grow Personally

Week 2: Marketing & Innovation
The Message to Market Match

Week 3: At Your Service
Enjoy Your Dinner!

Week 4: Tools of the Trade
Udemy

June Interview

Jeff Charlton

Lumpy Mail

Advanced Lumpy Mail Techniqies

You should already be familiar with the basic strategy of using "Lumpy Mail" to get you direct-mail pieces opened...and acted upon.

In this interview, we'll talk with Jeff Charlton, the "Lumpy Mail Guy" and find out the "real work" on how to take your dimensional marketing to the next level, including:

- The difference between “Freemiums” and “Premiums”
- Why Lumpy Mail is so effective
- How to make all of your mailings more cost-effective


June 2016 Newsletter

Week 1: Productivity & Mindset
Go Create You - How to Grow Personally

Week 2: Marketing & Innovation
The Message to Market Match

Week 3: At Your Service
Enjoy Your Dinner!

Week 4: Tools of the Trade
Udemy

June Interview

Jeff Charlton

Lumpy Mail

Advanced Lumpy Mail Techniqies

You should already be familiar with the basic strategy of using "Lumpy Mail" to get you direct-mail pieces opened...and acted upon.

In this interview, we'll talk with Jeff Charlton, the "Lumpy Mail Guy" and find out the "real work" on how to take your dimensional marketing to the next level, including:

- The difference between “Freemiums” and “Premiums”
- Why Lumpy Mail is so effective
- How to make all of your mailings more cost-effective


May 2016 Newsletter

Check out the articles in this month’s newsletter:

Week 1: Productivity & Mindset
Change is How You Grow!

Week 2: Marketing & Innovation
You Snooze...You Lose!

Week 3: At Your Service
You Get What You INSPECT, Not What You EXPECT

Week 4: Tools of the Trade
Host an "Online Event"


April 2016 Newsletter

Check out the articles in this month’s newsletter:

Week 1: Productivity & Mindset
Change is How You Grow!

Week 2: Marketing & Innovation
You Snooze...You Lose!

Week 3: At Your Service
You Get What You INSPECT, Not What You EXPECT

Week 4: Tools of the Trade
Host an "Online Event"