September 2016 Newsletter
THIS MONTH'S ARTICLES
Week 1: Productivity & Mindset
Vision: How to Move Yourself in the Direction of Your Goals and Dreams!
If you don't create a vision for your life, then you'll end up living someone else's vision for you. And this probably won't bring you the joy and fulfillment you desire as you navigate through life's ups and downs. In this article, you'll discover tools and strategies for crafting a vision that resonates with you now and that you can adapt as you grow and change. Vision is the first of the five components necessary to "Go Create You" and build a life of success and significance.
Week 2: Marketing & Innovation
The $127 Capacitor
Determining the pricing model for your products and services is an essential part of your overall business strategy.
A recent experience with a malfunctioning air conditioning unit helped me understand this in a new light, and you can learn some powerful pricing strategies from this interaction.
Week 3: At Your Service
Oops - Our Mistake!
With limited options and soaring costs, healthcare in the United States is becoming something of a challenge. So you would hope that something so important would at least have a support infrastructure that ensures accuracy.
Unfortunately, this was not the case in a recent interaction that has still not been resolved - even months after the initial call!
Week 4: Tools of the Trade
Marketing Automation - on a Budget
We've been using a very powerful marketing-automation system for nearly ten years that is integral to running our business.
But it's expensive - and a bit of a overkill - for many of our small-business and association clients. Fortunately, we've discovered an "entry-level" system that can help you achieve significant results without emptying your bank account.
THIS MONTH'S INTERVIEW
You can certainly build a business on the results of a successful marketing strategy, but people tend to keep a somewhat narrow view of what this includes. And one of the areas they frequently neglect is PR. In this fast-paced interview, Alyssa Rosenberg, PR and Social Media Executive for Rivers Agency, will share some powerful strategies including:
- What PR actually means
- Different approaches you can use to increase public awareness
- Specific strategies to get your message picked up
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